Pet Food Marketing and Branding: Page 2

Pet food companies step up as animal surrender rates spike

One industry leader explores innovative partnership models to support overwhelmed shelters as traditional funding sources decline amid economic pressures.

With today's economic pressures, many shelters report being overwhelmed by demand for their pet food pantry programs, while simultaneously seeing an increase in pet surrenders.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Royal Canin endows clinical nutrition chair at Texas A&M vet college

Royal Canin USA Inc.

Company contributes $500,000 to support veterinary nutrition education and research.

According to the company, this strategic investment will fund the Royal Canin Small Animal Clinical Nutrition Endowed Chair position in perpetuity.

Treats, cat food are most profitable in European pet food market

Although both dog and cat treats had higher price-to-volume ratios than foods, pets cannot live on treats alone.

Cubist Image Of A Cat Made Up Of Various Graphs And Charts

Pet Food Marketing and Branding

Zesty Paws selects Pekingese as first chief taste officer

Zsa Zsa, a dog from Kentucky, will represent the pet supplement brand in upcoming campaigns.

Zsa Zsa will serve as Zesty Paw’s ambassador while sniffing, sampling and tail-wagging her way through the latest in product developments.

Dehydrated natural dog food supported immune system, digestibility

Dehydrated pet foods help bridge the gap between the fresh pet food trend and the convenience of dry kibble. Dehydrated pet food may also offer health benefits.

Chat Gpt Image Jun 17, 2025, 09 01 38 Am

The Farmer’s Dog funds veterinary nutrition residency

Program aims to expand clinical nutrition training and research in pet food industry

The Farmer's Dog sponsorship is designed to fully fund the training of a select resident in clinical nutrition, preparing them for board certification through the ACVIM (Nutrition).

Ultimate Pet Nutrition expands retail presence with Pet Supplies Plus launch

Ultimate Pet Nutrition

The veterinarian-founded brand debuts Nutra Complete freeze-dried dog food and Nutra Thrive supplement across 650 locations nationwide.

Pet Food Marketing and Branding

Mars expands Better Cities for Pets program

New efforts with C40 Cities and Tripadvisor aim to create more pet-friendly, climate-resilient urban areas in cities including London, São Paulo, Los Angeles and Bangkok.

Together with C40 Cities, the BETTER CITIES FOR PETS program has the ambition to drive a global movement toward pet-friendly, climate-resilient cities designed for future generations.

Market Trends and Reports

Private label making gains in pet food

As consumers finally hit their breaking points with costs of goods, private label is gaining ground in the CPG space — including the pet food segment.

Dog High Five With Human

Kormotech-backed film spotlights pets affected by Ukraine war

Kormotech and its Save Pets of Ukraine initiative support Animals in War, a film anthology debuting at Tribeca Festival that explores the often-overlooked impact of war on animals.

A co-production between Ukrainian and German filmmakers, Animals in War features seven short films depicting the effects of war on companion and wild animals.

Pet Food Marketing and Branding

Nom Nom promotes sensory enrichment in new dog mealtime campaign

Nom Nom’s new initiative highlights the importance of mealtime enrichment for dogs, pairing educational content with a limited-time product bundle on Chewy.

Nom Nom launches ‘Enrichment Magic’ campaign with Kristin Chenoweth.

Pet Food Marketing and Branding

Case study spotlights Natoo’s sustainability-driven pet food strategy

A new Pet Sustainability Coalition case study highlights how Natoo’s $500,000 investment in jaguar conservation supports a sustainability-focused pet food business model.

Natoo’s sustainability efforts are documented in PSC’s new case study, How Natoo Made Sustainability Wildly Authentic.

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