Industry Voices
How to secure ingredient supply chains amid volatility
An American Feed Industry Association official outlines the concentration risks, tariff pressures and supplier strategies shaping ingredient sourcing for pet supplement and pet food manufacturers.
Diverse business sectors including agriculture, manufacturing, retail, and pet care connected by industry icons and flowing ribbon design.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Something to Chew on
Is pet food entering a golden age for biotics?
Pet owner interest in biotics in pet food and supplements continues to grow, as research increasingly shows the ingredients’ benefits to pet health.
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Industry Voices
New formats push pet supplement innovation
Soft chews dominate today's market, but pet supplement manufacturers are looking toward powders and other next-generation formats.
Golden retriever dog with pet wellness products including treats, supplements, oils, and powder on wooden table
Industry Voices
Clinical proof turns postbiotics into brand loyalty
Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.
Illustrated cat with cauldron emitting glowing digital icons, growth chart, and upward trend arrow representing business success and innovation
Industry Voices
Pet supplement shoppers span multiple retail channels
Research shows pet supplement shoppers span retail, e-commerce, vet clinics and DTC channel rather than sticking to a single channel.
Pet wellness e-commerce platform showing product bottles, digital shopping interface, and dog care services ecosystem
Market Trends and Reports
Expert perspective: anabiomics as a new direction in animal gut health
Research in the pet space continues to bring innovations in functional food ingredients.
Colorful illustration of various microorganisms and bacteria shapes on dark blue background
Pet Food Recalls
Recalls in the pet space reveal common prevention blind spots
Industry experts say most recalls trace back to overlooked process changes, thin supplier oversight and mock recall exercises that stop short of testing a company's full response.
Important Safety Recall Notice printed on document
Global Commerce
10 takeaways for supplement makers eyeing the Canadian market
A NASC webinar breaks down Health Canada's veterinary health product pathway, offering U.S. supplement makers a road map for expanding north of the border.
Canadian-themed illustration featuring a peanut butter jar with dog silhouette, maple leaf sign, and wooden crates on a red map background
Trending: Pet Food Podcast
EPISODE 113: How is the idea of gut health affecting the pet supplements segment?
Vetnique founder Dr. James Bascharon discusses why gut health has become central to pet supplement innovation, consumer education and veterinary recommendations.
Dr. James Bascharon, Founder of Vetnique, with pet food products for the PETFOOD INDUSTRY
Industry Voices
7 questions to ask a contract testing lab
Vetting a lab's expertise, accreditation and data transparency is as critical as its turnaround time.
Modern laboratory workspace with analytical charts, magnifying glass, and sample containers beside scientific equipment
Industry Voices
How to design pet supplement clinical studies that deliver results
Speakers at the NASC Annual Conference outlined a practical framework for building credible, budget-conscious clinical data programs.
Golden retriever and tabby cat with pet health tracking clipboard, supplements, food bowl, and wellness monitoring icons
Industry Voices
Lipid excipients offer supplement makers bioavailability, palatability solutions
Lipid-based formulation systems can enhance absorption, overcome palatability challenges and open new delivery pathways for pet supplements.
Vibrant digital illustration blending medical cells, DNA structures, and nature elements with swirling purple and gold gradients
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