Pet Food Marketing and Branding

Pet Food Marketing and Branding
Blue Buffalo taps Olivia Culpo for football-themed treats campaign
Blue Buffalo Co.
The brand partnered with select football wives and girlfriends to promote its Nudges line during the football season.
The new campaign spotlights Blue Buffalo Nudges treats that are made with real steak and chicken, and crafted to look and taste just like the popular snacks humans love.
Pet Food Marketing and Branding
Wellness Pet Company unveils rebrand and national campaign
Wellness Pet Company
U.S.-based manufacturer launched new brand identity centered on shared wellbeing between pets and pet parents.
Wellness Pet Company launched a new brand identity and national advertising campaign in September 2025.
Pet Food Marketing and Branding
Purina Cat Chow launches therapy cat initiative for students
Brand partners with Pet Partners to bring mobile wellness sessions to New York City college campuses for World Mental Health Day.
Research shows 10-minutes petting a therapy cat, like Pumpkin pictured here, can lower stress levels.
Market Trends and Reports
Report: Brands, retailers face operational challenges in 2026
The 2026 Commerce Readiness Index surveyed 200 U.S. and U.K. retail and brand executives about upcoming macroeconomic pressures.
Sad Dog Pexels Pixabay com
Adventures in Pet Food
What makes a pet food or treat premium today?
The definition of “premium” pet food products is evolving for people and companies in the industry as well as, most importantly, in the eyes of the consumer.
Dall·e 2025 01 13 12 13 57 A Detailed Oil Painting Of A Dog Sitting Atop A Large Pile Of Money, With Various Denominations Of Bills And Coins Scattered Around The Dog Is A Rega
Pet Food Marketing and Branding
Mars partners with Shailene Woodley, Calm for adoption event
Mars, Calm and the actor are promoting pet adoption through the Mars Global Adoption Weekend October 3-5, highlighting research connecting pet ownership with improved mental wellbeing.
Shailene Woodley 1 Mars
Adventures in Pet Food
5 pet food issues worth tracking, considering for your brand
Recent issues and challenges in the news could have implications for pet food brands, so they may be worth monitoring and taking action in response.
Dall·e 2025 02 19 13 39 28 A Close Up Image Of A Single Piece Of Dog Food Kibble Under A Magnifying Glass The Kibble Is Highly Detailed, Showing Its Rough Texture And Small Por
Pet Food Marketing and Branding
Allana Pet Solutions names Shubman Gill brand ambassador
The Indian pet food manufacturer partners with the cricket star to promote its Bowlers dog nutrition brand.
Allana Pet Solutions names Shubman Gill brand ambassador.
Pet Food Marketing and Branding
Purina launches collection supporting domestic abuse survivors
Nestle Purina PetCare
The brand has partnered with actor Sarah Hyland to create merchandise benefiting shelter programs that allow survivors to keep their pets.
Purina has partnered with Sarah Hyland to launch a limited-edition collection to support domestic abuse survivors and their pets.
Pet Food Market
Pet food industry takes cautious approach to AI marketing
New polling reveals how pet food brands leverage artificial intelligence to segment audiences and personalize messaging.
Pet food marketers are cautiously exploring artificial intelligence for customer insights and content creation, though most companies remain in planning phases rather than full implementation.
Pet Food Marketing and Branding
Report: American brand perception faces challenges in global markets
New Ipsos research reveals consumer trust and purchase intent decline for brands perceived as American across nine international markets.
Global Markets Geralt Pixabay
Pet Food Marketing and Branding
Mars launches combo Halloween packs for spooky season
Mars debuts its first dual-species holiday offering targeting pet owners who include their animals in Halloween celebrations.
Mars Tails & Treating Packs combine human Halloween candy with pet treats for dogs and cats in a single offering.
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