Pet Food Marketing and Branding

Pet Food Marketing and Branding

Wellness Pet partners with Boston hotel for pet travel package

Wellness Pet Company

Collaboration with Omni offers pet amenities and perks for guests with Boston-themed pet names through September.

A guest's dog enjoys accommodations at Omni Boston Hotel at the Seaport as part of the Wicked Pet Names Perk Pass collaboration with Wellness Pet Company.

Brand Insights

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

BESTMIX SOFTWARE N.V.

What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

PetSmart launches campaign for Pet Hunger Awareness Day

The retailer will donate $1 for each Authority or Simply Nourish dry food bag sold September 27-28, targeting an estimated 30 million food-insecure pets.

PetSmart Charities estimates that 30 million pets live in homes with people coping with food insecurity.

Pet Food Marketing and Branding

10 takeaways: Use digital marketing to build authenticity, omnichannel experiences

Kimberly Carney, CEO of PawWire, shares how pet food brands can build authentic customer relationships in the crowded digital marketplace.

Digital marketing success in the pet food industry requires strategic integration of multiple channels to create authentic, seamless customer experiences.

Petsense marks 20 years with $1M shelter donations, veteran campaign

Pet specialty retailer has donated nearly $1 million to local animal shelters this year and launches nationwide fundraising effort with K9s For Warriors.

Pet Sense 20 Birthday Party

Adventures in Pet Food

AI usage: Pet food, human food ‘stuck in the stone age’?

Despite all the hype and awareness around AI, recent surveys show pet food and human food companies are not using it widely, perhaps taking time to evaluate.

Dall·e 2025 01 07 12 00 13 A Futuristic Robotic Dog Equipped With Advanced Sensors, Sniffing At A Sample Of Pet Food In A High Tech Laboratory The Robotic Dog Has Sleek Metalli

Pet Food Marketing and Branding

Purina becomes U.S. Soccer's first official pet care partner

Partnership covers pet food, treats, supplements and connected products as soccer prepares for major events including 2026 FIFA World Cup.

The U.S. Soccer Federation and Purina are teaming up to honor the furry teammates who bring joy, energy and unconditional support to fans and players alike.

Pet Food Marketing and Branding

Omni seeks dog breath inspector to test oral health supplement

The lucky person will evaluate the company's Fresh Breath supplement effectiveness and offers £9,000 compensation.

Omni is offering compensation to a dedicated dog owner willing to sniff their dog's break every day for 12 weeks in the name of science.

Trending: Pet Food Podcast

EPISODE 93: What does a successful digital business strategy look like in the pet industry?

Kimberly Carney, CEO and founder of PawWire, discusses how pet brands can navigate the rapidly evolving digital landscape and build authentic customer relationships in an increasingly crowded marketplace.

Sound Cloud Cover Art 800x800 Kimberly Carney

Egg producer Vital Farms releases limited-edition dog treats

Pasture-raised egg producer creates breakfast-flavored treats in partnership with Ava's Pet Palace.

Vital Farms releases one-time only 'Cheesy Over Easy' breakfast-flavored dog treats in a new campaign starring comedian Heather McMahan and her dogs, Rigatoni and Macaroni.

Ollie helps launch specialized canine rehabilitation facility

Fresh dog food manufacturer collaborates with Angels For the Underdogs to establish trauma-informed healing center for court-involved dogs in the Southeast U.S.

Other Half launches Pumpkin Bacon Latte multivitamin for dogs

Pet wellness brand introduces seasonal twist on daily supplement with 45 active ingredients targeting gut health, joints, skin, coat and immunity.

Other Half lets dogs join the fall fun with its Pumpkin Bacon Latte kit.

BARK launches premium dog food line

The direct-to-consumer pet company will donate 100% of food profits to shelters and rescues through its BARK Gives program.

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