Dog and Cat Food Nutrition
Biotics research in pet evolving as needs grow
Pre-, pro- and postbiotics are all taking the stage as studies become more nuanced and pet owners ask for more for their animals’ health and wellness.
Biotics Sep26
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Market Trends and Reports
Survey: Pet wellness becoming a household habit
As the U.S. pet supplement market continues to grow, new data shows pet owners are extending their own preventive wellness habits to their pets.
According to a recent survey from Lillie&Lee, shared wellness is becoming a household mindset.
Pet Food Regulations
FDA to require GRAS notifications for animal food
The proposed rule would end decades of voluntary reporting, and industry groups, legal experts and law firms are already flagging gaps that could leave newer ingredient pathways exposed.
A proposed FDA rule would end voluntary GRAS reporting, requiring manufacturers to notify the agency of ingredient safety determinations for animal food.
Pet Supplements & Treats Digest
Microbiome's influence extends well beyond gut-brain axis
Here are 10 ways the canine microbiome may support skin, joint, oral and respiratory health, not just digestion and behavior.
Canine Microbiome Tim Wall Dall E
Pet Supplements & Treats Digest
Healthspan focus drives pet supplements growth, report finds
Cascadia Pet Industry Insights projects the U.S. dog supplement market to grow at a 10.7% compound annual rate through 2028 as owners prioritize longevity and functional formulations.
According to Cascadia, estimates suggest that dog life expectancy has doubled in the past four decades.
Research Notes
Royal Canin symposium urges earlier pet healthy aging conversations
New research shows nearly half of pet owners avoid thinking about pet aging until health issues arise, even as pandemic-era pets reach midlife.
Royal Canin's symposium, themed 'Entering the age of tomorrow,' drew more than 700 participants in Montpellier, France.
Pet Supplements & Treats Digest
Cat supplement market poised for growth as ownership trends shift
Shannon Landry of Packaged Facts Pet presented consumer insights at the NASC Annual Conference outlining why the cat market deserves more attention from supplement makers.
Packaged Facts projects cat product sales will grow faster than dog product sales across most categories over the next five years.
Pet Supplements & Treats Digest
4 pet supplement consumer segments to watch
A new analysis from Nextin Research maps the pet supplement market into four behaviorally defined segments, offering brands a roadmap for targeting prospects and retaining current buyers.
The four consumer segments — Wellness Disengaged, Interested Inactives, Adjacent Wellness Shoppers and Pet Supplement Adopters — each carry distinct implications for how brands should allocate marketing and product development resources.
Market Trends and Reports
Report: Pet food nutraceuticals market to reach $16.5B by 2033
Growth Market Reports forecasts the segment will expand at a 7.2% CAGR over the next decade, driven by pet humanization and preventive healthcare trends.
Growth Market Reports Nutraceuticals Market 5 27 2026
Pet Food Additives/Supplements
Emerging ingredients show promise for canine periodontal health
Two Tech Talk Stage presentations at Petfood Forum 2026 highlighted an enzyme-probiotic blend and oral probiotic solutions targeting oral health in dogs.
Dog Smiling Angel1238812 Pixabay
Pet Supplements & Treats Digest
Wellness trends driving innovation in pet supplement formulation
From biotics to adaptogens, pet supplement brands are embracing new ingredients and delivery formats to meet rising consumer demand for targeted animal wellness.
When it comes to pet supplements, mental and emotional well-being considerations are emerging as a formulation priority.
Pet Supplements & Treats Digest
Quality systems in pet supplement manufacturing demand culture first
One pet supplement manufacturer explains how ingredient sourcing, traceability and a company-wide commitment to quality define responsible production.
Chat Gpt Image May 7, 2026, 02 40 51 Pm (1) (1)
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