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Pet Food Marketing and Branding
Product Launches
AI marketing platform for pet brands to launch at SuperZoo
Tiny Bully Agency and Silverside AI have introduced PET AI, an AI marketing and commerce platform designed for pet brands, set to debut at SuperZoo 2026.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Pet Food Marketing and Branding
Pooch & Mutt expands, rebrands Purr & Meow cat range
The company is extending its "all breeds & needs" promise to cats with new recipes, formats and life-stage options.
Pet Food Marketing and Branding
Stella & Chewy's hosts inaugural MVP dog event
Frozen and freeze-dried raw pet food brand marked its first major West Coast activation with a baseball-themed watch party for dogs and their owners in Santa Monica, California.
Pet Food Marketing and Branding
6 pet owner personas help segment dog and cat food, treat marketing
Market researchers identified six distinct consumer profiles, each with different purchase motivations, communication preferences and expectations for pet food brands.
News Hound
Beyond the sombrero: Pet food formulations can reflect regional cultures without stereotypes
Manufacturers that understand regional traditions, shopping habits and consumer identities will be better positioned to earn trust than those relying on superficial cultural references.
Latin America/Carribean
E-commerce shapes Mexico's pet food industry despite small market share
Combining strong retail partnerships, AI-optimized digital content and locally relevant innovation may help build consumer trust in an increasingly competitive Mexican pet food market.
Business Strategy
Mexico warms to wet pet food, prioritizing premiumization
Wet food was once viewed primarily as an inexpensive canned product with limited appeal.
Market Trends and Reports
Versatility, adaptability needed in cat food space
Cat owners are on the scene and they want it all, from formulation variety to omnichannel purchasing options.
Pet Food Marketing and Branding
When Halo made animal rescue a David vs. Goliath strategy
How this emerging pet food company grew the brand on a rising consumer passion.
Pet Food News
Mars Impact Fund donates $1M for Venezuela relief
The grant will help provide more than 200,000 meals for earthquake-affected families, as Mars also donates pet food and supports canine search-and-rescue efforts across Venezuela.
Pet Food Marketing and Branding
RAWZ releases best practices resource for retailers
The company's new toolkit offers pet specialty retailers strategies for customer service, merchandising and community engagement.
Pet Food Marketing and Branding
Purina launches search for Chief Snuggle Officers
Company is accepting applications for a puppy and a kitten to serve as paid brand ambassadors, with a $10,000 donation also going to a shelter in each winner's city.
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