Pet Food Marketing and Branding: Page 2

Pet Food Marketing and Branding

Report: Content breadth drives fresh, raw cat food search visibility

Bubblegum Search analyzed 20 U.S. brands to identify leaders in online visibility and AI-driven search performance.

White Kitten On Cat Tree Daga Roszkowska Pixabay

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Something to Chew on

How health and wellness are transforming premium pet food

In pet food, health has become a cornerstone of premiumization as more pet owners seek products for their pets with functional and health-related claims.

Ai Generated Mr Washingt0n Pixabay

Market Trends and Reports

Digitally-native pet brands expand into physical retail channels

Cascadia Capital report highlights omnichannel strategies as DTC-first companies pursue scale through brick-and-mortar partnerships.

The retail channel is now essential for digitally-native brands seeking growth scale.

Business Strategy

Younger pet owners reshape purchasing through social platforms

Cascadia Capital's latest report notes Millennials and Gen Z are driving growth through integrated social commerce channels like TikTok Shop and Instagram.

The younger generation uses social media to drive product discovery and purchasing through platforms like TikTok and Instagram.

Pet Food Marketing and Branding

Fresh pet food claims about additives, processing and human-grade may lack evidence

As fresh pet food increases its market share, its marketing claims may be eroding trust in conventional formats.

Dog Looking Curiously At Pet Food In The Frozen Food Section Of A Grocery Store

Purina awards $120K to study human-animal bond research

Nestle Purina PetCare

Nestlé Purina PetCare funds studies on survivor healing, remote therapy and feline separation behaviors.

Purina has awarded research grants to three scientific teams from the U.S. and Hungary as part of its biennial Purina Sponsorship for Human-Animal Bond Studies program.

Scoochie Pet lowers MOQs for private-label dog, cat food

New program enables smaller retailers to launch store-brand products with reduced inventory risk and flexible warehousing options.

Zignature launches Essence and Inception dog food lines

Pets Global consolidates brands and debuts 12 new recipes under the Zignature umbrella.

1 Introducing Zig Ess Zig Inc Lead Image

Business Strategy

Functional pet food trends require science, consumer education

As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.

A combination of scientific education and marketing will be necessary for the functional pet ingredient trend to succeed.

Pet Food Market

Pet brands strengthen communities through charitable initiatives

From digital food pantries to infrastructure investments, these companies demonstrate how philanthropy creates meaningful impact for animals and people.

Pet food companies are increasingly partnering with animal welfare organizations to support rescue operations and strengthen community connections.

Pet Food Marketing and Branding

Royal Canin drafts MVP team for AKC dog show anniversary

Royal Canin U.S.

The Mars brand partnered with three professional athletes and their dogs to promote the 25th anniversary of the American Kennel Club national championship.

Royal Canin Drafts Mvp Team

Vital Essentials launches 3-pound pet food bags

The freeze-dried formats aim to reduce feeding costs for multi-dog households and large breed owners.

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