Pet Food Marketing and Branding

Adventures in Pet Food
Dog food and treats are popular topics on social media
Data show dog owners globally like to post, converse and learn about dog nutrition and food products online and on social media. Who’s doing the most talking?
Golden Lab With Owner On Laptop
Pet Food Marketing and Branding
Redbarn launches CTV campaign for 30th anniversary
The family-owned pet food brand will run the "Ready for Life's Adventure" campaign through June across connected TV, paid social and influencer channels.
Pet Food News
Rescue Treats expands premium treat brand supporting rescue shelters
This minority-owned company donates profits from all-natural treat sales to dog rescues across the U.S.
Rescue Treats Products
Pet Food News
Bark Bistro expands into Fresh Market
The brand's Buddy Budder line enters 50 Fresh Market locations as premium pet food grocery placements grow.
Bark Bistro is expanding from its e-commerce and specialty retail strategy into premium grocery.
Pet Food Marketing and Branding
Ollie launches national campaign celebrating dog owner devotion
The human-grade fresh dog food brand is partnering with HABRI to support research on the human-animal bond.
Ollie Feed The Obsession 1 16x9
Europe
Europe’s pet food makers rebalance pack sizes
Manufacturers are turning to smaller formats and SKU rationalization to defend volumes and maintain accessible shelf prices amid sustained consumer price sensitivity.
Italian Pet Shop With Dog Food Packages Cordeschi Bigstock
Pet Food Marketing and Branding
Brick-and-mortar pet food retailers seek loyalty through service
At a physical pet specialty retail outlet, employees can be trained to solve problems, while selling products.
A Woman With Several Dogs On Leashes Stands On A City Street
Pet Food Marketing and Branding
Pawco brand refresh drives sales growth
A packaging and e-commerce overhaul helped the premium fresh dog food brand reach a top-three Amazon ranking within four weeks.
The redesign covers Pawco's full lineup, including its GreenBites, LuxBites, Magic Bars, Magic Cookies, Magic Toppers, and SuperSalads products.
Pet Food Marketing and Branding
Nulo creates Olympic pins featuring winter athletes' pets
The pet food brand produced custom collector pins of sponsored athletes' dogs and cats for trading at the Winter Games.
Nulo Athlete Pins
Insect-based Cat and Dog Food
Insect-based wet dog foods palatable in brand’s study
Insect-based ingredients may offer functional benefits, and insect proteins have been explored in pet food formulations as alternative protein sources.
Cubist Painting Of A Dog Chasing A Black Soldier Fly
Pet Food Marketing and Branding
Maev partners with retired soccer players in new campaign
Fresh pet food brand collaborates with former U.S. Women's National Team athletes Christen Press and Tobin Heath.
The Home Team, a new campaign from Maev starring soccer icons Christen Press and Tobin Heath, is their first major brand partnership since retiring from the U.S. Women’s National Team.
Pet Food Marketing and Branding
Valentine's Day pet spending reaches $2.1 billion
Valentine's Day highlights the connection pet parents have with their animals, and some pet food brands have responded with seasonal products.
Guvo59 Heart 4636877 1280
Page 1 of 36
Next Page