Product Launches

Product Launches

Hill's launches refrigerated Science Diet protein dog rolls

The single-protein rolls, available at pet specialty retailers starting in July, mark Hill's entry into the fresh dog food category.

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Product Launches

My Perfect Pet refreshes cat food line, packaging

The company's updated recipes and packaging aim to boost palatability and freshness while building on its fresh-food approach.

Supplements Supplier Brief

Wuffes launches full supplement line at PetSmart stores

Wuffes, an NASC-certified dog supplement brand, is now available in more than 1,300 PetSmart locations nationwide.

Product Launches

Wet Noses launches human grade cat treat line

The company's new Purrks line extends its human grade production standards from dog products to cat treats.

Product Launches

Purina Europe relaunches Gourmet Perle wet cat food range

Nestlé Purina Petcare Europe is expanding the Gourmet Perle line across nearly 30 European markets, adding a new flaked fish variety backed by MSC-certified sourcing.

Product Launches

VICTOR launches freeze-dried raw blend dog recipes

Brand's three new formulas combine whole-food freeze-dried raw meat inclusions with high-protein kibble.

Product Launches

Kalmbach Feeds launches Unrivaled premium pet food brand

K9 & Kin Brands brings six decades of livestock nutrition expertise to the dog food market.

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