Pet Supplements & Treats Digest
Pet supplement market poised for double-digit growth
Experts point to humanization trends, e-commerce dominance and emerging ingredients as key forces shaping the category heading into 2026 and beyond.
Gray tabby cat with yellow eyes eating a treat from a person's hand
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Pet Food News
PetPax wins Purina Pet Care Innovation Prize at Global Pet Expo
Startup's oral thin-film supplement line beat out four other finalists in the live pitch competition.
Eight professionals wearing conference badges pose together at a branded event backdrop
Pet Food News
Boops Pets launches ashwagandha calming chews for dogs
A new NASC-audited canine supplement uses species-specific clinical data to support cortisol levels and stress relief.
Brown dog resting on beige bed with Boops pet product
Petfood Forum News
China dependence puts pet food vitamin supply at risk
During Petfood Forum 2026, Lara Moody with IFEEDER will report on a new assessment that reveals the extent of U.S. reliance on Chinese-sourced vitamins and amino acids — and what a disruption could mean for pet food manufacturers.
Businessman pointing at global supply chain logistics icons including trucks, ships, planes, and containers around a world globe
Pet Food Additives/Supplements
Report: Pet supplement sales near $3B as growth moderates
The latest Packaged Facts report highlighted several areas of opportunity, including proactive health supplements, cat-focused products and omnimarket strategies.
Pug dog holding a bone in its mouth while sitting on grass outdoors
Pet Food Additives/Supplements
Standard Process launches canine cognitive health supplement
Standard Process Veterinary Formulas introduces a powdered brain health supplement for aging dogs, formulated with clinically researched botanicals and whole food ingredients.
Standard Process Canine Cognition Support supplement bottle with ginkgo, ginseng root, and leafy greens ingredients displayed around it
Pet Food Additives/Supplements
Rooted Owl earns NASC Quality Seal for pet supplements
The natural pet wellness brand passed the NASC Quality Audit and demonstrated ongoing compliance with the council's quality program requirements for supplement manufacturers.
Rooted Owl natural pet health logo with stylized green owl icon and text
Petfood Forum News
Microbiome-immune axis addresses top pet parent health concerns
During Petfood Forum 2026, Ravi Sheth will explain how targeting the microbiome-immune axis can deliver measurable improvements in skin health, digestive wellness and other areas that matter most to pet parents.
Scientific diagram showing dog anatomy with detailed microbiome visualization
Petfood Forum News
Omega-3 sources and efficacy differ in pet food formulations
MiAlgae's Julian Pietrzyk will discuss EPA, DHA and ALA differences at Petfood Forum Europe this May in Germany.
Golden fish oil supplement capsules with a blurred fish in background
Pet Food News
Fera Pets partners with Arbor Day Foundation for reforestation
The pet supplement brand will support tree planting projects focused on ecosystem restoration and community canopy expansion.
Black and white cat with bright green eyes sitting between mossy tree trunks
Pet Food News
NaturVet adoption event places over 150 shelter pets
Pet supplement manufacturer partnered with Second Shot and the Humane Society of Tampa Bay for the week-long December initiative.
NaturVet logo with paw print and green leaf design
Pet Food Ingredients
Oil war: fish vs. algae as fatty acid functional ingredient in pet food
As demand for functional ingredients grows, both fish oil and algae oil will continue to play important roles in pet nutrition.
Steampunk cat in top hat and coat holding fish near industrial green tank and oil derrick
Previous Page
Page 3 of 5
Next Page