Product Launches

Product Launches
Nom Nom launches scoopable fresh-frozen dog food
The fresh-frozen dog food scoops or pours straight from the freezer and thaws for serving in about 15 minutes, the company said.
Nom Nom Chicken Into Bowl
Product Launches
New tool targets Amazon marketplace compliance risk
Apex Compliance's new API scanning capability lets brands review Amazon seller content for regulatory and platform-related risks alongside existing marketing channels.
Apex Compliance Logo
Product Launches
Fussie Cat launches Essence high-protein cat food line
The line pairs animal-based protein with ingredients intended to support digestion, joint health and coat condition.
Fc Essence Landfowl Recipe Lifestyle
Product Launches
Inaba Foods debuts new cat, dog product lines at SuperZoo
Company introduced expanded meal, treat and format options for cats and dogs.
Inaba Churu Logo
Product Launches
Bernie's Best launches omega-3 supplement at SuperZoo
Bernie's Best is adding a liquid omega-3 supplement to its dog wellness lineup, expanding the number of product formats available.
Bernies Best Omegas 3 Liquid
Product Launches
Citizens Pet launches Unconditional air-dried dog food brand
Unconditional debuts at Superzoo 2026 with air-dried and air-dried-blend recipes set for nationwide retail distribution beginning in September.
Unconditional Dog Brand
Product Launches
Canidae launches Heartland line with Red Cross donation
New dog food line features regeneratively farmed ingredients and will donate a portion of sales to disaster relief efforts.
Canidae Heartland Farm Raised Nutrition That Gives Back
Product Launches
Redbarn enters dog toy category
Grab-A-Bull chew holder combines bully stick safety with interactive play features for pet parents.
Grab-A-Bull is built to support a variety of regularly sized bully sticks and chews.
Pet Food News
Midwestern Pet Foods celebrates centennial, unveils new products
Company is showcasing an expanded product portfolio at SuperZoo 2026 in Las Vegas to mark 100 years in business.
Midwestern Pet Foods Logo
Product Launches
Austin and Kat expands mushroom supplement line for dogs
Whole-mushroom ingredients carry the brand’s sourcing-first approach beyond CBD.
The new products are made with organic, whole-mushroom ingredients sourced from a California-based company that cultivates and processes functional mushrooms domestically.
Product Launches
The Pets Table launches shelf-stable human-grade dog food
EasyFresh line offers fresh-food nutrition without refrigeration, freezing or thawing, the company said.
The Pets Table New Product 7 28 2026
Product Launches
AI marketing platform for pet brands to launch at SuperZoo
Tiny Bully Agency and Silverside AI have introduced PET AI, an AI marketing and commerce platform designed for pet brands, set to debut at SuperZoo 2026.
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