Pet Food News

Pet Food Marketing and Branding

Friskies convention shop turns pet cats into collectibles

The convention-exclusive shop lets attendees turn photos of their cats into custom trading cards and collectibles.

Badlands Ranch donates 650,000 pounds of dog food during SuperZoo

The air-dried dog food brand partnered with SuperZoo's official charity partners to feed rescue dogs across Southern Nevada.

Market Trends and Reports

SuperZoo 2026: Words most heard at this year's show

A few observations from the show floor at SuperZoo 2026, which took place Aug. 12-14 in Las Vegas.

Business Strategy

Infographic: Six pet food sector companies beating the S&P 500 so far in 2026

Six pet food-linked stocks outran the S&P 500, led by Darling Ingredients.

Chat Gpt Image Aug 19, 2026, 09 00 44 Am

Market Trends and Reports

Report: Animal welfare drives pet food choices

An industry report from The Humane League finds that animal welfare outweighs environmental concerns in pet owners' purchasing decisions, with companies including J.M. Smucker Co., Goodness Gracious and Evermore Pet Food citing progress on cage-free egg sourcing.

The report cited J.M. Smucker Co., Goodness Gracious and Evermore Pet Food for progress on cage-free egg sourcing, with J.M. Smucker Co. having sourced 100% cage-free eggs for its pet food products since 2022.

Mergers and Acquisitions

Ever After Foods acquires Fishway, expands protein platform

Ever After Foods buys aquatic cell line technology and scientific team from Fishway, with initial focus on cultivated protein ingredients for premium pet food.

Pet Food Regulations

AAFCO flags gaps in FDA's GRAS proposal

The feed control officials group plans to push for broader recognition of its ingredient-approval process as it prepares comments on the FDA's proposed rule.

Pet Food Marketing and Branding

Eukanuba brings dog combine event to Nationals Park

Eukanuba will host its Fuel Extraordinary Combine activation during the Washington Nationals' Pups in the Park event on Aug. 25.

Eukanuba invites fans to experience a dog-friendly activation built around performance, play and nutrition.

Pet Food Market

Pet prices reach record high, inflation eases in July

Petflation slowed slightly in July even as pet prices climbed to a record high, according to the latest monthly report from John Gibbons, Pet Business Professor.

Pet prices rose 0.3% in July compared with June, pushing Petflation to a record high even as the year-over-year rate slowed to 3.0%, according to Pet Business Professor.

Product Launches

JustFoodForDogs launches digestive care diet, updates metabolic formula

The company added a prescription diet for dogs with gastrointestinal conditions and revised its Metabolic + Weight Control recipe with a single protein source.

Just Foodfor Dogs Digestive Care

Pet Fair Asia 2026 exhibitor list now online

The exhibitor list for the Aug. 19-23 Shanghai show is now available, with VIV Select China co-located at the venue this year.

Global Commerce

How pet food producers can build supply chain resilience

As the Strait of Hormuz crisis drives up packaging and logistics costs, four principles can help manufacturers spot disruptions early and adapt fast.

Ulyana Fitsa said we cannot predict where or under what circumstances the next supply disruption will emerge, but we can build a system that allows us to adapt quickly when it does.

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