Industry Voices
Pet supplement warning letters reveal marketing compliance lessons
Apex Compliance's Asa Waldstein outlined how recent FDA warning letters, lawsuits and advertising challenges can guide marketing claims for animal supplements.
Pet supplement bottle surrounded by digital marketing icons including website, mobile app, reviews, video, shopping cart, and hashtag symbols representing online product discovery.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Industry Voices
Pet supplement compliance risks can hide between audits
An SGS quality expert outlines how animal supplement companies can use supplier, testing and complaint data to build on certification and catch problems before an auditor, retailer or regulator does.
Food and pharmaceutical manufacturing process showing raw materials, industrial processing equipment, and packaged products with logistics icons.
Industry Voices
New formats push pet supplement innovation
Soft chews dominate today's market, but pet supplement manufacturers are looking toward powders and other next-generation formats.
Golden retriever dog with pet wellness products including treats, supplements, oils, and powder on wooden table
Industry Voices
How to secure ingredient supply chains amid volatility
An American Feed Industry Association official outlines the concentration risks, tariff pressures and supplier strategies shaping ingredient sourcing for pet supplement and pet food manufacturers.
Diverse business sectors including agriculture, manufacturing, retail, and pet care connected by industry icons and flowing ribbon design.
Something to Chew on
Is pet food entering a golden age for biotics?
Pet owner interest in biotics in pet food and supplements continues to grow, as research increasingly shows the ingredients’ benefits to pet health.
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Industry Voices
Clinical proof turns postbiotics into brand loyalty
Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.
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Industry Voices
Pet supplement shoppers span multiple retail channels
Research shows pet supplement shoppers span retail, e-commerce, vet clinics and DTC channel rather than sticking to a single channel.
Pet wellness e-commerce platform showing product bottles, digital shopping interface, and dog care services ecosystem
Market Trends and Reports
Expert perspective: anabiomics as a new direction in animal gut health
Research in the pet space continues to bring innovations in functional food ingredients.
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Pet Food Recalls
Recalls in the pet space reveal common prevention blind spots
Industry experts say most recalls trace back to overlooked process changes, thin supplier oversight and mock recall exercises that stop short of testing a company's full response.
Important Safety Recall Notice printed on document
Global Commerce
10 takeaways for supplement makers eyeing the Canadian market
A NASC webinar breaks down Health Canada's veterinary health product pathway, offering U.S. supplement makers a road map for expanding north of the border.
Canadian-themed illustration featuring a peanut butter jar with dog silhouette, maple leaf sign, and wooden crates on a red map background
Trending: Pet Food Podcast
EPISODE 113: How is the idea of gut health affecting the pet supplements segment?
Vetnique founder Dr. James Bascharon discusses why gut health has become central to pet supplement innovation, consumer education and veterinary recommendations.
Dr. James Bascharon, Founder of Vetnique, with pet food products for the PETFOOD INDUSTRY
Industry Voices
7 questions to ask a contract testing lab
Vetting a lab's expertise, accreditation and data transparency is as critical as its turnaround time.
Modern laboratory workspace with analytical charts, magnifying glass, and sample containers beside scientific equipment
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