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Holladay Distillery launches Bourbones dog treats
The Missouri distillery’s Bourbones treats are made with the same grains used in Holladay Bourbon, and a portion of sales supports animal welfare organizations.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Pet Supplements & Treats Digest
Innovation drives new pet supplement offerings
New launches focus on cat-specific products, longevity and canine oral health.
Product Launches
Pet HealthWorks launches dog weight and muscle supplement
The Good Fitness soft chew combines myHMB, L-carnitine and vitamin D3 to target canine weight management and lean muscle.
Product Launches
Fera Pets launches weight, muscle supplement for dogs
Company’s daily soft chew supports lean muscle mass, metabolism and body condition in aging dogs.
Product Launches
OMNI launches joint, skin, calming functional dog foods
The three complete adult dog foods combine targeted nutritional support with allergy-friendly recipes that use novel protein sources, including sweet lupin bean.
Market Trends and Reports
Ollie survey: Dog owners splurge on holiday meals
Nearly all respondents to the company's survey said they give their dog something special to eat during the holidays that it would not get on a normal day, and 95% said they buy their dog a holiday gift.
Product Launches
Native Pet launches first cat supplement line
Pet supplement brand, previously focused on dogs, introduced five daily chews for cats developed by its in-house formulator.
Product Launches
Nulo launches limited ingredient wet, dry cat food
Brand's new single-protein cat line includes four wet recipes and two Freestyle kibble recipes.
Product Launches
Himalayan Treats launches US wholesale yak dog chews
The Nepal- and Australia-based producer now offers domestic inventory and fulfillment from California to U.S. pet retailers, distributors and other trade buyers.
Pet Food Marketing and Branding
Nylabone taps Ashley Tisdale for real-meat chew toy launch
Central Garden & Pet's Nylabone brand released chew toys made with chicken, bison, venison, bacon and beef, including softer versions for teething puppies, and named actress Ashley Tisdale as a partner for the launch.
Product Launches
Wuffes launches dental powder with SuperYolk IgY technology
The dog supplement brand is entering the oral health category with a proprietary, antibody-based ingredient designed to support gum health by targeting plaque-forming bacteria.
Product Launches
Purina's Petivity launches AI-powered smart feeder for cats
Petivity, a Purina brand, is releasing a new smart feeder that uses facial recognition technology to track individual cats' eating habits in multi-cat households.
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