Pet Food Marketing and Branding: Page 2

Pet Food Market

Purina PetCare made up 35% of Nestle’s global e-commerce in 2022

The end of the pandemic seems likely to reduce e-commerce expansion overall.

Dall·e 2023 05 18 13 42 20 Cyberpunk Art Of Dog Using Computer

Brand Insights

Modernizing pet food purchasing solutions, processes

Supply Tigers Inc

Pet food companies and industry suppliers to streamline their indirect spend optimization. Brand Insights from Supply Tigers Inc.

Modernizing pet food purchasing solutions, processes

Pet Food Market

The growing importance of the brand-retailer relationship

Learn about the current state of the brand-retailer relationship in pet food, as well as how it’s evolving and how to make the most of it.

Business Partnership. business man investor handshake with effect global network link connection and graph chart of stock market graphic diagram, digital technology, internet and partnership concept

3 values tell more about US pet owners than demographics

Pet food marketers can appeal to consumers’ values and may achieve more success than conventional targeting of economic, ethnic or age groups.

Pet Food Packaging

Pet food packaging blends brand stories, consumer trends

Learn about the latest pet food packaging updates and the reasoning behind the revamps.

White paper plane is flying to the right on orange colored background where a group of orange colored paper planes are flying straight up.

Pet food labeling — Who has the ear of the consumer?

Learn about the complications in pet food labeling and how marketing and regulatory may find themselves at odds when trying to communicate with consumers.

Pet Food Ingredient Mix

DNA analysis finds undeclared grains, animals in dog food

In most cases, the undeclared species contradicted the dog foods’ marketing and labeling, including grain-free claims.

The poultry breeding industry is highly innovative, and poultry genetics companies utilize a wealth of smart technologies. | Courtesy Aviagen

Pet Food Market

PetPlate launches metaverse site promoting dog food, supplements

The virtual dog park game involves finding PetPlate products to give to computer-generated dogs in order to win prizes.

Metaverse Dog Park

9 novel proteins in dog, cat food purchased in 2022

Some novel proteins in dog and cat food were purchased more frequently than others in 2022.

(Hamsterman , BigStock.com)

Pet Food Market

13 most purchased cat, dog food attributes in 2022

Some of the most purchased pet food attributes related to environmental concerns and ingredient quality.

Pet Food Regulations

Truth, clarity needed in pet food labeling

Learn about the top challenges in pet food labeling, including the ever-present caution against taking marketing language too far into misinformation territory.

Couple Shopping in Pet Store with a Shih tzu

Pet Food Market

Canidae, Natural Balance merge for production synergies

Bringing the two companies together will allow Canidae’s factory to produce for both brands. The arrangement will help improve fill rates for both companies.

(Kovbasniuk | BigStock.com)

Pet Food Market

New pet foods Q1 2023: Treats, supplements, functional

The first three months of 2023 have seen few new dog, cat or other pet foods, in the sense of nutritionally balanced diets, but companies did release various supplements and treats.

(Photo by Andrea Gantz)

Page 2 of 12