Pet Food Market

Product Launches

Nom Nom launches scoopable fresh-frozen dog food

The fresh-frozen dog food scoops or pours straight from the freezer and thaws for serving in about 15 minutes, the company said.

Market Report

High-tech feeding/watering systems up the ante for superpremium pet foods

New technologies have pet owners looking for compatible food formats.

Global Commerce

Intense El Niño may affect plant-based pet food ingredient prices and availability

Experts generally point toward diversification and supply-chain resilience rather than attempting to predict exactly which crops may fail or flourish.

Something to Chew on

Global pet care market: Resilient, despite lower growth

While pet care growth rates are slowing worldwide, sales numbers are substantial and still increasing, thanks to people prioritizing their pets.

Product Launches

New tool targets Amazon marketplace compliance risk

Apex Compliance's new API scanning capability lets brands review Amazon seller content for regulatory and platform-related risks alongside existing marketing channels.

Product Launches

Fussie Cat launches Essence high-protein cat food line

The line pairs animal-based protein with ingredients intended to support digestion, joint health and coat condition.

Mergers and Acquisitions

VAFO Group acquires German D2C brand Pets Deli

The acquisition adds a fast-growing direct-to-consumer pet food brand to VAFO's European portfolio and expands its footprint in Germany.

Market Trends and Reports

World Pet Association launches petLENS market intelligence tool

New program pairs continuous consumer research with expert analysis to help the pet industry track shifting trends year-round.

Product Launches

Inaba Foods debuts new cat, dog product lines at SuperZoo

Company introduced expanded meal, treat and format options for cats and dogs.

Product Launches

Bernie's Best launches omega-3 supplement at SuperZoo

Bernie's Best is adding a liquid omega-3 supplement to its dog wellness lineup, expanding the number of product formats available.

Business Strategy

TikTok Shop and its influence on pet owner purchasing

As social commerce continues to grow as a shopping category, pet companies are looking to TikTok Shop as a potential opportunity to grow sales.

Product Launches

Citizens Pet launches Unconditional air-dried dog food brand

Unconditional debuts at Superzoo 2026 with air-dried and air-dried-blend recipes set for nationwide retail distribution beginning in September.

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