Pet Food Marketing and Branding

Pet Food Marketing and Branding
Report: Taste trumps health as top pet food driver
According to new research from Brandon, pet parents prioritize flavor over health benefits and ingredient quality.
Cat Being Fed Treat By Owner Stock Snap Pixabay
Pet Food Marketing and Branding
Purina launches canine sports documentary series
Purina Animal Nutrition
Nine-episode series "A Different Breed" will showcase dogs and handlers competing in the company's 30-year-old Incredible Dog Challenge competition.
The inaugural season of A Different Breed takes viewers behind the scenes as canine athletes and handlers compete in the Incredible Dog Challenge.
Pet Food News
Farmina's AI-powered app wins industry innovation award
Genius AI chatbot handled nearly 5,000 automated pet health consultations in first year of operation.
Farmina Pet Foods Pet Care Innovation Of The Year Award 2025
Pet Food Market
As cat ownership hits all-time high, are pet food companies adapting?
Despite growth in multi-cat households and "Cat Dad" demographics, 55% of pet food professionals report no marketing strategy changes to capture emerging opportunities.
Cat ownership reached 49 million households in 2024, driven largely by Gen Z and Millennial pet parents.
Pet Food News
Brand's Best Friend wins Hyer's 2025 Breakthrough Culture Award
Pet-focused e-commerce agency Brand's Best Friend has received recognition for workplace culture practices among 100 companies nationwide.
Pet Food Marketing and Branding
BARK adds dog advisory committee
Company has announced a new corporate structure positioning dogs as co-owners and advisors.
Bark 17973 Co Owned Display2 Static 1200x1200 1
Pet Food Marketing and Branding
Purina partners with St. Louis CITY SC, introduces Team Pet
Nestle Purina PetCare
Major League Soccer team becomes first professional sports club to employ certified facility dog for player and fan wellbeing support with Purina's help.
St. Louis CITY SC's team pet will join players during training and recovery while participating in matchday activities at Energizer Park.
Pet Food News
Archway positions for AI-powered growth
After winning a $25,000 Lenovo grant, the insect-based treat company plans to leverage artificial intelligence for customer service, retail education and content marketing.
Business Growth Geralt Pixabay
Pet Food Marketing and Branding
Purina Pro Plan launches series featuring athletes and their dogs
Nestle Purina PetCare
Sports broadcaster Kirk Herbstreit interviews NFL and soccer stars about their dogs' nutrition in new "Fueled By" content campaign.
Kirk Herbstreit interviews professional football player George Kittle, here with his Bernadoodle Deenie, as part of the video series.
Pet Food News
PetSmart partners with Edgard & Cooper in US market
European premium pet food manufacturer enters American retail through exclusive distribution agreement.
Petsmart X Edgard And Cooper
Adventures in Pet Food
What happens if (when) AI autonomously markets your pet food?
Agentic AI, an autonomous system, may soon become an authoritative source of information and recommendations for your brand and products. Are you ready?
Dall·e 2024 10 04 10 15 26 A Cyberpunk Scene Featuring A Dog Working At A Large, Futuristic Computer Terminal The Dog, A Medium Sized Breed With A Sleek, High Tech Collar, Sits
Pet Food Marketing and Branding
Blue Buffalo taps Taylor Lautner for Wilderness summer campaign
Blue Buffalo Co.
The actor will help promote the company's high-protein Wilderness dog food line through a summer adventure content series and consumer sweepstakes.
During the campaign, Lautner will capture how he prepares for summer adventures with his family, including fueling his dogs Remi and Lily.
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