Pet technologies as an umbrella category aren’t new. In particular, pet trackers have been around for a while now, and though the abilities of those trackers have certainly evolved, the segment itself has long found a willing consumer audience for collars, tags and cameras that can “lo-jack” pets, mapping everything from their movements to calories burned. In addition, smart cameras have been used to let pet owners check in on their at-home animals when they’re at work or on vacation.
“Imagine your dog's collar alerting you to health changes before symptoms appear or your cat's smart feeder adjusting portions based on real-time activity data,” said Global Market Insights (GMI) in a June 2025 report, “Tech tails: How AI and wearable are changing pet parenting.”
