Pet Food Marketing and Branding: Page 2

Pet Food Marketing and Branding

Kormotech's Optimeal Holistic commercial wins Red Dot Award

Ukrainian pet food brand's advertisement recognized for design and creativity.

Optimeal Holistc Commercial 2

Omni Pet hires canine behaviorist Nico Joiner

The UK-based pet health brand will offer free behavior consultations to dog owners.

Omni has reported a 600% sales increase for its stress and anxiety soft chews.

Pet Food Marketing and Branding

NaturVet to be featured on CBS Lucky Dog: Reunions

The pet supplement manufacturer will appear in branded segments across multiple episodes highlighting daily pet wellness products.

Natur Vet Mulltivitamins

Pet Food Marketing and Branding

VICTOR donates $25K to veteran PTSD service dog nonprofits

Victor Pet Food

The pet food manufacturer contributes to two organizations that pair veterans with trained service dogs for post-traumatic stress support.

Pet Food Marketing and Branding

Oh Norman! partners with Amanda Foundation to support dog adoptions

Kaley Cuoco's pet wellness brand provided grooming services, covered adoption fees and donated products to help shelter dogs find homes.

Kaley Cuoco and Oh Norman! partnered with The Amanda Foundation to rally support for rescues and help dogs find their forever homes.

Pet Food Marketing and Branding

Blue Buffalo launches football campaign with Olivia Culpo

Blue Buffalo Co.

The pet food brand partners with the actress and select WAGs to promote game day-inspired Nudges treats for dogs.

Blue Buffalo said its Nudges treats are made with real steak and chicken and crafted to look and taste just like the popular snacks humans love.

Trending: Pet Food Podcast

EPISODE 98: What is a brand compass and why is it important for pet food companies?

Hunter Ellis, brand experience strategist at Trone, explains how this internal strategic document helps pet food companies align their values, maintain consistency and make better decisions across all departments.

Sound Cloud Cover Art 800x800 Hunter Ellis

Business Strategy

How to shape your mindset for career success — at any stage

Learn when to listen to your internal voice and when to bring in reinforcements to keep moving forward in your career.

Ingredient Issues

Sensitive, clean and limited ingredient diets

Pet owners are looking toward nutrition for answers to their pets’ wellness, but the language presented in pet food marketing can get in the way.

Cut Raw Beef Scoob Switzerland Pixabay

Chewy Claus to donate up to 16 million meals to shelter pets

The pet product retailer will donate meals and $10 million to shelter animals through its annual holiday program.

The 2025 Chewy Claus season opens with a story that captures the spirit of giving: Dray, the canine companion of Brooke Eby, a Maryland woman living with ALS, wished for one simple joy — to walk beside his mom again.

Ollie debuts baked turkey recipe at Petco stores

The fresh dog food company expanded its retail presence with a seasonal product launch timed for the holiday season.

Petbeing launches value dog treat line for private label partners

Company offers the treats in 40-ounce jars, with smaller pouch options in development.

Petbeing Lineup

Page 2 of 33