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Product Launches
Product Launches
Maev launches Nordic Fish dog food
New protein features whole cuts of certified sustainable haddock, cod and salmon sourced from Nordic waters.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Product Launches
Royal Canin launches fresh therapeutic diets for dogs
The company's first fresh, fully cooked therapeutic diet portfolio will be sold exclusively through veterinarians.
Product Launches
Victor launches Hunter's Instinct line for cats
The three-recipe lineup targets kittens, adults and senior cats that spend time outdoors, with salmon-first formulas and protein levels up to 42%.
Product Launches
Prefera Pet Food UK launches Bound liquid supplements
Bound's liquid pump supplements target dog and cat health needs as an alternative to tablets, powders and chews.
Product Launches
Pimlico Food Group launches RAWR raw cat food line in Australia
Pimlico Food Group has entered the commercial pet food market with a new raw cat food brand now available at Woolworths stores across Australia.
Product Launches
Pet Honesty launches lickable cat supplement line
The company's new Cat Squeezables line offers eight formulas targeting specific health needs in a lickable purée format.
Product Launches
Apex Compliance adds Amazon scanning for marketing review
The platform's new tool lets brands review Amazon seller content for potential regulatory and compliance risks alongside their existing marketing channels.
Product Launches
Hill's launches refrigerated Science Diet protein dog rolls
The single-protein rolls, available at pet specialty retailers starting in July, mark Hill's entry into the fresh dog food category.
Product Launches
My Perfect Pet refreshes cat food line, packaging
The company's updated recipes and packaging aim to boost palatability and freshness while building on its fresh-food approach.
Supplements Supplier Brief
Wuffes launches full supplement line at PetSmart stores
Wuffes, an NASC-certified dog supplement brand, is now available in more than 1,300 PetSmart locations nationwide.
Product Launches
Wet Noses launches human grade cat treat line
The company's new Purrks line extends its human grade production standards from dog products to cat treats.
Product Launches
Purina Europe relaunches Gourmet Perle wet cat food range
Nestlé Purina Petcare Europe is expanding the Gourmet Perle line across nearly 30 European markets, adding a new flaked fish variety backed by MSC-certified sourcing.
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