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Pet Food News
Purina opens applications for 2027 innovation prize
Early-stage pet care companies can apply through Oct. 6 for a chance at up to $50,000 in non-dilutive funding and mentorship from Purina and Active Capital.
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Product Launches
Canidae launches Heartland line with Walker Hayes anthem
Canidae partnered with country music artist Walker Hayes to release a new anthem and dog food line tied to a donation partnership with the American Red Cross.
Product Launches
Pedigree reformulates dry dog food with GoodBites
The company's new Adult Dry Food recipe adds vitamin-enriched kibble pieces designed to support digestion, dental health, skin and coat, bone strength, immunity and heart health.
Product Launches
Host Defense launches mushroom supplement for pets
New powder formula targets immune function and whole-body wellness in dogs and cats.
Product Launches
JustFoodForDogs launches digestive care diet, updates metabolic formula
The company added a prescription diet for dogs with gastrointestinal conditions and revised its Metabolic + Weight Control recipe with a single protein source.
Product Launches
Nom Nom launches scoopable fresh-frozen dog food
The fresh-frozen dog food scoops or pours straight from the freezer and thaws for serving in about 15 minutes, the company said.
Product Launches
New tool targets Amazon marketplace compliance risk
Apex Compliance's new API scanning capability lets brands review Amazon seller content for regulatory and platform-related risks alongside existing marketing channels.
Product Launches
Fussie Cat launches Essence high-protein cat food line
The line pairs animal-based protein with ingredients intended to support digestion, joint health and coat condition.
Product Launches
Inaba Foods debuts new cat, dog product lines at SuperZoo
Company introduced expanded meal, treat and format options for cats and dogs.
Product Launches
Bernie's Best launches omega-3 supplement at SuperZoo
Bernie's Best is adding a liquid omega-3 supplement to its dog wellness lineup, expanding the number of product formats available.
Product Launches
Citizens Pet launches Unconditional air-dried dog food brand
Unconditional debuts at Superzoo 2026 with air-dried and air-dried-blend recipes set for nationwide retail distribution beginning in September.
Product Launches
Canidae launches Heartland line with Red Cross donation
New dog food line features regeneratively farmed ingredients and will donate a portion of sales to disaster relief efforts.
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