Pet Food Marketing and Branding: Page 2

Market Trends and Reports
Survey: Pets play life-saving role for many Americans
More than half of U.S. pet owners say their dogs or cats have saved their lives, and nearly as many would give up years of their own life to extend their pet's, according to a new survey from Nulo.
A new survey from Nulo said 56% of respondents stated they would trade years off their own life so their pet could live longer.
Pet Food Marketing and Branding
Mars launches AI-powered dental health tool for dogs
Mars Petcare
GREENIES Canine Dental Check uses smartphone photos and artificial intelligence to help pet owners detect early signs of oral health issues.
According to Mars, 80% of dogs suffer from gum disease but most pet parents remain unaware.
Pet Food Marketing and Branding
Earthborn Holistic to plant over 11,000 trees through Arbor Day, retail campaigns
Pet food maker Earthborn Holistic expands its sustainability efforts with tree-planting initiatives tied to Arbor Day and retail promotions.
Pet Food Marketing and Branding
Open Farm debuts TV campaign to support brand growth
Premium pet food brand’s latest campaign aims to strengthen consumer connection and visibility across connected TV and digital platforms.
Dog And Owner Watching Tv Pixabay com
Pet Food Marketing and Branding
3 questions to know if AI is right for pet food marketing tasks
AI can enhance targeting, boost pet owner engagement and refine product strategies.
Dogs In A Business Meeting With Many Computers On The Table There Is A Screen Behind Them On The Screen, A Robot Presents Marketing Jargon
Pet Food Marketing and Branding
Zesty Paws launches Chief Taste Officer contest
The pet supplement brand will name one cat or dog its new brand ambassador as part of the "Flipped Tails" campaign.
Chief Taste Officer Zesty Paws
Pet Food Marketing and Branding
Wellness Pet launches activity challenge highlighting pet health and wellbeing
Wellness Pet Company
The “Wellness Pet Minutes That Matter Challenge” encourages pet parents to log active time with their dogs in recognition of Mental Health Awareness Month.
Wellness Pet Mental Health Awareness Month
Pet Food Market
Health over habit: How U.S. pet owners are reshaping the pet food market
As budget-conscious consumers redefine value in the pet aisle, health and wellness benefits — not just prices – are driving purchasing decisions, says Packaged Facts’ Shannon Landry.
While pet owners are more cost-conscious these days, they are not simply buying the cheapest options. They’re seeking out pet foods that offer better value, especially through health-related benefits.
Pet Food Marketing and Branding
PremieRpet highlights pet adoption with Christ the Redeemer projection
On World Stray Animal Day, Brazil’s PremieRpet used Rio’s iconic monument to spotlight responsible pet adoption and support local animal welfare organizations.
PremieRpet, with its brands GoldeN and Natoo, also donated over 27 tons of pet food through the PremieRpet Institute.
Pet Food Marketing and Branding
Post taps agency to lead strategic repositioning of pet food portfolio
Following its 2023 acquisition of Nutrish, Nature’s Recipe, and Kibbles 'n Bits, Post Consumer Brands has named Latitude as its agency of record to support a portfolio-wide brand refresh.
Latitude will guide brand strategy and campaigns for Post’s $1.4 billion pet food portfolio refresh.
Latest News
Nulo launches nationwide pet adoption, meal donation campaign
Nulo Inc.
Teaming up with Humane World, the company will donate one meal for every bag of dry food sold.
Nulo Paws For A Cause
Pet Food Marketing and Branding
The Honest Kitchen debuts campaign to celebrate messiness of pet parenthood
The Honest Kitchen
New marketing campagin spotlights the messy, hilarious moments of life with pet while reinforcing the company's commitment to human-grade pet nutrition.
The campaign coincides with a major growth phase for The Honest Kitchen, which has recently expanded into PetSmart stores across the U.S. and Canada.
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