Pet Food Marketing and Branding: Page 2

Pet Food Marketing and Branding

Purina ONE targets cat allergen market with dating campaign

Purina Animal Nutrition

Nestlé Purina PetCare targets cat allergen sensitivities in relationships through video series and dating app partnerships.

Purina ONE's new 'LiveClear, Love Clear' campaign addressing relationship challenges caused by cat allergen sensitivities.

Ollie migrates e-commerce operations to Shopify platform

The fresh dog food company says the move will streamline backend operations and enhance personalization capabilities for its direct-to-consumer business.

Ollie has launched its new digital commerce experience on Shopify.

Pet Food Marketing and Branding

Report: Taste trumps health as top pet food driver

According to new research from Brandon, pet parents prioritize flavor over health benefits and ingredient quality.

Cat Being Fed Treat By Owner Stock Snap Pixabay

Pet Food Marketing and Branding

Purina launches canine sports documentary series

Purina Animal Nutrition

Nine-episode series "A Different Breed" will showcase dogs and handlers competing in the company's 30-year-old Incredible Dog Challenge competition.

The inaugural season of A Different Breed takes viewers behind the scenes as canine athletes and handlers compete in the Incredible Dog Challenge.

Farmina's AI-powered app wins industry innovation award

Farmina Pet Foods

Genius AI chatbot handled nearly 5,000 automated pet health consultations in first year of operation.

Farmina Pet Foods Pet Care Innovation Of The Year Award 2025

Pet Food Market

As cat ownership hits all-time high, are pet food companies adapting?

Despite growth in multi-cat households and "Cat Dad" demographics, 55% of pet food professionals report no marketing strategy changes to capture emerging opportunities.

Cat ownership reached 49 million households in 2024, driven largely by Gen Z and Millennial pet parents.

Brand's Best Friend wins Hyer's 2025 Breakthrough Culture Award

Pet-focused e-commerce agency Brand's Best Friend has received recognition for workplace culture practices among 100 companies nationwide.

Pet Food Marketing and Branding

BARK adds dog advisory committee

Company has announced a new corporate structure positioning dogs as co-owners and advisors.

Bark 17973 Co Owned Display2 Static 1200x1200 1

Pet Food Marketing and Branding

Purina partners with St. Louis CITY SC, introduces Team Pet

Nestle Purina PetCare

Major League Soccer team becomes first professional sports club to employ certified facility dog for player and fan wellbeing support with Purina's help.

St. Louis CITY SC's team pet will join players during training and recovery while participating in matchday activities at Energizer Park.

Archway positions for AI-powered growth

After winning a $25,000 Lenovo grant, the insect-based treat company plans to leverage artificial intelligence for customer service, retail education and content marketing.

Business Growth Geralt Pixabay

Pet Food Marketing and Branding

Purina Pro Plan launches series featuring athletes and their dogs

Nestle Purina PetCare

Sports broadcaster Kirk Herbstreit interviews NFL and soccer stars about their dogs' nutrition in new "Fueled By" content campaign.

Kirk Herbstreit interviews professional football player George Kittle, here with his Bernadoodle Deenie, as part of the video series.

PetSmart partners with Edgard & Cooper in US market

European premium pet food manufacturer enters American retail through exclusive distribution agreement.

Petsmart X Edgard And Cooper

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