Pet Supplements & Treats Digest
Roundtable: What are vets telling clients about pet supplements?
We asked four veterinarians how supplement conversations start, where pet owners get their information and which quality indicators the vets weigh before recommending a product.
Healthcare provider in blue scrubs discussing medication with patient holding smartphone, accompanied by golden retriever
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Pet Food Ingredients
Aloe vera, wormwood, turmeric blend may alter dog gut bacteria
Researchers found differences in specific bacterial populations associated with intestinal health after 30 days of botanical supplementation.
Copper pet bowl with paw print emblem filled with fresh turmeric root, aloe vera, and dried herbs on rustic wooden surface
Market Trends and Reports
Report: Functional pet foods, supplements gain as owners scrutinize value
Packaged Facts’ latest pet health and wellness report found that owners remain committed to wellness spending despite financial pressure, creating opportunities for functional, need-specific and science-based pet foods and supplements.
Brown and white dog wearing a colorful striped knit sweater outdoors on fallen leaves
Pet Supplements & Treats Digest
Innovation drives new pet supplement offerings
New launches focus on cat-specific products, longevity and canine oral health.
Tabby cat with pet nutrition ingredients including salmon, blueberries, powder supplements, oil, and fresh herbs on white surface
Pet Supplements & Treats Digest
Top 10 trends shaping cat supplement product development
Experts say cat owners want supplements built around feline biology, palatability and cat-specific clinical evidence.
Black and white cat eating from a bowl in a bright kitchen while a person offers food
Dog and Cat Food Nutrition
Biotics research in pet evolving as needs grow
Pre-, pro- and postbiotics are all taking the stage as studies become more nuanced and pet owners ask for more for their animals’ health and wellness.
Colorful illustration of bacteria and microorganisms with curved rod shapes and spherical cells on dark blue background
Market Trends and Reports
Survey: Pet wellness becoming a household habit
As the U.S. pet supplement market continues to grow, new data shows pet owners are extending their own preventive wellness habits to their pets.
Couple walking with dog on autumn forest path covered in fallen leaves
Pet Food Regulations
FDA to require GRAS notifications for animal food
The proposed rule would end decades of voluntary reporting, and industry groups, legal experts and law firms are already flagging gaps that could leave newer ingredient pathways exposed.
Pet care compliance and quality assurance illustration with clipboard, magnifying glass, food bowl, and regulatory documentation.
Pet Supplements & Treats Digest
Microbiome's influence extends well beyond gut-brain axis
Here are 10 ways the canine microbiome may support skin, joint, oral and respiratory health, not just digestion and behavior.
Golden Labrador with anatomical diagrams showing skin, teeth, microbiome, joints, and lungs against vibrant blue and orange background
Pet Supplements & Treats Digest
Healthspan focus drives pet supplements growth, report finds
Cascadia Pet Industry Insights projects the U.S. dog supplement market to grow at a 10.7% compound annual rate through 2028 as owners prioritize longevity and functional formulations.
Beagle dog running on grass wearing a burgundy collar
Research Notes
Royal Canin symposium urges earlier pet healthy aging conversations
New research shows nearly half of pet owners avoid thinking about pet aging until health issues arise, even as pandemic-era pets reach midlife.
Corporate presentation event with Royal Canin branding, large screens displaying statistics, and audience silhouettes in red-lit venue
Pet Supplements & Treats Digest
Cat supplement market poised for growth as ownership trends shift
Shannon Landry of Packaged Facts Pet presented consumer insights at the NASC Annual Conference outlining why the cat market deserves more attention from supplement makers.
Man in yellow beanie holding gray cat outdoors in autumn garden setting
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