Pet Food Marketing and Branding

U.S. and Canada
“Made in the USA” guards against tariff volatility, contamination
Domestic supply chains may function as a hedge against price fluctuations, although short-term ingredient costs may be higher.
Bone in the USA by Bruce Springerspaniel
Europe
In Europe, pet treat market shifts toward functional, wellness-driven products
Dutch pet treat market reveals dual consumer segments driving category evolution beyond impulse purchases.
Pet treats now blend functionality, nutrition and emotional bonding in modern pet care.
Pet Food News
Love, Nala partners with NAMI on mental health initiative
Premium cat food brand aims to normalize mental health conversations and promote NAMI's resources through Nala Cat's social media platform.
Content of the partnership will focus on pet-related mental health topics including anxiety comfort, pet grieving, sick pets and lost pets.
Pet Food News
Purina, RedRover award grants to pet-friendly domestic violence shelters
Nestle Purina PetCare
Six U.S. facilities received more than $345,000 to create safe housing options for abuse survivors and their pets.
Purina And Red Rover
Pet Food Marketing and Branding
Wynwood Dog Food launches program reimbursing annual vet visits
U.S.-based fresh dog food company offers $100 store credit to customers who log their dog's annual wellness exam.
Pet Food Marketing and Branding
Purina canine sports documentary debuts on Peacock
NBCUniversal's streaming service adds nine-episode series featuring competitors from annual dog challenge event.
A Different Breed Poster 002
Latin America/Carribean
Turning busy pet food shelves into strategic growth engines
Many pet food portfolios in Latin America are still built around price, negotiation leverage or brand dominance rather than true shopper insight.
Ivan Franco Category Management
Adventures in Pet Food
2026 trends: Consumers look to resilience, value, nostalgia
Human food trends for 2026 are focusing on economic uncertainty and consumer anxiety. Does this approach apply to pet food, and to what extent?
In these uncertain times, research shows consumers are leaning into nostalgia.
Pet Food Marketing and Branding
PremieRpet sponsors jaguar conservation project during COP30
Premier Pet Nutrition
Brazilian pet food manufacturer backs wildlife exhibition in Belém featuring 52 jaguar sculptures.
PremieRpet is proud to serve as a Diamond Sponsor of the 2025 Jaguar Parade in Belém.
Pet Food Marketing and Branding
Purina offers Busy Bee toy sweepstakes
Nestle Purina PetCare
The pet food manufacturer celebrates the 25th anniversary of the film Best in Show, which inspired the National Dog Show.
Best in Show, which inspired the creation of the National Dog Show presented by Purina, turns 25 this year. To mark the occasion, Purina is giving fans a chance to win their own Busy Bee toy and the Best in Show digital movie
Pet Obesity
IAMS partners with Garfield on overweight cat awareness campaign
Mars Petcare
The brand promotes its new healthy weight cat food through Mall of America installation and online content series.
The IAMS brand has launched a national campaign, partnering with Garfield, to raise awareness for the critical issue of overweight cats in the U.S.
Pet Food Marketing and Branding
Wellness Pet offers elevated shared dining experience this season
Wellness Pet Company
Company teams up with Hayley Erbert Hough for Wellness Supper Club campaign.
With over 100 wet cat food varieties, Wellness Pet and Hayley Erbert Hough are showing cat parents how to elevate the shared dining experience.
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