Pet Food Marketing and Branding

Pet Food Marketing and Branding

Nature's Logic sustainability firsts: A David vs. Goliath brand strategy

A disciplined series of industry firsts tripled sales and delivered a 4x return before Nature's Logic's acquisition by Mid America Pet Food.

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Pet Food Marketing and Branding

Purina docuseries nabs three Daytime Emmy nods

A Different Breed, Purina's nine-episode documentary series about competitive dog sports, has been nominated for Outstanding Lifestyle Program, Outstanding Editing and Outstanding Directing at the Daytime Emmy Awards.

Pet Food Marketing and Branding

PetIQ's Minties launches dental treat breath campaign

The company's FreshBites treats use five natural breath fresheners as part of a new nationwide campaign called Minterventions.

Product Launches

AI marketing platform for pet brands to launch at SuperZoo

Tiny Bully Agency and Silverside AI have introduced PET AI, an AI marketing and commerce platform designed for pet brands, set to debut at SuperZoo 2026.

Pet Food Marketing and Branding

Pooch & Mutt expands, rebrands Purr & Meow cat range

The company is extending its "all breeds & needs" promise to cats with new recipes, formats and life-stage options.

Pet Food Marketing and Branding

Stella & Chewy's hosts inaugural MVP dog event

Frozen and freeze-dried raw  pet food brand marked its first major West Coast activation with a baseball-themed watch party for dogs and their owners in Santa Monica, California.

Pet Food Marketing and Branding

6 pet owner personas help segment dog and cat food, treat marketing

Market researchers identified six distinct consumer profiles, each with different purchase motivations, communication preferences and expectations for pet food brands.

News Hound

Beyond the sombrero: Pet food formulations can reflect regional cultures without stereotypes

Manufacturers that understand regional traditions, shopping habits and consumer identities will be better positioned to earn trust than those relying on superficial cultural references.

Latin America/Carribean

E-commerce shapes Mexico's pet food industry despite small market share

Combining strong retail partnerships, AI-optimized digital content and locally relevant innovation may help build consumer trust in an increasingly competitive Mexican pet food market.

Business Strategy

Mexico warms to wet pet food, prioritizing premiumization

Wet food was once viewed primarily as an inexpensive canned product with limited appeal.

Market Trends and Reports

Versatility, adaptability needed in cat food space

Cat owners are on the scene and they want it all, from formulation variety to omnichannel purchasing options.

Pet Food Marketing and Branding

When Halo made animal rescue a David vs. Goliath strategy

How this emerging pet food company grew the brand on a rising consumer passion.

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