Pet Food Additives/Supplements

Pet Food Additives/Supplements

Fera Pets supplements launch in 175+ Petco stores nationwide

Fera Pet Organics

Veterinarian-founded Fera Pets expands into brick-and-mortar retail with a selection of clean-label pet supplements now available at Petco.

Fera Pets' supplements will now be available at Petco, expanding the company's reach beyond e-commerce.

Trending: Pet Food Podcast

EPISODE 85: What roles do nutraceuticals play in pet food?

In this episode of Trending: Pet Food, NutriFusion CEO William Grand joins host Lindsay Beaton to break down synthetic vs. natural nutraceuticals and discuss their evolving role in pet nutrition.

William Grand Photo For Podcast

Hill’s adds ActivBiome+ Tech to Science Diet for gut and immune health

New formulation enhances select Hill’s Science Diet adult and senior dry foods with a prebiotic fiber blend and antioxidant mix targeting key health priorities.

Hill's Activ Biome

Biotic blend protects cats’ gut health when switching diets

Switching cat food abruptly can lead to gastrointestinal disturbances and affect microbiota balance.

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Pet Food Ingredients

The evolution of functional pet food ingredients

Consistent humanization of pets has led to a laser focus on health and wellness that means functional formulations are expected to do more than ever.

Functional pet food ingredient needs are on the rise, leading formulators and pet owners alike to ask for more.

Probiotic blend may benefit obese dogs’ health

Two bacteria may be better than one when it comes to probiotics. Probiotic supplementation may serve as an additional tool to support metabolic health and weight management in obese and overweight dogs.

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CBD Treats for Dogs and Cats

Kradle launches cat wellness products

A line of CBD and non-CBD solutions for felines is said to be a first for the company.

Petfood Forum News

Biotic innovations ease dietary transitions, enhance pet gut health

Gain valuable insights into how postbiotics can enhance pet health and well-being from industry experts Jeff Alix and Dr. Brian Klein from DSM-Firmenich during Petfood Forum 2025.

Today's pet parents frequently switch between wet and dry food, and biotics can help ease the gastrointestinal stress that may result from the change.

Pet Food Additives/Supplements

Fera Pets launches new dental support supplement

The powdered supplement is designed to support pet oral health by balancing the oral microbiome.

Fera Pets Dental Support is an easy-to-use powder that provides comprehensive dental care with just one scoop.

Kradle secures $4M investment to expand pet supplement offerings

Funding will help the pet wellness brand grow its product line and distribution network.

Pet Food Safety

FDA ban on Red Dye No. 3 to have minimal impact on pet food industry

Many pet food manufacturers have already transitioned to alternative ingredients as color additives.

Natural colors for pet food can come from many sources, including vegetables, like the beet powder pictured here.

Dog microbiome boosted by higher dietary fiber

Dietary fiber interacts in complex ways with the dog microbiome, suggesting both new avenues of research and potential for new product development.

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