Pet Food Marketing and Branding: Page 4

Pet Food News
Blue Buffalo launches fresh pet food category in US
Blue Buffalo Co.
General Mills brand launches its refrigerated dog food in scoop-and-serve tubs and sliceable rolls.
Blue Buffalo's Love Made Fresh will be available at Walmart, Target, Kroger, Meijer and many local grocery stores.
Pet Food Marketing and Branding
Nulo adds winter athletes to Fuel Incredible campaign
Nulo Inc.
The pet food brand partners with seven Olympic and Paralympic competitors and their pets for the campaign's next phase.
Madison Chock and Evan Bates, Olympic gold medalists and three-time world champion ice dancers, and their toy poodles, Stella and Henry, have joined Nulo's Fuel Incredible campaign.
Pet Food Market
Grupo Sesajal launches NUBAC, relaunches pet food portfolio
Grupo Sesajal unveils corporate umbrella brand to unify its dog and cat food offerings and move toward higher-value segments.
Smiling Dog Tourque Pixabay
Pet Food News
PetAg partners with Shelters United for animal welfare support
PetAg Inc.
Company will offer exclusive discounts on milk replacers and nutritional supplements to member organizations.
Pet Ag Logo New
Pet Food Marketing and Branding
Mars spotlights American-made brands, investments
Mars Petcare
Company, which produces PEDIGREE and Royal Canin pet food brands, launches a new marketing campaign to highlight how it has been investing in the U.S. for over a century.
Mars Is Closer Than You Think Campaign
News Hound
Petfood Industry Word Extruder: challenge your pet food knowledge
Provided pointers, pensative players puzzle out pet food parlance.
Color Pencil Drawing Of A Cat Sitting On A Scrabble Word Game Board
Pet Food Marketing and Branding
Private label pet food growth beating out name brands
As store brands become more mainstream and consumer perception and cost consciousness collide, the private label space is seeing growth that outpaces that of name brands.
Private label pet food is seeing growth that is outpacing name brands.
Pet Food Marketing and Branding
Blue Buffalo taps Olivia Culpo for football-themed treats campaign
Blue Buffalo Co.
The brand partnered with select football wives and girlfriends to promote its Nudges line during the football season.
The new campaign spotlights Blue Buffalo Nudges treats that are made with real steak and chicken, and crafted to look and taste just like the popular snacks humans love.
Pet Food Marketing and Branding
Wellness Pet Company unveils rebrand and national campaign
Wellness Pet Company
U.S.-based manufacturer launched new brand identity centered on shared wellbeing between pets and pet parents.
Wellness Pet Company launched a new brand identity and national advertising campaign in September 2025.
Pet Food Marketing and Branding
Purina Cat Chow launches therapy cat initiative for students
Brand partners with Pet Partners to bring mobile wellness sessions to New York City college campuses for World Mental Health Day.
Research shows 10-minutes petting a therapy cat, like Pumpkin pictured here, can lower stress levels.
Market Trends and Reports
Report: Brands, retailers face operational challenges in 2026
The 2026 Commerce Readiness Index surveyed 200 U.S. and U.K. retail and brand executives about upcoming macroeconomic pressures.
Sad Dog Pexels Pixabay com
Adventures in Pet Food
What makes a pet food or treat premium today?
The definition of “premium” pet food products is evolving for people and companies in the industry as well as, most importantly, in the eyes of the consumer.
Dall·e 2025 01 13 12 13 57 A Detailed Oil Painting Of A Dog Sitting Atop A Large Pile Of Money, With Various Denominations Of Bills And Coins Scattered Around The Dog Is A Rega
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