Pet Food Marketing and Branding

Market Trends and Reports

Ads pointless when Purina had no pet food to sell

Although supply chain difficulties, inflation and other factors challenged some brands, Purina PetCare grew its North American sales volume during the past few years.

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Pet Food Packaging

Sustainability: Still top trend in pet food packaging

Learn about the sustainability and differentiation trends currently driving the pet food packaging space.

Reduce, Reuse, Recycle has become the foundation for much more complex sustainability demands in the pet food packaging space.

Pet Food Marketing and Branding

Indigenous woman started pet treat brand from rabbit farm

The value of using all of an animal has ancient roots far deeper than pet food marketing trends related to sustainability.

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Market Trends and Reports

Natural Balance and Canidae merge under Ethos Pet Brands

In March, the pet food companies announced their impending merger, but had yet to determine a name for the combined company.

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Animal welfare certifications for chicken in dog food recipe

Along with expressing the company’s ethos, committing to animal welfare may help Vero Beach, Florida-based pet food company Caru market its products.

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Novel proteins in pet food from microbes to bison

On one extreme, researchers explore means of producing protein from cells and microbes, pushing the bounds of technology. On the other, formulators look to ancient sources of protein raised in ways that regenerate the planet’s degraded ecosystems.

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Wildlife conservation differentiates pet food brands

People who care about pets tend to care about animals in general. Sometimes pets lead people to appreciate wildlife in revolutionary ways.

Pet Food Ingredients

Pet food ingredients and product innovation

Learn about the current state of pet food ingredients and product innovation, particularly the challenges and pitfalls inherent in “ingredient demonization.”

The demonization of pet food ingredients from within the industry limits the potential for innovation and confuses pet food consumers.

Purina sees pet food sales potential in emerging markets

Lower rates of processed pet food use overall in the developing world provide one advantage to pet food growth.

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Personalization of pet food trending in 2023

People adjust their own diets to influence their health, and pet owners want to do the same for their pets.

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How pet food marketing analytics can boost business

Pet food marketers in Latin America and around the world can benefit from using AI and other marketing analytics tools.

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‘Values-washing’ may alienate pet food customers

Stereotyping people based on their demographics has become increasingly unacceptable to pet owners and other consumers.

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