Pet Food Additives/Supplements

Product Launches

Host Defense launches mushroom supplement for pets

New powder formula targets immune function and whole-body wellness in dogs and cats.

Host Defense Mushrooms

Trending: Pet Food Podcast

EPISODE 115: What body systems, aside from the gut-brain connection, does the microbiome influence?

Dr. Bushra Schuitemaker explains how the canine microbiome shapes skin, joint, oral and respiratory health, not just digestion and behavior.

Pet Food Additives/Supplements

Purina launches two-step FortiFlora diarrhea response kit

The nonprescription kit pairs a kaolin-and-pectin stick pack for short-term stool firming with daily probiotic sachets for ongoing digestive support in dogs and cats.

Forti Flora Diarrhea Response Kit Dogs

Pet Food Palatability

Sustainable protein palatability depends on pet food processing, formulation

Alternative proteins need not rely solely on environmental credentials. With careful formulation and processing, they can also deliver the sensory qualities that keep pets coming back to the bowl.

Chat Gpt Image Aug 4, 2026, 07 37 22 Am

Product Launches

Austin and Kat expands mushroom supplement line for dogs

Whole-mushroom ingredients carry the brand’s sourcing-first approach beyond CBD.

The new products are made with organic, whole-mushroom ingredients sourced from a California-based company that cultivates and processes functional mushrooms domestically.

Market Trends and Reports

Report: China pet food market shifts toward preventive health

According to Moojing Market Intelligence, China's online pet food market is moving from volume-based feeding to precision health management, with pet supplements growing 20.3% year-over-year.

Moojing said Chinese pet owners are moving from reactive treatment to proactive health prevention, a pattern that mirrors the human wellness industry.

Trending: Pet Food Podcast

EPISODE 113: How is the idea of gut health affecting the pet supplements segment?

Vetnique founder Dr. James Bascharon discusses why gut health has become central to pet supplement innovation, consumer education and veterinary recommendations.

Sound Cloud Cover Art 800x800 James Bascharon

Pet Supplements & Treats Digest

Healthspan focus drives pet supplements growth, report finds

Cascadia Pet Industry Insights projects the U.S. dog supplement market to grow at a 10.7% compound annual rate through 2028 as owners prioritize longevity and functional formulations.

According to Cascadia, estimates suggest that dog life expectancy has doubled in the past four decades.

Ingredient Issues

Vital decisions — the vitamin supply chain

Today’s system of vitamin ingredient distribution is insufficient for global supply needs.

The current supply chain for vitamins requires diversification to ensure a single event can’t catastrophically disrupt deliveries.

Industry Voices

7 questions to ask a contract testing lab

Vetting a lab's expertise, accreditation and data transparency is as critical as its turnaround time.

Petra Erlandson advised to start a contract lab search partnership with a clear sense of destination, so every step taken moves in the right direction.

Supplements Supplier Brief

ADM research explores gut-metabolic axis for pet postbiotics

In recent research, a new postbiotic strain from ADM shows promise for supporting healthy glucose metabolism in dogs during weight management.

Interest in metabolic health supplements for pets is already emerging among brands and consumers.

Product Launches

Prefera Pet Food UK launches Bound liquid supplements

Bound's liquid pump supplements target dog and cat health needs as an alternative to tablets, powders and chews.

Prefera Petfood Bound

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