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10 takeaways: Brand compass benefits for pet food companies
Hunter Ellis explains how this strategic document helps align values, maintain consistency and guide decision-making across organizations.
Brand Insights
Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production
Datacor (formerly Format Solutions)
Discover how pet food manufacturers are reducing emissions and driving sustainability through ingredient innovation and eco-friendly nutrition.
Global Commerce
Hill’s Pet Nutrition was 22% of sales for parent Colgate Palmolive in Q3 FY25
Hill’s Pet Nutrition remains a growth-contributing pillar within Colgate-Palmolive.
Market Trends and Reports
Report: Natural pet food market projected at US$27.2B by 2033
The global market for natural pet food products is expected to more than double over the next decade, driven by pet humanization trends and health-conscious consumer behavior.
Market Trends and Reports
Report: Three brands dominate UK fresh dog food search
Butternut Box, Natures Menu and Bella & Duke capture nearly two-thirds of organic search traffic in the £200 million UK fresh and raw dog food market.
Market Trends and Reports
Consumer preference shift to cats reshapes pet food spending
Euromonitor International data shows cat food grew 6% annually from 2020 to 2025, while dog food increased 3.8%.
Market Trends and Reports
HABRI publishes report on supporting pet ownership equity
The Human Animal Bond Research Institute released a report addressing barriers to pet ownership and care access for underserved populations.
Adventures in Pet Food
Top 5 pet food claims, human food trends: Health is the link
Health is a common theme tying together leading pet food claims and top human food and beverage trends for 2026, according to consumer surveys.
Latin America/Carribean
Previtep launches Doggueta at third Vitacan congress in Guadalajara
The Mexican pet food manufacturer completes its dog food portfolio with a maintenance formula for the mass market.
Trending: Pet Food Podcast
EPISODE 98: What is a brand compass and why is it important for pet food companies?
Hunter Ellis, brand experience strategist at Trone, explains how this internal strategic document helps pet food companies align their values, maintain consistency and make better decisions across all departments.
Pet Food Safety
Report: Pet food safety market projected to reach US$16.8 billion
Research Intelo forecasts the global pet food safety market will grow at 8.2% annually through 2033, driven by regulatory compliance and testing innovation.
Europe
Poland's 3coty expands into dog food, international markets
The cat food maker plans U.S. entry while Vafo Group invests in microbiome research and Fressnapf | Maxi Zoo launches urban stores.
Pet Food Company Profiles
KLN Family Brands: 60+ years in, still growing with purpose
This multi-brand company aims to meet pet owner needs while staying true to its philanthropic mission.
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