Something to Chew on
Is pet food entering a golden age for biotics?
Pet owner interest in biotics in pet food and supplements continues to grow, as research increasingly shows the ingredients’ benefits to pet health.
Edit Column Sep26
Brand Insights
Stop formulating for your worst batch
BESTMIX SOFTWARE N.V.
Discover how AI can help pet food manufacturers move beyond predicting production outcomes to optimizing formulations with real-time data.
Stop formulating for your worst batch
Industry Voices
New formats push pet supplement innovation
Soft chews dominate today's market, but pet supplement manufacturers are looking toward powders and other next-generation formats.
Pet Supplement Formats And Calm Dog Dall E
Industry Voices
Clinical proof turns postbiotics into brand loyalty
Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.
Clinical validation is becoming a key differentiator in the pet postbiotic market, with brands increasingly relying on peer-reviewed research to prove efficacy and build pet parent trust and repeat purchases.
Industry Voices
Pet supplement shoppers span multiple retail channels
Research shows pet supplement shoppers span retail, e-commerce, vet clinics and DTC channel rather than sticking to a single channel.
Pet supplement shoppers now split their purchases across pet stores, vet clinics, e-commerce and direct-to-consumer websites, according to new industry research.
Market Trends and Reports
Expert perspective: anabiomics as a new direction in animal gut health
Research in the pet space continues to bring innovations in functional food ingredients.
Anabiotics Biotics August 2026
Pet Food Recalls
Recalls in the pet space reveal common prevention blind spots
Industry experts say most recalls trace back to overlooked process changes, thin supplier oversight and mock recall exercises that stop short of testing a company's full response.
Bigstock Safety Recall Notice 2536454 (1)
Global Commerce
10 takeaways for supplement makers eyeing the Canadian market
A NASC webinar breaks down Health Canada's veterinary health product pathway, offering U.S. supplement makers a road map for expanding north of the border.
Pet Supplements And Canadian Market Chat Gpt
Trending: Pet Food Podcast
EPISODE 113: How is the idea of gut health affecting the pet supplements segment?
Vetnique founder Dr. James Bascharon discusses why gut health has become central to pet supplement innovation, consumer education and veterinary recommendations.
Sound Cloud Cover Art 800x800 James Bascharon
Industry Voices
7 questions to ask a contract testing lab
Vetting a lab's expertise, accreditation and data transparency is as critical as its turnaround time.
Petra Erlandson advised to start a contract lab search partnership with a clear sense of destination, so every step taken moves in the right direction.
Industry Voices
How to design pet supplement clinical studies that deliver results
Speakers at the NASC Annual Conference outlined a practical framework for building credible, budget-conscious clinical data programs.
Designing A Clinical Study Chat Gpt
Industry Voices
Lipid excipients offer supplement makers bioavailability, palatability solutions
Lipid-based formulation systems can enhance absorption, overcome palatability challenges and open new delivery pathways for pet supplements.
Lipid excipients, derived from everyday dietary oils, leverage the body's natural fat digestion process to support supplement delivery.
Industry Voices
Integrated audits reduce redundancy, speed nonconformance closure
Unified oversight programs cut duplicate supplier audits by 30% and closed nonconformances 40% faster, according to SGS data presented at NASC's annual conference.
Beyond efficiency, audit integration strengthens trust by showing that supplier controls, certifications, deviations and corrective actions are connected and actively managed.
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