Pet Food Marketing and Branding

Trending: Pet Food Podcast

EPISODE 90: What does diversity look like in the pet food industry?

Lashonda Geffrard discusses the economics of diversity, the challenges facing DEI initiatives, and actionable steps pet food companies can take to create more inclusive businesses.

Sound Cloud Cover Art 800x800 Lashonda Geffrard

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Pet Food Marketing and Branding

Pumpkin Pet Insurance hosts Krypto look-alike contest

Pet insurance provider will host public dog contest in Manhattan West Plaza on July 18 with $2,000 in prizes and veterinary donations.

Pumpkin Pet Insurance is hosting a Krypto the Superdog look-alike contest with the release of the DC Studios film, Superman.

Market Trends and Reports

Private label pet food growth outpaced national brands

With ongoing macroeconomic uncertainty and persistent inflation, consumers may continue shifting towards private-label pet food brands.

Dall·e 2024 07 10 12 30 17 An Art Nouveau Style Illustration Of A Dog In A Grocery Store The Dog Is Elegantly Posed, Surrounded By Shelves Filled With Various Groceries And Pet

Pet Food Marketing and Branding

Kelly & Co.'s wins World Branding Award for freeze-dried pet treats

The freeze-dried pet nutrition manufacturer secured recognition at the World Branding Awards – Animalis Edition 2025-2026.

Pet food fillers: Mythical marketing monsters or real pet threat?

Bridging the gap between science and marketing may be difficult. However, helping pet owners bust the filler myth and understand the nutritional value of each ingredient could lead to more informed choices and a broader appreciation for the complexity behind pet food.

I can’t call this article a “mythbuster.' That’s a copyrighted term. However, as a journalist, I can legally refer to the Discovery program, and as a U.S. citizen, I can make parody images of its hosts. Thank you, First Amendment!

Trending: Pet Food Podcast

EPISODE 89: How does working in human food versus pet treats compare?

Zora Tabin shares her journey from founding Wild Zora human food products to launching Zora's Best Friendz pet treats, revealing the unexpected challenges and key differences between serving human and pet customers.

Sound Cloud Cover Art 800x800 Zora Tabin

Pet Food Packaging

Pet food packaging focuses on customer communication

These recent packaging revamps have brand education top of mind.

Royal Canin named official nutrition partner of The Seeing Eye guide dog organization

Royal Canin USA Inc.

Royal Canin will provide specialized nutrition for guide dogs across all life stages through new partnership with 95-year-old nonprofit.

Royal Canin The Seeing Eye

Natoo donates 54,000 meal toppers to support shelter animals

Natoo Pet Foods

Pet food manufacturer partners with Greater Good Charities to distribute $82,300 worth of protein-rich toppers to shelter animals nationwide.

Natoo Meal Topper

Pet Ownership Statistics

Pet acquisition may not boost long-term well-being for all owners

The benefits they feel from pet ownership may have more to do with those individual motivations than the actual act of keeping a companion animal.

Viking-themed cat food marketing may differentiate brands

Vikings: Marauders. Barbarians. Colonizers. Cat fanciers.

Viking With Cat

GA Pet Food hosts 238 businesses from 12 countries at annual event

The company held its annual partners event in Lancashire, England, on June 4-5, 2025.

The two-day event featured facility tours, technical presentations and international case studies focused on supporting independent pet specialty businesses.

Page 1 of 26