Pet Food Marketing and Branding: Page 4

Supplements Supplier Brief
PetDomain rebrands from ThorneVet, launches pet supplements
Family-owned company has rebranded from ThorneVet and launched a veterinarian-formulated supplement line with 38 products.
Industry Voices
Clinical proof turns postbiotics into brand loyalty
Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.
Illustrated cat with cauldron emitting glowing digital icons, growth chart, and upward trend arrow representing business success and innovation
Market Trends and Reports
Survey: 55% of pet owners ask AI for nutrition advice
A new survey finds nearly 60% have changed pet care based on AI recommendations, but veterinarians remain their most trusted source for health and nutrition advice.
Woman with burgundy beanie holding small dog on public transit with other passengers visible
Pet Food Marketing and Branding
Pet food brands can balance AI personalization with consumer trust
The best AI marketing personalization should feel like, ‘They understand my pet,’ not ‘How do they know that?’, one expert said.
Diverse team collaborates in modern office with AI robot assistant, reviewing pet food product designs on wall display
Business Strategy
Wet pet food costs up to 122% more per pound than dry
Wet dog food cost nearly twice as much per pound as dry dog food, while wet cat food cost more than twice as much as dry cat food.
Colorful pet portrait shop interior with framed dog and cat paintings displayed on blue shelves against yellow walls
Pet Food News
The Farmer's Dog, tennis pro partner for rescue dogs
The multiyear partnership with Jess Pegula will support A Lending Paw Foundation's work training rescue dogs to become service animals.
Woman smiling with two dogs in kitchen next to The Farmer's Dog pet food box and bowl
Product Launches
Canidae launches Heartland line with Walker Hayes anthem
Canidae partnered with country music artist Walker Hayes to release a new anthem and dog food line tied to a donation partnership with the American Red Cross.
Man playing with two cream-colored dogs in a bright, modern kitchen with white cabinetry and wooden flooring
Pet Food Marketing and Branding
Jinx debuts Chris Evans dog food campaign
Pet wellness brand's National Dog Day commercial features actor Chris Evans and his rescue dog, Dodger.
Man holding pet food bag in modern kitchen with warm lighting and wooden shelves
Pet Food News
Purina's Petfinder marks 30 years with meal drive
Digital actions on Petfinder.com will fund up to 6 million meals for shelter pets and two rescue flights relocating more than 100 animals to adoption-ready communities.
Pet Food Marketing and Branding
IAMS launches virtual dog marathon
The monthlong challenge invites participants to log 26.2 miles with their dogs on Strava in September, ahead of major fall marathons.
Two runners jogging with dogs on a paved path surrounded by green fields
Pet Food Marketing and Branding
Royal Canin, VCA tap Anunoby for cat health
Basketball player OG Anunoby is partnering with Royal Canin U.S. and VCA Animal Hospitals to promote preventive veterinary care for cats ahead of National Take Your Cat to the Vet Day.
Man with two cats posing with Royal Canin pet food bags for cat nutrition products
Industry Voices
Pet supplement shoppers span multiple retail channels
Research shows pet supplement shoppers span retail, e-commerce, vet clinics and DTC channel rather than sticking to a single channel.
Pet wellness e-commerce platform showing product bottles, digital shopping interface, and dog care services ecosystem
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