Pet Food Marketing and Branding: Page 2

Purina opens veterinary student wellness center at Utah State

Purina Pro Plan Veterinary has funded a new wellness center at Utah State University’s College of Veterinary Medicine to support the mental health of veterinary students.

Modern veterinary clinic waiting room with Purina Pro Plan Veterinary signage and contemporary furniture

Market Trends and Reports

Ollie survey: Dog owners splurge on holiday meals

Nearly all respondents to the company's survey said they give their dog something special to eat during the holidays that it would not get on a normal day, and 95% said they buy their dog a holiday gift.

Dalmatian dog posed above gourmet pet food plated on blue surface with utensils and fresh ingredients

Pet food marketers’ guide to blame-free obesity communication

Respectful communication does not require avoiding the word obesity. The guide favors precise descriptions over euphemisms that can minimize a health concern.

Veterinarian discussing pet nutrition with owner and pets in clinic, with no-pizza dietary sign visible

AI only seems smarter than us. Pet food professionals still know best

AI is a powerful tool for analyzing information and exploring possibilities, but pet food companies should not mistake convincing answers for human judgment, expertise and accountability.

Surreal sci-fi collage featuring a glowing dog and cat with pet food bowl, surrounded by futuristic technology, religious figures, and cosmic imagery

Mr Purrs wins 2026 wet cat food innovation award

The Rhodes Pet Science brand's Paté Feasts line was named the 2026 Cat Food Wet Product of the Year as the brand expands into Walmart stores nationwide.

55 dog divas, canine co-stars and hero hounds in film history

The dozens of dogs in this list include heroes, athletes, detectives, monsters, emotional support systems and agents of household destruction.

Multiple dogs on an Oscar-style stage with 'Good Dogs' banner and trophy in a theatrical awards ceremony setting

Friskies college football campaign to feed shelter cats

Friskies has signed six cat mascots from five universities and will donate up to 500,000 meals to shelter cats based on their teams' scoring this football season.

Market Trends and Reports

Mars adoption study finds uncertainty deters pet adopters

A Mars survey of more than 26,000 people in 14 countries found health, behavior and compatibility concerns hold back prospective adopters, prompting the company to launch an online Adoption Hub and expand its 2026 Global Adoption Weekend.

Brown and white dog lying on white bedding while person in yellow shirt pets its head in a bedroom with green walls

Pet Food Marketing and Branding

Blue Buffalo AI tool helps customers compare dog foods

The tool uses Google's Gemini model to match a photographed dog food bag with a Blue Buffalo Life Protection Formula recipe.

Brown and white puppy eating from striped bowl next to Blue Buffalo Life Protection Formula puppy food bag with woman sitting nearby

Trending: Pet Food Podcast

Episode 117: What are the benefits of staying in your lane as a brand strategy?

Vital Essentials' Amanda Welsh joins the podcast to talk about brands that stay true to their identity, rather than chasing every trend, to build the consumer trust needed to win at the point of sale.

Purina honors Paige DeSorbo with Variety Courage Award

The award recognized DeSorbo for speaking publicly about surviving an abusive relationship and highlighted Purina's Purple Leash Project, which helps domestic violence shelters accommodate survivors' pets.

Five women in elegant attire pose together at Variety Power of Women event

Pet Food Marketing and Branding

Nylabone taps Ashley Tisdale for real-meat chew toy launch

Central Garden & Pet's Nylabone brand released chew toys made with chicken, bison, venison, bacon and beef, including softer versions for teething puppies, and named actress Ashley Tisdale as a partner for the launch.

Woman smiling while holding a small white dog on a couch surrounded by orange pet toys and chew products

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