Pet Food Marketing and Branding: Page 4

Pet Obesity
IAMS partners with Garfield on overweight cat awareness campaign
Mars Petcare
The brand promotes its new healthy weight cat food through Mall of America installation and online content series.
The IAMS brand has launched a national campaign, partnering with Garfield, to raise awareness for the critical issue of overweight cats in the U.S.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
Pet Food Marketing and Branding
Wellness Pet offers elevated shared dining experience this season
Wellness Pet Company
Company teams up with Hayley Erbert Hough for Wellness Supper Club campaign.
With over 100 wet cat food varieties, Wellness Pet and Hayley Erbert Hough are showing cat parents how to elevate the shared dining experience.
Pet Food Marketing and Branding
Kormotech's Optimeal Holistic commercial wins Red Dot Award
Kormotech
Ukrainian pet food brand's advertisement recognized for design and creativity.
Optimeal Holistc Commercial 2
Pet Food News
Omni Pet hires canine behaviorist Nico Joiner
Omni Pet
The UK-based pet health brand will offer free behavior consultations to dog owners.
Omni has reported a 600% sales increase for its stress and anxiety soft chews.
Pet Food Marketing and Branding
NaturVet to be featured on CBS Lucky Dog: Reunions
NaturVet
The pet supplement manufacturer will appear in branded segments across multiple episodes highlighting daily pet wellness products.
Natur Vet Mulltivitamins
Pet Food Marketing and Branding
VICTOR donates $25K to veteran PTSD service dog nonprofits
Victor Super Premium Pet Food
The pet food manufacturer contributes to two organizations that pair veterans with trained service dogs for post-traumatic stress support.
Pet Food Marketing and Branding
Oh Norman! partners with Amanda Foundation to support dog adoptions
Oh Norman!
Kaley Cuoco's pet wellness brand provided grooming services, covered adoption fees and donated products to help shelter dogs find homes.
Kaley Cuoco and Oh Norman! partnered with The Amanda Foundation to rally support for rescues and help dogs find their forever homes.
Pet Food Marketing and Branding
Blue Buffalo launches football campaign with Olivia Culpo
Blue Buffalo Co.
The pet food brand partners with the actress and select WAGs to promote game day-inspired Nudges treats for dogs.
Blue Buffalo said its Nudges treats are made with real steak and chicken and crafted to look and taste just like the popular snacks humans love.
Trending: Pet Food Podcast
EPISODE 98: What is a brand compass and why is it important for pet food companies?
Hunter Ellis, brand experience strategist at Trone, explains how this internal strategic document helps pet food companies align their values, maintain consistency and make better decisions across all departments.
Sound Cloud Cover Art 800x800 Hunter Ellis
Business Strategy
How to shape your mindset for career success — at any stage
Learn when to listen to your internal voice and when to bring in reinforcements to keep moving forward in your career.
Oct Confidence
Ingredient Issues
Sensitive, clean and limited ingredient diets
Pet owners are looking toward nutrition for answers to their pets’ wellness, but the language presented in pet food marketing can get in the way.
Cut Raw Beef Scoob Switzerland Pixabay
Pet Food News
Chewy Claus to donate up to 16 million meals to shelter pets
The pet product retailer will donate meals and $10 million to shelter animals through its annual holiday program.
The 2025 Chewy Claus season opens with a story that captures the spirit of giving: Dray, the canine companion of Brooke Eby, a Maryland woman living with ALS, wished for one simple joy — to walk beside his mom again.
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