Dog and Cat Food Nutrition
4 functional pet food ingredients: fish oil, probiotics, glucosamine and beet pulp
Functional ingredients such as fish oil, probiotics, glucosamine and beet pulp play a role in modern pet food formulations and may appeal to pet owners looking for health and wellness benefits for their companion animals.
Ornate illustration of fish, shrimp, beets, and microbes in swirling Art Nouveau style
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Pet Food Additives/Supplements
The case for casein in pet food remains the same after a decade
Considering its popularity in human dietary supplements there may be room for casein to appear in more pet products, it just hasn’t happened yet.
Golden retriever next to a casein protein powder container and ingredients
Pet Food Additives/Supplements
Boops Pets earns NASC Quality Seal certification
The supplement manufacturer completed the audit program demonstrating compliance with quality and labeling standards.
Black and white Border Collie with Boops pet supplement and NASC quality seal
Vitamins
Vitamin E role expanded from pet food nutrient to multifunction antioxidant
Since 2007, vitamin E has evolved from a nutrient viewed primarily through the lens of deficiency prevention to one understood as part of a broader antioxidant strategy.
Vitamin E superhero battling blue spiky free radical monsters in retro comic style
Research Notes
Canning wet pet food complicates phosphorus labeling
Heat processing can lower water-soluble phosphorus readings, with implications for additive disclosure and diet formulation.
Magnifying glass focusing on Phosphorus element on periodic table
Business Strategy
Functional pet food trends require science, consumer education
As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.
Digital brain with glowing blue circuit network representing artificial intelligence
Pet Food Additives/Supplements
Republican lawmakers urge action on US vitamin supply chain
Congressional members cite concerns about China's dominance in vitamin and amino acid production critical to animal feed and pet food manufacturing.
Colorful vitamin B supplement spheres displaying B1, B6, B12, C, D, and A letters
Research Notes
APC, University of Illinois study links plasma to canine gut health
Research shows spray-dried plasma inclusion in kibble improved fecal metabolites, microbiota and immune biomarkers in adult dogs.
Jack Russell terrier leaping through grassy meadow with wildflowers
Market Trends and Reports
Pet food and the evolving approach to behavioral health
Hiring in-house behaviorists and connecting practices to specialist care reflect growing focus on evidence-based stress management for dogs and cats.
Guilty-looking brown dog amid shredded white pillow stuffing on blue couch
Pet Food Additives/Supplements
PhytoGaia launches clinical study on canine skin health ingredient
Company partners with Malaysian research organization to evaluate PetGaia supplement effects on dogs' skin and coat conditions.
PhytoGaia team celebrating with certificates, product samples, and a white dog
Pet Food News
Oh Norman! partners with iHerb for global distribution
Oh Norman!
The collaboration makes Oh Norman! pet supplements available in over 150 countries through iHerb's distribution network.
Research Notes
Study: Mushroom supplement improves cognitive function in senior dogs
A 12-week veterinary study found 81% of senior dogs showed cognitive improvement or stabilization when given a mushroom-based supplement.
Golden Retriever resting on mossy forest floor near red mushrooms
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