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Pet Food Marketing and Branding
Research Notes
Turtle, shark, livestock among undeclared species in cat food
Undeclared animal species in pet foods may cause both health problems and ethical concerns. Researchers looked at 138 canned cat food products from 62 brands.
Brand Insights
Give your brand a scientific edge with pet-proven postbiotics
Cargill Inc
Fresh insights and the latest postbiotic research to help accelerate your innovation pipeline. Brand Insights from Cargill.
Petfood Forum
Identify and avoid greenwashing in pet food packaging
How to plan and apply packaging sustainability to your pet food products while avoiding âenvironmental spinâ in todayâs market.
Pet Food Marketing and Branding
1 in 6 pet owners switched to lower-priced brands in 2023
Those who didnât switch focused on using promotions and buying larger packages.
News Hound
Fur babies or fur egos? Pets as extensions of the self
Pet owners likely feel better about pampering a pretend child than an extension of their own selves.
Market Trends and Reports
2024âs top 3 pet food trends
Wellness, e-commerce and sustainability are all top-of-mind for industry experts going into the new year.
Market Trends and Reports
3 traits investors look for in pet food companies
The pet food industry may provide multiple opportunities for investors to create long-term growth, value and differentiation.
Pet Food Marketing and Branding
Online pet food reviews suggest influential attributes
Certain qualities mentioned in reviews may help dog, cat and other pet food products stand out from their competitors.
Pet Food Marketing and Branding
B2B marketing in pet food: Create value, gain customers
Ensuring potential customers know what you have to offer, as well as providing ongoing support, are keys to getting and maintaining clients in a competitive marketplace.
Pet Food Marketing and Branding
âStay authentic,â Boxing champ Laila Ali on athletes partnering with pet product brands
âNot all partnerships are good partnerships,â Muhammad Aliâs daughter said. âWhen people keep that in mind, they do what comes to them most naturally and that's a good fit for them.â
Adventures in Pet Food
What top human food trends for 2024 mean for pet food
In the human food world, as in pet food, trends are keying on ingredients such as protein, sustainability, messaging to consumers and proactive health.
Pet Food Insights
What is the role of regulators in pet food marketing claims?
AAFCOâs potential âcontrolled copperâ label claim should be carefully considered.
Pet Food Lawsuits, Litigation
Purina faces lawsuit over natural claims on dog, cat food
AAFCO guidelines allow pet food to be marketed as "natural with added vitamins, minerals and trace nutrients.â
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