Pet Supplements & Treats Digest
Cat supplement market poised for growth as ownership trends shift
Shannon Landry of Packaged Facts Pet presented consumer insights at the NASC Annual Conference outlining why the cat market deserves more attention from supplement makers.
Packaged Facts projects cat product sales will grow faster than dog product sales across most categories over the next five years.
Pet Supplements & Treats Digest
4 pet supplement consumer segments to watch
A new analysis from Nextin Research maps the pet supplement market into four behaviorally defined segments, offering brands a roadmap for targeting prospects and retaining current buyers.
The four consumer segments — Wellness Disengaged, Interested Inactives, Adjacent Wellness Shoppers and Pet Supplement Adopters — each carry distinct implications for how brands should allocate marketing and product development resources.
Market Trends and Reports
Report: Pet food nutraceuticals market to reach $16.5B by 2033
Growth Market Reports forecasts the segment will expand at a 7.2% CAGR over the next decade, driven by pet humanization and preventive healthcare trends.
Growth Market Reports Nutraceuticals Market 5 27 2026
Pet Food Additives/Supplements
Emerging ingredients show promise for canine periodontal health
Two Tech Talk Stage presentations at Petfood Forum 2026 highlighted an enzyme-probiotic blend and oral probiotic solutions targeting oral health in dogs.
Dog Smiling Angel1238812 Pixabay
Pet Supplements & Treats Digest
Wellness trends driving innovation in pet supplement formulation
From biotics to adaptogens, pet supplement brands are embracing new ingredients and delivery formats to meet rising consumer demand for targeted animal wellness.
When it comes to pet supplements, mental and emotional well-being considerations are emerging as a formulation priority.
Pet Supplements & Treats Digest
Quality systems in pet supplement manufacturing demand culture first
One pet supplement manufacturer explains how ingredient sourcing, traceability and a company-wide commitment to quality define responsible production.
Chat Gpt Image May 7, 2026, 02 40 51 Pm (1) (1)
Pet Food Additives/Supplements
Purina Institute advances microbiome science for veterinary practice
The Purina Institute is translating emerging gut-brain axis and antimicrobial stewardship research into evidence-based insights for veterinary professionals.
According to the Purina Institute, emerging science highlights the essential role of gut-brain axis and antimicrobial stewardship in microbiome health.
Global Commerce
Vitamin, amino acid concentration creates supply chokepoint for pet food
As global competition for crucial nutrients intensifies among nations and industries, maintaining consistent access to essential ingredients may require strategic planning by pet food and supplement producers.
The Great Wall Of China Made From Vitamins And Pills
Pet Food Additives/Supplements
Turmeric plays dual role in pet foods, supplements
Turmeric and curcumin can work in pet foods and supplements in two distinct ways: as an antioxidant for shelf-stability in foods, and as a nutraceutical aimed at mobility, cognition or oral health.
Corgi Digging Up A Turmeric Plant
Pet Food Additives/Supplements
Mars targets pet oral health with nutrition science, AI tools
Mars Pet Nutrition's global R&D leader discusses formulation strategy, emerging ingredients and digital tools addressing widespread gum disease in pets.
Elisabetta Pierangelo, global vice president R&D, Mars Pet Nutrition, hands out PEDIGREE Dentastix Light to dogs at a Mars pet-friendly office.
Research Notes
Royal Canin symposium urges earlier pet healthy aging conversations
New research shows nearly half of pet owners avoid thinking about pet aging until health issues arise, even as pandemic-era pets reach midlife.
Royal Canin's symposium, themed 'Entering the age of tomorrow,' drew more than 700 participants in Montpellier, France.
Nutrition
10 takeaways: Nutrition strategies to support aging pets' health and longevity
Dr. John Menton of Kerry outlines science-backed ingredients targeting immunity, joints, oral health and skin in senior dogs and cats.
During a recent Ask the Petfood Pro, Menton discussed nutrition strategies to support aging pets' immunity, joints, oral and skin health.
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