Pet Food Market: Page 2

Pet Food Marketing and Branding

Health benefits #1 reason for switching dog, cat food brands

This emphasis on health overshadowed reasons such as taste or price.

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Brand Insights

Modernizing pet food purchasing solutions, processes

Supply Tigers Inc

Pet food companies and industry suppliers to streamline their indirect spend optimization. Brand Insights from Supply Tigers Inc.

Modernizing pet food purchasing solutions, processes

Market Trends and Reports

Blue Buffalo expects flat pet food sales in Q1 FY24

In fiscal year 2023 overall, General Mill’s pet product net sales increased 9% to US$2.5 billion with organic net sales up 9% too. Net sales were up double digits for dry pet food and pet treats and were flat for wet pet food.

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5 Petfood Industry blogs, columns in August 2023

In August 2023, Petfood Industry’s staff and contributors wrote 5 blogs and columns. These articles covered top pet food alternative formats, human-pet food crossovers, inflation and more.

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Pet Food Marketing and Branding

5 pet food attributes trending in Internet searches

Many of these pet food marketing claims had to do with pet health and sustainability.

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Adventures in Pet Food

How dog owners in five developed countries feed their pets

A new survey of dog owners in Europe and North America shows product quality and nutritional intake are important, while dry food and treats are popular.

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Mexican pet food market’s wholesale channel gains influence

More and more pet food companies doing business in Mexico seek to enter this competitive channel.

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Market Trends and Reports

Established, big-spending pet food buyers grew US market

Virtually all of the growth in the United States pet care market has been driven by established consumers during the past year.

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It’s raining kittens: Cat adoption in the spotlight

Learn about current trends in cat adoption, including a comparison to dog adoptions and a focus on kittens.

Dogs have been well-represented in pet food since pet food began, and now cats are getting some well-deserved attention.

Pet Food Company Profiles

California Dog Kitchen serves up organic fresh pet food

Learn about California Dog Kitchen’s certified organic fresh pet food, as well as where the young company sees its biggest opportunities for the rest of 2023.

California Dog Kitchen is a young company with a devoted crew: Rayleen Villa, general manager of production; Sasha Altshteyn, co-founder and Ilya Altshteyn, co-founder; shown here with Cavapoo mix Shamu and Great Dane/Weimaraner mix Lluvia.

Pet Food Packaging

Sustainability: Still top trend in pet food packaging

Learn about the sustainability and differentiation trends currently driving the pet food packaging space.

Reduce, Reuse, Recycle has become the foundation for much more complex sustainability demands in the pet food packaging space.

Something to Chew on

Pet food premiumization: Too much of a good thing?

The pet food market has continually moved to premium and superpremium, helping drive growth, but has it reached its limits for long-term market health?

A focus on the affluent may have its limits when it comes to pet food product development and retail strategies.

Cargill begins new chapter in pet food in Mexico

The animal feed leader is reentering the pet food market in Mexico, refreshing its pet food brands.

Cargill Pet Food Latin America

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