Product Launches

Product Launches
Himalayan Treats launches US wholesale yak dog chews
The Nepal- and Australia-based producer now offers domestic inventory and fulfillment from California to U.S. pet retailers, distributors and other trade buyers.
The company's current portfolio includes its Heritage line of traditional Himalayan dog chews and Infused Yak Chews in several flavors.
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Pet Food Marketing and Branding
Nylabone taps Ashley Tisdale for real-meat chew toy launch
Central Garden & Pet's Nylabone brand released chew toys made with chicken, bison, venison, bacon and beef, including softer versions for teething puppies, and named actress Ashley Tisdale as a partner for the launch.
Ashley Tisdale Nylabone
Product Launches
Wuffes launches dental powder with SuperYolk IgY technology
The dog supplement brand is entering the oral health category with a proprietary, antibody-based ingredient designed to support gum health by targeting plaque-forming bacteria.
Dental Powder is the first product to reach market in the brand’s refreshed packaging, with a full rebrand reveal planned for the coming weeks.
Product Launches
Purina's Petivity launches AI-powered smart feeder for cats
Petivity, a Purina brand, is releasing a new smart feeder that uses facial recognition technology to track individual cats' eating habits in multi-cat households.
The Smart Feeder for Cats uses sensor technology and a built-in camera to identify up to five individual cats through facial recognition.
Product Launches
Ollie launches fresh Holiday Feast recipe for dogs
The human-grade fresh dog food brand's seasonal recipe features turkey, sweet potatoes, cranberries and butternut squash formulated to meet AAFCO nutrient standards for all life stages.
Ollies Holiday Feast
Product Launches
Charlee Bear debuts freeze-dried Necessities Toppers for cats
Charlee Bear is entering the cat category with a new line of freeze-dried meal toppers designed to add functional nutrition to everyday meals.
Launching alongside Nuggets for Cats, the toppers are designed to reflect Charlee Bear’s commitment to bringing thoughtful, functional nutrition to feline families.
Product Launches
Rawz expands feline lineup with hydrating purées
The company's new cat pâtés use goat's milk and green mussels to support hydration, digestion and joint health.
The Hydrating Purées are made with real chicken or fish, goat's milk and green mussels.
Product Launches
Purina's Beggin' launches three Halloween dog treats
Purina's Beggin' brand is rolling out three limited-edition, bacon-flavored dog treats for Halloween, including a bat-shaped treat sold exclusively at Target.
Beggin Ghoulish Ghosts
Product Launches
Fera Pets launches longevity supplement for dogs
The soft chew supplement targets mitochondrial function, brain health and cellular resilience to support healthy aging in dogs.
Fera Pets Longevity Chews
Product Launches
Fancy Feast, DeSorbo launch limited-edition cat food line
The collection, curated by television personality Paige DeSorbo and her cat, Daphne, features three existing Fancy Feast recipes and is sold exclusively on Amazon.
Fancy Feast and Paige DeSorbo, along with her cat, Daphne, launch 'The Paige Edit.'
Pet Food Marketing and Branding
Girl Scouts unveils first dog cookie via BARK
Patch Pals, developed with BARK, will be sold exclusively online for shipping during the 2027 Girl Scout Cookie season.
Patch Pals Gsusa
Product Launches
Dr. Tim's Pet Food launches sprinkle-on dental supplement
The daily supplement is designed to be added to a dog's regular food to support gum health, fresher breath and help reduce plaque.
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