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Pet Food Marketing and Branding
Market Trends and Reports
Ads pointless when Purina had no pet food to sell
Although supply chain difficulties, inflation and other factors challenged some brands, Purina PetCare grew its North American sales volume during the past few years.
Pet Food Packaging
Sustainability: Still top trend in pet food packaging
Learn about the sustainability and differentiation trends currently driving the pet food packaging space.
Pet Food Marketing and Branding
Indigenous woman started pet treat brand from rabbit farm
The value of using all of an animal has ancient roots far deeper than pet food marketing trends related to sustainability.
Market Trends and Reports
Natural Balance and Canidae merge under Ethos Pet Brands
In March, the pet food companies announced their impending merger, but had yet to determine a name for the combined company.
Pet Food News
Animal welfare certifications for chicken in dog food recipe
Along with expressing the company’s ethos, committing to animal welfare may help Vero Beach, Florida-based pet food company Caru market its products.
Pet Food News
Novel proteins in pet food from microbes to bison
On one extreme, researchers explore means of producing protein from cells and microbes, pushing the bounds of technology. On the other, formulators look to ancient sources of protein raised in ways that regenerate the planet’s degraded ecosystems.
News Hound
Wildlife conservation differentiates pet food brands
People who care about pets tend to care about animals in general. Sometimes pets lead people to appreciate wildlife in revolutionary ways.
Pet Food Ingredients
Pet food ingredients and product innovation
Learn about the current state of pet food ingredients and product innovation, particularly the challenges and pitfalls inherent in “ingredient demonization.”
Pet Food News
Purina sees pet food sales potential in emerging markets
Lower rates of processed pet food use overall in the developing world provide one advantage to pet food growth.
Pet Food News
Personalization of pet food trending in 2023
People adjust their own diets to influence their health, and pet owners want to do the same for their pets.
Pet Food News
How pet food marketing analytics can boost business
Pet food marketers in Latin America and around the world can benefit from using AI and other marketing analytics tools.
Pet Food News
‘Values-washing’ may alienate pet food customers
Stereotyping people based on their demographics has become increasingly unacceptable to pet owners and other consumers.
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