Pet Food Additives/Supplements

Trending: Pet Food Podcast

EPISODE 113: How is the idea of gut health affecting the pet supplements segment?

Vetnique founder Dr. James Bascharon discusses why gut health has become central to pet supplement innovation, consumer education and veterinary recommendations.

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Ingredient Issues

Vital decisions — the vitamin supply chain

Today’s system of vitamin ingredient distribution is insufficient for global supply needs.

Industry Voices

7 questions to ask a contract testing lab

Vetting a lab's expertise, accreditation and data transparency is as critical as its turnaround time.

Supplements Supplier Brief

ADM research explores gut-metabolic axis for pet postbiotics

In recent research, a new postbiotic strain from ADM shows promise for supporting healthy glucose metabolism in dogs during weight management.

Product Launches

Prefera Pet Food UK launches Bound liquid supplements

Bound's liquid pump supplements target dog and cat health needs as an alternative to tablets, powders and chews.

Research Notes

Study finds enzyme blend supports joint comfort in dogs

A published clinical trial found dogs given Exclzyme Pet scored better on measures of joint comfort and mobility than a placebo group.

Supplements Supplier Brief

Wuffes dog supplements land at Pet Supermarket

The brand's five best-selling supplements are now stocked in all 199 Pet Supermarket stores across the Southeast U.S.

Pet Supplements & Treats Digest

Healthspan focus drives pet supplements growth, report finds

Cascadia Pet Industry Insights projects the U.S. dog supplement market to grow at a 10.7% compound annual rate through 2028 as owners prioritize longevity and functional formulations.

East Asia

Phytonutrients in pet food pushed

A veterinary expert is urging Philippine veterinarians and pet food professionals to incorporate phytonutrients into pet diets and supplements to support health and curb antimicrobial resistance.

Industry Voices

Lipid excipients offer supplement makers bioavailability, palatability solutions

Lipid-based formulation systems can enhance absorption, overcome palatability challenges and open new delivery pathways for pet supplements.

Pet Food Ingredients

Shiitake, black soldier fly meals compared as alternative dog food ingredients

A study compared digestibility and nutritional characteristics of novel ingredients with conventional meat and bone meal.

Supplements Supplier Brief

Wuffes launches full supplement line at PetSmart stores

Wuffes, an NASC-certified dog supplement brand, is now available in more than 1,300 PetSmart locations nationwide.

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