Pet Food Additives/Supplements

Pet Food News
epiq Animal Health to distribute Zesty Paws veterinary products
The distributor will supply the supplement brand's new canine probiotic line to veterinary clinics nationwide.
Epiq Animal Health Zesty Paws Logo
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
Research Notes
Canning wet pet food complicates phosphorus labeling
Heat processing can lower water-soluble phosphorus readings, with implications for additive disclosure and diet formulation.
Tim Wall | DALL-E
Pet Food Marketing and Branding
Fresh pet food claims about additives, processing and human-grade may lack evidence
As fresh pet food increases its market share, its marketing claims may be eroding trust in conventional formats.
Dog Looking Curiously At Pet Food In The Frozen Food Section Of A Grocery Store
Business Strategy
Functional pet food trends require science, consumer education
As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.
A combination of scientific education and marketing will be necessary for the functional pet ingredient trend to succeed.
Ingredient Issues
Color my world
Artificial and natural food colorings in pet food have multiple arguments for and against their use.
As human food colors face scrutiny, pet food follows suit.
Pet Food Additives/Supplements
Republican lawmakers urge action on US vitamin supply chain
Congressional members cite concerns about China's dominance in vitamin and amino acid production critical to animal feed and pet food manufacturing.
Vitamins Concept
Research Notes
APC, University of Illinois study links plasma to canine gut health
Research shows spray-dried plasma inclusion in kibble improved fecal metabolites, microbiota and immune biomarkers in adult dogs.
Beagle Running Through Field Alexas Fotos Pixabay
Market Trends and Reports
Pet food and the evolving approach to behavioral health
Hiring in-house behaviorists and connecting practices to specialist care reflect growing focus on evidence-based stress management for dogs and cats.
Pet owners are increasingly looking at nutrition to play a role in their pets’ behavioral health.
Pet Food Additives/Supplements
PhytoGaia launches clinical study on canine skin health ingredient
Company partners with Malaysian research organization to evaluate PetGaia supplement effects on dogs' skin and coat conditions.
Phyto Gaia Pr 3 Dec 2025
Pet Food News
Pro Plan Veterinary partners with Ease for behavior support
Nestle Purina PetCare
Collaboration aims to connect veterinary practices with board-certified veterinary behaviorists to address pet behavioral issues.
Cat Looking Through Window With Reflection Pixabay
Pet Food News
Oh Norman! partners with iHerb for global distribution
Oh Norman!
The collaboration makes Oh Norman! pet supplements available in over 150 countries through iHerb's distribution network.
Pet Food News
Omni Pet hires canine behaviorist Nico Joiner
Omni Pet
The UK-based pet health brand will offer free behavior consultations to dog owners.
Omni has reported a 600% sales increase for its stress and anxiety soft chews.
Page 1 of 16
Next Page