Pet Food Additives/Supplements

Market Trends and Reports
Pet food and the evolving approach to behavioral health
Hiring in-house behaviorists and connecting practices to specialist care reflect growing focus on evidence-based stress management for dogs and cats.
Bigstock Naughty Playful Puppy Dog Afte 37193968
Business Strategy
Functional pet food trends require science, consumer education
As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.
A combination of scientific education and marketing will be necessary for the functional pet ingredient trend to succeed.
Ingredient Issues
Color my world
Artificial and natural food colorings in pet food have multiple arguments for and against their use.
As human food colors face scrutiny, pet food follows suit.
Pet Food Additives/Supplements
PhytoGaia launches clinical study on canine skin health ingredient
Company partners with Malaysian research organization to evaluate PetGaia supplement effects on dogs' skin and coat conditions.
Phyto Gaia Pr 3 Dec 2025
Pet Food News
Pro Plan Veterinary partners with Ease for behavior support
Nestle Purina PetCare
Collaboration aims to connect veterinary practices with board-certified veterinary behaviorists to address pet behavioral issues.
Cat Looking Through Window With Reflection Pixabay
Pet Food News
Oh Norman! partners with iHerb for global distribution
Oh Norman!
The collaboration makes Oh Norman! pet supplements available in over 150 countries through iHerb's distribution network.
Pet Food News
Omni Pet hires canine behaviorist Nico Joiner
Omni Pet
The UK-based pet health brand will offer free behavior consultations to dog owners.
Omni has reported a 600% sales increase for its stress and anxiety soft chews.
Pet Food Marketing and Branding
NaturVet to be featured on CBS Lucky Dog: Reunions
NaturVet
The pet supplement manufacturer will appear in branded segments across multiple episodes highlighting daily pet wellness products.
Natur Vet Mulltivitamins
Research Notes
Study: Mushroom supplement improves cognitive function in senior dogs
A 12-week veterinary study found 81% of senior dogs showed cognitive improvement or stabilization when given a mushroom-based supplement.
Golden Retriever With Mushrooms Zachteven Pixabay
Pet Food Additives/Supplements
Native Microbial, Zesty Paws partner on canine probiotics
The collaboration will introduce products featuring novel microbial strains derived from healthy dogs' gut microbiomes.
Natural/Organic Pet Food
Bridging culture key to traditional Chinese medicine as novel functional pet food ingredients
By educating U.S. pet owners about items from traditional Chinese medicine, pet food producers may open a broad toolbox of novel functional ingredients.
Watecolor Painting Of A Traditional Chinese Medicine Shop A Cat Is Sniffing At Some Of The Hebs For Sale In The Shop
Pet Food News
Van Den Bosch adds Fera Pets supplements
Fera Pet Organics
The partnership is designed to strengthen the distributor’s shared commitment to offering quality products that help pets live healthier and happier lives.
Fera Pets Lineup
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