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Pet Food Marketing and Branding: Page 15
Pet Food News
Novel proteins in pet food from microbes to bison
On one extreme, researchers explore means of producing protein from cells and microbes, pushing the bounds of technology. On the other, formulators look to ancient sources of protein raised in ways that regenerate the planet’s degraded ecosystems.
Brand Insights
Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine
EDL, as Massman Company
EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.
News Hound
Wildlife conservation differentiates pet food brands
People who care about pets tend to care about animals in general. Sometimes pets lead people to appreciate wildlife in revolutionary ways.
Pet Food Ingredients
Pet food ingredients and product innovation
Learn about the current state of pet food ingredients and product innovation, particularly the challenges and pitfalls inherent in “ingredient demonization.”
Pet Food News
Purina sees pet food sales potential in emerging markets
Lower rates of processed pet food use overall in the developing world provide one advantage to pet food growth.
Pet Food News
Personalization of pet food trending in 2023
People adjust their own diets to influence their health, and pet owners want to do the same for their pets.
Pet Food News
How pet food marketing analytics can boost business
Pet food marketers in Latin America and around the world can benefit from using AI and other marketing analytics tools.
Pet Food News
‘Values-washing’ may alienate pet food customers
Stereotyping people based on their demographics has become increasingly unacceptable to pet owners and other consumers.
Pet Food Market
Purina PetCare made up 35% of Nestle’s global e-commerce in 2022
The end of the pandemic seems likely to reduce e-commerce expansion overall.
Pet Food Market
The growing importance of the brand-retailer relationship
Learn about the current state of the brand-retailer relationship in pet food, as well as how it’s evolving and how to make the most of it.
Pet Food News
3 values tell more about US pet owners than demographics
Pet food marketers can appeal to consumers’ values and may achieve more success than conventional targeting of economic, ethnic or age groups.
Pet Food Packaging
Pet food packaging blends brand stories, consumer trends
Learn about the latest pet food packaging updates and the reasoning behind the revamps.
Nutrition
Pet food labeling — Who has the ear of the consumer?
Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.
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