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Pet Food Marketing and Branding: Page 2
Pet Food Market
Purina PetCare made up 35% of Nestle’s global e-commerce in 2022
The end of the pandemic seems likely to reduce e-commerce expansion overall.
Brand Insights
Modernizing pet food purchasing solutions, processes
Supply Tigers Inc
Pet food companies and industry suppliers to streamline their indirect spend optimization. Brand Insights from Supply Tigers Inc.
Pet Food Market
The growing importance of the brand-retailer relationship
Learn about the current state of the brand-retailer relationship in pet food, as well as how it’s evolving and how to make the most of it.
Pet Food News
3 values tell more about US pet owners than demographics
Pet food marketers can appeal to consumers’ values and may achieve more success than conventional targeting of economic, ethnic or age groups.
Pet Food Packaging
Pet food packaging blends brand stories, consumer trends
Learn about the latest pet food packaging updates and the reasoning behind the revamps.
Nutrition
Pet food labeling — Who has the ear of the consumer?
Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.
Pet Food News
DNA analysis finds undeclared grains, animals in dog food
In most cases, the undeclared species contradicted the dog foods’ marketing and labeling, including grain-free claims.
Pet Food Market
PetPlate launches metaverse site promoting dog food, supplements
The virtual dog park game involves finding PetPlate products to give to computer-generated dogs in order to win prizes.
Pet Food News
9 novel proteins in dog, cat food purchased in 2022
Some novel proteins in dog and cat food were purchased more frequently than others in 2022.
Pet Food Market
13 most purchased cat, dog food attributes in 2022
Some of the most purchased pet food attributes related to environmental concerns and ingredient quality.
Pet Food Regulations
Truth, clarity needed in pet food labeling
Learn about the top challenges in pet food labeling, including the ever-present caution against taking marketing language too far into misinformation territory.
Pet Food Market
Canidae, Natural Balance merge for production synergies
Bringing the two companies together will allow Canidae’s factory to produce for both brands. The arrangement will help improve fill rates for both companies.
Pet Food Market
New pet foods Q1 2023: Treats, supplements, functional
The first three months of 2023 have seen few new dog, cat or other pet foods, in the sense of nutritionally balanced diets, but companies did release various supplements and treats.
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