Pet Food Additives/Supplements

Ultimate Pet Nutrition expands retail presence with Pet Supplies Plus launch

Ultimate Pet Nutrition

The veterinarian-founded brand debuts Nutra Complete freeze-dried dog food and Nutra Thrive supplement across 650 locations nationwide.

DSM-Firmenich completes sale of stake in Feed Enzymes Alliance

DSM-Firmenich has completed the sale of its stake in the Feed Enzymes Alliance to its partner Novonesis for EUR1.5 billion (US$1.7 billion).

Study: Postbiotic ingredient shown to reduce canine halitosis by 27%

A new clinical study highlights the potential of a postbiotic powder topper to improve dog breath and oral health without mechanical action.

A new study noted Superculture Pet Oral could offer a novel approach to pet oral health with potential applications in pet food and supplement formulations.

Pet Food Additives/Supplements

Study: ADM postbiotic may support blood sugar levels in dogs

A clinical study found that ADM’s PRIOME MH postbiotic reduced post-meal blood glucose in adult dogs, suggesting potential metabolic health benefits.

A recent clinical trial from ADM indicates that the postbiotic supports healthy blood sugar levels in adult dogs.

CBD Treats for Dogs and Cats

FDA issues warning letters to CBD, mushroom pet supplement makers

Three companies received warnings for marketing CBD and mushroom products as unapproved animal drugs with therapeutic claims, according to NASC.

Cat Sniffing Cbd Dropper Erin Hinterland Pixabay

Olive extract didn’t influence cat food palatability

While online claims that olives affect cats like catnip don’t have scientific backing, olive extract may hold potential as a novel ingredient for cat food.

Chat Gpt Image May 22, 2025, 09 21 48 Am

Market Trends and Reports

Report: Pet wellness market driven by personalization, science-backed nutrition

Pet owners worldwide now view nutrition as the cornerstone of animal health, with 78% seeking products that may extend pet lifespan, according to ADM's 2025 global insights study.

Pet owners increasingly view nutrition as the foundation of their animals' health, setting the stage for a growing market of wellness-related pet products.

Pet Food Lawsuits, Litigation

Mars faces lawsuit over excessive vitamin D in PEDIGREE dog food

Plaintiffs allege PEDIGREE’s “100% Complete & Balanced” nutrition claim is false after independent testing revealed dangerously high levels of vitamin D.

According to the lawsuit, the PEDIGREE kibble variety contains vitamin D at levels almost five times the maximum amount permitted by the Association of American Feed Control Officials (AAFCO).

Insect-based Cat and Dog Food

Study: Insect protein enhances skin and antioxidant health in dogs

Brazilian research on Protix’s ProteinX shows improvements in skin hydration and oxidative stress markers in dogs.

According to the study, the inclusion of ProteinX in the diet was shown to improve the skin barrier and enhance antioxidant defense mechanisms.

Pet Honesty forms Science and Health Advisory Council to guide R&D

New expert-led council will advise on product development, clinical research and scientific substantiation for the pet supplement brand.

Dog and Cat Food Nutrition

Improve well-being of aging dogs with focus on joint, muscle health

Speakers at Petfood Forum 2025 in Kansas City, Missouri, U.S., discussed ways to improve canine mobility by preserving joint and muscle health.

Older Yellow Lab Dog

Pet Food Additives/Supplements

Fera Pets supplements launch in 175+ Petco stores nationwide

Fera Pet Organics

Veterinarian-founded Fera Pets expands into brick-and-mortar retail with a selection of clean-label pet supplements now available at Petco.

Fera Pets' supplements will now be available at Petco, expanding the company's reach beyond e-commerce.

Page 1 of 13