Trending: Pet Food Podcast
EPISODE 113: How is the idea of gut health affecting the pet supplements segment?
Vetnique founder Dr. James Bascharon discusses why gut health has become central to pet supplement innovation, consumer education and veterinary recommendations.
Trending Pet Food Sound Cloud Profile 1000x1000
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Industry Voices
7 questions to ask a contract testing lab
Vetting a lab's expertise, accreditation and data transparency is as critical as its turnaround time.
Petra Erlandson advised to start a contract lab search partnership with a clear sense of destination, so every step taken moves in the right direction.
Industry Voices
How to design pet supplement clinical studies that deliver results
Speakers at the NASC Annual Conference outlined a practical framework for building credible, budget-conscious clinical data programs.
Designing A Clinical Study Chat Gpt
Industry Voices
Lipid excipients offer supplement makers bioavailability, palatability solutions
Lipid-based formulation systems can enhance absorption, overcome palatability challenges and open new delivery pathways for pet supplements.
Lipid excipients, derived from everyday dietary oils, leverage the body's natural fat digestion process to support supplement delivery.
Industry Voices
Integrated audits reduce redundancy, speed nonconformance closure
Unified oversight programs cut duplicate supplier audits by 30% and closed nonconformances 40% faster, according to SGS data presented at NASC's annual conference.
Beyond efficiency, audit integration strengthens trust by showing that supplier controls, certifications, deviations and corrective actions are connected and actively managed.
Industry Voices
Pet wellness market tops $5 billion, attracts investors
The U.S. pet wellness category is larger and growing faster than many industry estimates suggest, drawing strong investor interest, L.E.K. Consulting's Lauren DeVestern told attendees at the 2026 NASC Annual Conference.
L.E.K. Consulting's Lauren DeVestern said long-term demand, channel success, high customer retention and clear brand differentiation support the pet wellness category's value.
Industry Voices
A welcome to Pet Supplements Pro
NASC President Bill Bookout reflects on 25 years of industry progress and introduces a new resource built for pet supplement and treat professionals.
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