Omni Pet hires canine behaviorist Nico Joiner

The UK-based pet health brand will offer free behavior consultations to dog owners.

Omni has reported a 600% sales increase for its stress and anxiety soft chews.
Omni has reported a 600% sales increase for its stress and anxiety soft chews.
Omni Pet

Omni Pet has appointed Nico Joiner as its canine behaviorist to lead a free consultation service for dog owners. Joiner brings nearly two decades of experience in canine behavior to the role.

Nico JoinerNico JoinerOmni PetJoiner studied Animal Welfare, Behaviour and Rehabilitation at the University of Bristol. Prior to joining Omni, he spent 18 years with the UK's largest dog rehoming charity, developing welfare initiatives, mentoring teams nationwide and delivering international workshops in Singapore, France, Portugal, Malta, Lithuania, Croatia and Cyprus.

The company said the appointment coincides with a reported 600% sales increase for Omni's stress and anxiety soft chews. Joiner will provide one-to-one guidance for owners addressing separation anxiety, noise reactivity, travel stress and fireworks-related fears.

"Omni are genuinely committed to supporting our dogs overall wellbeing and I feel that's a complete package now I'm joining the team," Joiner said. "Combining evidence-based behaviour support along with practical, easily applicable training tools, I'm confident in being able to make a positive impact to the day to day lives of dog's and their champions. The key for me is developing a partnership with an owner and focussing on the wellbeing of both dog and owner to come to a solution together."

According to Petfood Industry's Supplier Database, Omni Pet, which received backing from Dragon's Den, produces allergy-friendly pet health products. The company combines veterinary-formulated calming supplements with behavioral support services.

Page 1 of 667
Next Page