Pet Food Additives/Supplements: Page 2

Market Trends and Reports
Survey: Pet wellness becoming a household habit
As the U.S. pet supplement market continues to grow, new data shows pet owners are extending their own preventive wellness habits to their pets.
Couple walking with dog on autumn forest path covered in fallen leaves
Product Launches
Dr. Tim's Pet Food launches sprinkle-on dental supplement
The daily supplement is designed to be added to a dog's regular food to support gum health, fresher breath and help reduce plaque.
Industry Voices
Clinical proof turns postbiotics into brand loyalty
Pet parents are looking for more — here's why clinically validated ingredients are important for repeat purchases and premium positioning.
Illustrated cat with cauldron emitting glowing digital icons, growth chart, and upward trend arrow representing business success and innovation
Pet Food Regulations
FDA to require GRAS notifications for animal food
The proposed rule would end decades of voluntary reporting, and industry groups, legal experts and law firms are already flagging gaps that could leave newer ingredient pathways exposed.
Pet care compliance and quality assurance illustration with clipboard, magnifying glass, food bowl, and regulatory documentation.
Pet Food News
Elanco completes Kansas facility expansion for monoclonal antibodies
The $120 million expansion of Elanco's Elwood, Kansas, U.S., site boosts monoclonal antibody production capacity more than fourfold to support the company's growing biologics pipeline.
Pet Food Regulations
Earth Buddy addresses upcoming federal hemp regulation changes
As Congress weighs new limits on hemp-based pet products, the company says it is reformulating some items ahead of a possible Dec. 11 deadline.
Woman feeding a golden Labrador dog a treat in sunny outdoor setting with plants
Pet Supplements & Treats Digest
Microbiome's influence extends well beyond gut-brain axis
Here are 10 ways the canine microbiome may support skin, joint, oral and respiratory health, not just digestion and behavior.
Golden Labrador with anatomical diagrams showing skin, teeth, microbiome, joints, and lungs against vibrant blue and orange background
Product Launches
Host Defense launches mushroom supplement for pets
New powder formula targets immune function and whole-body wellness in dogs and cats.
Host Defense Mushrooms 100-day immune support supplement for dogs and cats with mycelium powder blend
Trending: Pet Food Podcast
EPISODE 115: What body systems, aside from the gut-brain connection, does the microbiome influence?
Dr. Bushra Schuitemaker explains how the canine microbiome shapes skin, joint, oral and respiratory health, not just digestion and behavior.
Trending Pet Food logo featuring a teal cat and dog with microphone design and gold text
Pet Food Additives/Supplements
Purina launches two-step FortiFlora diarrhea response kit
The nonprescription kit pairs a kaolin-and-pectin stick pack for short-term stool firming with daily probiotic sachets for ongoing digestive support in dogs and cats.
Purina Pro Plan FortiFlora Diarrhea Response Kit for medium dogs with powder stick packs and sachets
Pet Food Palatability
Sustainable protein palatability depends on pet food processing, formulation
Alternative proteins need not rely solely on environmental credentials. With careful formulation and processing, they can also deliver the sensory qualities that keep pets coming back to the bowl.
Infographic of 10 alternative protein sources including duckweed, fermented soybean, cricket protein, fish protein, and black soldier fly larvae with microscopic detail views.
Product Launches
Austin and Kat expands mushroom supplement line for dogs
Whole-mushroom ingredients carry the brand’s sourcing-first approach beyond CBD.
Austin and Kat mushroom supplements including Lion's Mane, 7 Mighty Mushrooms, and Turkey Tail extracts displayed on forest moss.
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