Nutrition
10 takeaways: Nutrition strategies to support aging pets' health and longevity
Dr. John Menton of Kerry outlines science-backed ingredients targeting immunity, joints, oral health and skin in senior dogs and cats.
During a recent Ask the Petfood Pro, Menton discussed nutrition strategies to support aging pets' immunity, joints, oral and skin health.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Pet Supplements & Treats Digest
Pet supplement innovation driven by science, wellness trends
Trending ingredients, delivery formats and growing regulatory pressure shape how brands develop pet supplements.
When it comes to their pets' health, today's pet parents are more proactive than ever, and their wellness priorities look a lot like our own.
Pet Supplements & Treats Digest
Compliance as a competitive edge for pet supplement, treat companies
Companies that build proactive regulatory frameworks are scaling faster, earning retailer trust and outpacing competitors that treat compliance as an afterthought.
Regulatory readiness is becoming a real competitive advantage in pet supplements.
Pet Food News
AlphaPet acquires German pet supplement brand Tierliebhaber
Acquisition is AlphaPet's sixth since 2020 and its second in the first quarter of this year.
Merger Acquisition Maksim Labkouski Big Stock com
Adventures in Pet Food
Dog food and treats are popular topics on social media
Data show dog owners globally like to post, converse and learn about dog nutrition and food products online and on social media. Who’s doing the most talking?
Golden Lab With Owner On Laptop
East Asia
Report: China pet food market grows 9%; supplements up 20%
Moojing Market Intelligence data show China's online pet food market reaching CN¥41.38 billion, with supplements outpacing all other segments.
Cat Eating Treat Karlee J Photography Pixabay
Pet Supplements & Treats Digest
Wellness, proactive care reshaping pet supplement use
Pet parents and veterinarians are moving beyond reactive treatment, driving demand for species-specific, proactive supplementation across gut health, immunity and stress.
Woman Exercising With Corgi Tatomm Bigstock
Pet Supplements & Treats Digest
Pet supplement market poised for double-digit growth
Experts point to humanization trends, e-commerce dominance and emerging ingredients as key forces shaping the category heading into 2026 and beyond.
Bigstock Gray Domestic Cat Eats Supplement Lariskstefania
Pet Food News
PetPax wins Purina Pet Care Innovation Prize at Global Pet Expo
Startup's oral thin-film supplement line beat out four other finalists in the live pitch competition.
PetPax Co. was selected as the grand prize winner following the live pitch competition at Global Pet Expo.
Pet Food News
Boops Pets launches ashwagandha calming chews for dogs
A new NASC-audited canine supplement uses species-specific clinical data to support cortisol levels and stress relief.
Boops Pets Ashwagandha Calming Chews
Petfood Forum News
China dependence puts pet food vitamin supply at risk
During Petfood Forum 2026, Lara Moody with IFEEDER will report on a new assessment that reveals the extent of U.S. reliance on Chinese-sourced vitamins and amino acids — and what a disruption could mean for pet food manufacturers.
Supply Chain Disruption Sergeeva Leka Bigstock
Pet Food Additives/Supplements
Report: Pet supplement sales near $3B as growth moderates
The latest Packaged Facts report highlighted several areas of opportunity, including proactive health supplements, cat-focused products and omnimarket strategies.
Pug With Treat Sng Photography Pixabay
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