Pets Global Inc. has launched Zignature Essence and Zignature Inception, two rebranded dog food lines that bring the company's former Essence Pet Foods and Inception products under the Zignature name.
The company introduced 12 new recipes — three dry and three wet formulas for each line — now available to independent retailers and distributors in the U.S. and Canada, with broader consumer availability expected through January.
"Dog parents are reading labels and balancing two priorities: clean ingredients and real-world affordability," said Aina Kanahele, director of business development at Pets Global. "Zignature Essence and Zignature Inception were updated with that in mind — elevating our high-protein, limited-ingredient philosophy, while making quality, wholesome nutrition more accessible to more dogs."
Zignature Essence
Zignature Essence, formerly Essence Pet Foods, features three limited ingredient dry food recipes: Ocean, Landfowl and Ranch. The formulas contain 95% of each recipe in the first seven ingredients (two meats or fish, two meat or fish meals, pumpkin, quinoa and a fat or oil), with up to 91% of the recipe from animal protein ingredients plus added vitamins, minerals and taurine. The recipes are formulated without legumes, potatoes, corn, wheat, soy, byproducts and artificial colors, flavors or preservatives.
The matching Essence wet food cans feature pâté formulas made with real meat as the first ingredient and up to 96% of protein from animal sources, fortified with taurine, L-carnitine, vitamins and minerals.
Zignature Inception
Zignature Inception, the reformulated former Inception line, offers three dry food recipes — Pork Meal, Chicken Meal and Fish Meal — with meal as the first ingredient. The formulas include wholesome grains such as oats, barley and milo, and are fortified with taurine and salmon oil. The recipes exclude legumes, potatoes, corn, wheat, soy, byproducts and artificial colors, flavors or preservatives.
The Inception wet food cans feature real meat as the first ingredient in a pâté texture, combining animal protein with select grains.
"Our goal is always to make life easier for both the retailer and the pet parent," Kanahele said. "With Zignature Essence and Zignature Inception, we're simplifying our brand story while expanding the options we provide — so more dogs can get the nutrition they need, and retailers can feel confident recommending a solution for every customer who walks through the door."
According to Petfood Industry's Top Pet Food Companies, Pets Global Inc. is a premium, independent pet wellness company founded in 2010, known for creating high-quality dog and cat foods and treats under brands like Zignature, Fussie Cat, Inception, and Essence, focusing on "Physiologically Tuned" limited-ingredient, meat-first recipes to address sensitivities and promote health. Based in Valencia, California, U.S., they emphasize science-backed nutrition, working with nutritionists and food scientists to provide simple, value-driven, holistic pet food options.
