Pet Supplements & Treats Digest
Quality systems in pet supplement manufacturing demand culture first
One pet supplement manufacturer explains how ingredient sourcing, traceability and a company-wide commitment to quality define responsible production.
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Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Pet Food Additives/Supplements
Purina Institute advances microbiome science for veterinary practice
The Purina Institute is translating emerging gut-brain axis and antimicrobial stewardship research into evidence-based insights for veterinary professionals.
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Global Commerce
Vitamin, amino acid concentration creates supply chokepoint for pet food
As global competition for crucial nutrients intensifies among nations and industries, maintaining consistent access to essential ingredients may require strategic planning by pet food and supplement producers.
Surreal illustration of colorful pills and capsules forming a pathway through Chinese Great Wall and pagoda architecture against mountainous landscape
Pet Food Additives/Supplements
Turmeric plays dual role in pet foods, supplements
Turmeric and curcumin can work in pet foods and supplements in two distinct ways: as an antioxidant for shelf-stability in foods, and as a nutraceutical aimed at mobility, cognition or oral health.
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Pet Food Additives/Supplements
Mars targets pet oral health with nutrition science, AI tools
Mars Pet Nutrition's global R&D leader discusses formulation strategy, emerging ingredients and digital tools addressing widespread gum disease in pets.
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Nutrition
10 takeaways: Nutrition strategies to support aging pets' health and longevity
Dr. John Menton of Kerry outlines science-backed ingredients targeting immunity, joints, oral health and skin in senior dogs and cats.
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Pet Supplements & Treats Digest
Pet supplement innovation driven by science, wellness trends
Trending ingredients, delivery formats and growing regulatory pressure shape how brands develop pet supplements.
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Pet Supplements & Treats Digest
Compliance as a competitive edge for pet supplement, treat companies
Companies that build proactive regulatory frameworks are scaling faster, earning retailer trust and outpacing competitors that treat compliance as an afterthought.
Hand drawing a box around the word 'Compliance' surrounded by related terms: Laws, Requirements, Rules, Policies, Standards, and Regulations.
Pet Food News
AlphaPet acquires German pet supplement brand Tierliebhaber
Acquisition is AlphaPet's sixth since 2020 and its second in the first quarter of this year.
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Adventures in Pet Food
Dog food and treats are popular topics on social media
Data show dog owners globally like to post, converse and learn about dog nutrition and food products online and on social media. Who’s doing the most talking?
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East Asia
Report: China pet food market grows 9%; supplements up 20%
Moojing Market Intelligence data show China's online pet food market reaching CN¥41.38 billion, with supplements outpacing all other segments.
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Pet Supplements & Treats Digest
Wellness, proactive care reshaping pet supplement use
Pet parents and veterinarians are moving beyond reactive treatment, driving demand for species-specific, proactive supplementation across gut health, immunity and stress.
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