Pet Food Marketing and Branding: Page 3

Pet Food Marketing and Branding

Inaba, Petco launch Journey to Japan sweepstakes

One winner and a guest will receive a seven-day trip to Tokyo, including a visit to a cat café tied to Inaba's Japanese roots.

Boss Dog Brand donates 8,000 meals to pets

Company donated more than 1,000 bags of dog food and 7,000 cups of frozen yogurt to Whatcom Humane Society's Dog Days of Summer event.

Community event showing people receiving livestock and supplies from a mobile distribution trailer

Saint Rocco's Treats partners with PAWS Chicago

Saint Rocco's Treats will donate 1,000 pounds of handcrafted treats over 12 months to support training, enrichment and medical care for dogs awaiting adoption at PAWS Chicago.

Veterinarian in maroon scrubs examines a brown dog wearing a black jacket in a clinical examination room.

Mighty Paw commits $50,000 to Nepal flood relief

Pet chew brand will donate 50% of September sales from its Nepal-made yak cheese products to disaster relief efforts following deadly flooding along the Nepal-Tibet border.

Pet Food Marketing and Branding

Smalls launches largest brand campaign for cat category

The "Is Cat" campaign marks Smalls' largest marketing investment to date as the company expands retail distribution and consumer awareness in the feline category.

Pet Food Marketing and Branding

Cesar brand launches limited-edition Pink Pack wet food

The pet food maker has partnered with "Mean Girls" actress Lacey Chabert on a social media campaign and limited-edition packaging tied to the pop culture film.

Woman holding white dog wearing Cesar branded shirt with pet food products on pink background

27 cat stars, 3 cat food plot points in 130 years of cinema

Throughout the decades, sometimes the cat saves the day, while other times it causes the problem. In some films, the feline serves as an evil mastermind’s minion. In others, the cat is a valiant hero’s sidekick.

Tabby cat watching a paused video of a fluffy white Persian cat on TV, with remote control and coffee mug nearby.

Pet Food Company Profiles

Jinx: democratizing the humanization of pet food

This premium brand wants accessibility for all pet owners when it comes to quality nutrition for their animals.

Flat-lay food styling with croissants, blueberries, granola bowl, and branded condiments on green background

Product Launches

Fancy Feast, DeSorbo launch limited-edition cat food line

The collection, curated by television personality Paige DeSorbo and her cat, Daphne, features three existing Fancy Feast recipes and is sold exclusively on Amazon.

Woman in pink outfit sitting with white cat on cream sofa, pet food products on wooden tray

Pet Food Marketing and Branding

Girl Scouts unveils first dog cookie via BARK

Patch Pals, developed with BARK, will be sold exclusively online for shipping during the 2027 Girl Scout Cookie season.

Woman smiling while holding small dog with pet treats displayed on floor in living room

Pet Food Marketing and Branding

The Farmer's Dog named NFL's first pet food partner

The multiyear partnership launches with a campaign featuring New York Giants running back Cam Skattebo and his senior rescue dog, Duke.

NFL football with bowls of ground meat and Dukan's diet food package displayed on artificial grass

Petsense by Tractor Supply adds same-day Instacart delivery

Petsense by Tractor Supply has named Instacart its exclusive same-day delivery partner, giving customers access to the retailer's pet food and supplies in as fast as an hour.

Brown and white dog eating kibble from a bowl on purple mat with water bowl and toys nearby

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