Pet Food Marketing and Branding: Page 15

Novel proteins in pet food from microbes to bison

On one extreme, researchers explore means of producing protein from cells and microbes, pushing the bounds of technology. On the other, formulators look to ancient sources of protein raised in ways that regenerate the planet’s degraded ecosystems.

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Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Wildlife conservation differentiates pet food brands

People who care about pets tend to care about animals in general. Sometimes pets lead people to appreciate wildlife in revolutionary ways.

Pet Food Ingredients

Pet food ingredients and product innovation

Learn about the current state of pet food ingredients and product innovation, particularly the challenges and pitfalls inherent in “ingredient demonization.”

The demonization of pet food ingredients from within the industry limits the potential for innovation and confuses pet food consumers.

Purina sees pet food sales potential in emerging markets

Lower rates of processed pet food use overall in the developing world provide one advantage to pet food growth.

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Personalization of pet food trending in 2023

People adjust their own diets to influence their health, and pet owners want to do the same for their pets.

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How pet food marketing analytics can boost business

Pet food marketers in Latin America and around the world can benefit from using AI and other marketing analytics tools.

Pfi marketing Business Idea Breakthrough

‘Values-washing’ may alienate pet food customers

Stereotyping people based on their demographics has become increasingly unacceptable to pet owners and other consumers.

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Pet Food Market

Purina PetCare made up 35% of Nestle’s global e-commerce in 2022

The end of the pandemic seems likely to reduce e-commerce expansion overall.

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Pet Food Market

The growing importance of the brand-retailer relationship

Learn about the current state of the brand-retailer relationship in pet food, as well as how it’s evolving and how to make the most of it.

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3 values tell more about US pet owners than demographics

Pet food marketers can appeal to consumers’ values and may achieve more success than conventional targeting of economic, ethnic or age groups.

Pet Food Packaging

Pet food packaging blends brand stories, consumer trends

Learn about the latest pet food packaging updates and the reasoning behind the revamps.

White paper plane is flying to the right on orange colored background where a group of orange colored paper planes are flying straight up.

Pet food labeling — Who has the ear of the consumer?

Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.

Pet Food Ingredient Mix

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