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Pet Food Marketing and Branding: Page 2
Research Notes
Weight-management pet food lessons from human food diversification
By focusing on innovation in product design, differentiation strategies and consumer education, the industry may address both market demand and pet health challenges.
Brand Insights
Pet food ingredient insights for new product development
WATT Global Media
Explore sustainable and healthy ingredients that keep your formulations profitable.
Petfood Forum News
Macro-economic outlook, leadership experts headline Petfood Forum 2025
Ernie Tedeschi and Michael Allison will set the tone during their keynotes at Petfood Forum 2025 in Kansas City.
Pet Food Marketing and Branding
Ice cream, beer or flavored water: pet treats mimic human indulgences
Pet versions of frozen dairy delights and frosty brews tend to be healthier than the human products they mimic.
Pet Food Marketing and Branding
Chewy relaunches campaign to spread holiday cheer, support shelters
The Chewy Claus program will provide free pet adoptions at shelters across the country in partnership with Best Friends Animal Society.
Pet Food Marketing and Branding
Royal Canin donates pet food to support Giving Tuesday effort
Royal Canin partnered with VCA Charities to donate 2,500 bags of pet food to support local pet food pantries and shelters while honoring graduates of its Pet Nutrition Advisor Program.
Adventures in Pet Food
Pet food marketing: Turn to the fun and unique to stand out
For pet food brands, breaking through today’s marketing and social media clutter requires unique, heartwarming and often entertaining concepts and efforts.
Pet Food Marketing and Branding
IAMS stages giant dog balloon getting stuck to highlight overweight pets
The wedged Waylon balloon was visible in Chicago's Loop neighborhood ahead of the city's Thanksgiving parade.
Trending: Pet Food Podcast
EPISODE 75: What are the top retail strategies that lead to success in the pet space?
Host Lindsay Beaton sits down with petNMind founder Adrian Archie to explore key approaches for thriving in today’s competitive retail landscape.
Pet Food Marketing and Branding
Woof expands retail presence with PetSmart launch
Startup now ofers its hero product ecosystem, The Pupsicle, in PetSmart stores nationwide.
Pet Food Marketing and Branding
Purina's Thanksgiving's Top Dog contest returns
Fans can vote for the Top Dog during the National Dog Show broadcast presented on NBC and Peacock.
Pet Food Lawsuits, Litigation
Q&A: Why natural-claims lawsuits may recur for pet food industry
Numerous lawsuits related to natural or similar marketing claims have challenged brands during the past decade, and they seem likely to continue reappearing.
Pet Food Marketing and Branding
Oh Norman! selects rescue dog as chief treat officer
Handpicked by co-founder Kaley Cuoco, the company's newest employee will work closely with the team on new product development and testing.
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