Redbarn, a family-owned pet treat company based in Long Beach, California, launched ActiveGuard, its first functional treat line. The line combines the company’s Bully Slices and Collagen Slims with functional ingredients aimed at dog wellness. Redbarn has made pet treats for 30 years.
ActiveGuard launched with three functional lines, each available in two formats:
- Redbarn ActiveGuard Skin & Coat Bully Slices
- Redbarn ActiveGuard Skin & Coat Collagen Slims
- Redbarn ActiveGuard Immune Support Bully Slices
- Redbarn ActiveGuard Immune Support Collagen Slims
- Redbarn ActiveGuard Gentle Calming Support Bully Slices
- Redbarn ActiveGuard Gentle Calming Support Collagen Slims
According to the company, each ActiveGuard treat contains functional ingredients plus postbiotics to support digestive balance, and the chewing action of the treats is intended to support dental hygiene through mechanical cleaning.
The Skin & Coat recipe contains flaxseed, zinc and vitamin E to support normal skin function and coat condition. The Immune Support recipe contains zinc, dried yeast and turmeric to support normal immune function. The Gentle Calming recipe will contain L-tryptophan and chamomile to help support relaxed behavior during occasional stress.
“Pet parents already trust Redbarn for their dog’s favorite chews, and now we’re giving them a way to support their dog’s wellness in that same tasty treat,” said Megan Robles, vice president of marketing at Redbarn. “ActiveGuard is a natural next step for our brand as we enter a functional treat category built on the quality and trust pet parents already associate with Redbarn.”
