Pet Food Additives/Supplements

Industry Voices

Pet supplement warning letters reveal marketing compliance lessons

Apex Compliance's Asa Waldstein outlined how recent FDA warning letters, lawsuits and advertising challenges can guide marketing claims for animal supplements.

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Pet Supplements & Treats Digest

Roundtable: What are vets telling clients about pet supplements?

We asked four veterinarians how supplement conversations start, where pet owners get their information and which quality indicators the vets weigh before recommending a product.

Pet Supplements & Treats Digest

Innovation drives new pet supplement offerings

New launches focus on cat-specific products, longevity and canine oral health.

Product Launches

Pet HealthWorks launches dog weight and muscle supplement

The Good Fitness soft chew combines myHMB, L-carnitine and vitamin D3 to target canine weight management and lean muscle.

Industry Voices

New formats push pet supplement innovation

Soft chews dominate today's market, but pet supplement manufacturers are looking toward powders and other next-generation formats.

NASC Regulatory Update

Update: Animal Health Supplement Act would give products legal home

Learn the details on the legislation's timeline, regulatory coordination and a proposed product registration requirement.

Product Launches

Native Pet launches first cat supplement line

Pet supplement brand, previously focused on dogs, introduced five daily chews for cats developed by its in-house formulator.

Global Commerce

During strong El Niño, microalgae offer sustainable source of omega-3s for pet food

Microalgae-derived EPA and DHA could help pet food producers address sustainability and omega-3 supply challenges associated with fish oil.

Product Launches

Wuffes launches dental powder with SuperYolk IgY technology

The dog supplement brand is entering the oral health category with a proprietary, antibody-based ingredient designed to support gum health by targeting plaque-forming bacteria.

Something to Chew on

Is pet food entering a golden age for biotics?

Pet owner interest in biotics in pet food and supplements continues to grow, as research increasingly shows the ingredients’ benefits to pet health.

Dog and Cat Food Nutrition

Biotics research in pet evolving as needs grow

Pre-, pro- and postbiotics are all taking the stage as studies become more nuanced and pet owners ask for more for their animals’ health and wellness.

Market Trends and Reports

Survey: Pet wellness becoming a household habit

As the U.S. pet supplement market continues to grow, new data shows pet owners are extending their own preventive wellness habits to their pets.

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