Pet Food Marketing and Branding

Pet Ownership Statistics

Pet acquisition may not boost long-term well-being for all owners

The benefits they feel from pet ownership may have more to do with those individual motivations than the actual act of keeping a companion animal.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Viking-themed cat food marketing may differentiate brands

Vikings: Marauders. Barbarians. Colonizers. Cat fanciers.

Viking With Cat

GA Pet Food hosts 238 businesses from 12 countries at annual event

The company held its annual partners event in Lancashire, England, on June 4-5, 2025.

The two-day event featured facility tours, technical presentations and international case studies focused on supporting independent pet specialty businesses.

Charlee Bear expands southern U.S. distribution

Partnerships with Nelson Wholesale and Five Star Rep Group aim to increase availability of Charlee Bear treats at independent pet and feed retailers across 11 states.

With Nelson Wholesale’s distribution network and Five Star Rep Group’s sales support, Charlee Bear products are now positioned to reach thousands of new retailers and customers.

General Mills launches fresh pet food line, brings Edgard & Cooper to US market

General Mills expands its pet food portfolio with two major product launches targeting premium and fresh food segments.

Pet food companies step up as animal surrender rates spike

One industry leader explores innovative partnership models to support overwhelmed shelters as traditional funding sources decline amid economic pressures.

With today's economic pressures, many shelters report being overwhelmed by demand for their pet food pantry programs, while simultaneously seeing an increase in pet surrenders.

Royal Canin endows clinical nutrition chair at Texas A&M vet college

Royal Canin USA Inc.

Company contributes $500,000 to support veterinary nutrition education and research.

According to the company, this strategic investment will fund the Royal Canin Small Animal Clinical Nutrition Endowed Chair position in perpetuity.

Treats, cat food are most profitable in European pet food market

Although both dog and cat treats had higher price-to-volume ratios than foods, pets cannot live on treats alone.

Cubist Image Of A Cat Made Up Of Various Graphs And Charts

Pet Food Marketing and Branding

Zesty Paws selects Pekingese as first chief taste officer

Zsa Zsa, a dog from Kentucky, will represent the pet supplement brand in upcoming campaigns.

Zsa Zsa will serve as Zesty Paw’s ambassador while sniffing, sampling and tail-wagging her way through the latest in product developments.

Dehydrated natural dog food supported immune system, digestibility

Dehydrated pet foods help bridge the gap between the fresh pet food trend and the convenience of dry kibble. Dehydrated pet food may also offer health benefits.

Chat Gpt Image Jun 17, 2025, 09 01 38 Am

The Farmer’s Dog funds veterinary nutrition residency

Program aims to expand clinical nutrition training and research in pet food industry

The Farmer's Dog sponsorship is designed to fully fund the training of a select resident in clinical nutrition, preparing them for board certification through the ACVIM (Nutrition).

Ultimate Pet Nutrition expands retail presence with Pet Supplies Plus launch

Ultimate Pet Nutrition

The veterinarian-founded brand debuts Nutra Complete freeze-dried dog food and Nutra Thrive supplement across 650 locations nationwide.

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