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Pet Food Marketing and Branding
Pet Food Safety
Cat may have infected human with avian influenza and vice versa
An adolescent human may have contracted bird flu from a pet cat. In another case, a person may have infected a cat.
Brand Insights
Learn how HPAI and regulatory changes will affect pet food safety
WATT Global Media
Keep up with news from the FDA, AAFCO and AFIA that pet food manufacturers need to know.
Pet Food Marketing and Branding
Nutrish unveils updated packaging, new formulas for pet health
The Rachael Ray-inspired company introduces refreshed packaging and veterinarian-reviewed formulas for dogs and cats.
Pet Food Marketing and Branding
Natoo Pet Foods marketing team wins creative excellence awards
The awards recognize Matrix Partners' creative excellence in pet food branding, including its work on the Natoo Pet Foods Influencer Welcome Box.
Pet Food Marketing and Branding
WHISKAS launches Purradise campaign celebrating cat happiness
The new campaign highlights feline satisfaction with interactive experiences and a personality quiz for cat owners.
Sustainable Dog and Cat Food
Avoid 12 greenwashing terms in pet food marketing, use certifications
By using certification systems and avoiding greenwashing, the pet food industry can build credibility among pet owners who increasingly demand that companies consider their actions' environmental and social ramifications.
Dog and Cat Food Nutrition
2 opportunities for health and wellness pet food
Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.
Pet Food Marketing and Branding
How to understand today's pet parents
With 87 million U.S. pet parents spending $150 billion annually, marketing expert Michael Johnson highlights the importance of personalization, consumer education, and building trust through clear, accessible messaging to connect with pet food buyers.
Market Trends and Reports
Customer economics and business success in 2025
As pet owners become more careful with their pet food spending, it will be up to the industry to ensure consumers’ money is well spent.
Pet Food Marketing and Branding
Pet Honesty named official multivitamin supplement of the American Kennel Club
Company said partnership highlights a shared commitment to supporting canine health and wellness.
Pet Food Marketing and Branding
Purina seeks chief snuggle officers: Puppies, kittens could earn $25,000
Contest invites pets to become brand ambassadors while supporting shelters with donations.
Pet Food Marketing and Branding
Einstein Pets rebrands to Wonder Bark
The small-batch baked natural dog treat company also launches its 'Everday Heroes' line.
Pet Food Marketing and Branding
Singapore pet food brand launches formulas for tropical pets
Majes has unveiled a premium line specifically formulated to address the unique health challenges faced by pets in tropical climates.
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