Pet Food Additives/Supplements: Page 3

CBD Treats for Dogs and Cats

FDA issues warning letters to CBD, mushroom pet supplement makers

Three companies received warnings for marketing CBD and mushroom products as unapproved animal drugs with therapeutic claims, according to NASC.

Cat Sniffing Cbd Dropper Erin Hinterland Pixabay

Olive extract didn’t influence cat food palatability

While online claims that olives affect cats like catnip don’t have scientific backing, olive extract may hold potential as a novel ingredient for cat food.

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Market Trends and Reports

Report: Pet wellness market driven by personalization, science-backed nutrition

Pet owners worldwide now view nutrition as the cornerstone of animal health, with 78% seeking products that may extend pet lifespan, according to ADM's 2025 global insights study.

Pet owners increasingly view nutrition as the foundation of their animals' health, setting the stage for a growing market of wellness-related pet products.

Pet Food Lawsuits, Litigation

Mars faces lawsuit over excessive vitamin D in PEDIGREE dog food

Plaintiffs allege PEDIGREE’s “100% Complete & Balanced” nutrition claim is false after independent testing revealed dangerously high levels of vitamin D.

According to the lawsuit, the PEDIGREE kibble variety contains vitamin D at levels almost five times the maximum amount permitted by the Association of American Feed Control Officials (AAFCO).

Insect-based Cat and Dog Food

Study: Insect protein enhances skin and antioxidant health in dogs

Brazilian research on Protix’s ProteinX shows improvements in skin hydration and oxidative stress markers in dogs.

According to the study, the inclusion of ProteinX in the diet was shown to improve the skin barrier and enhance antioxidant defense mechanisms.

Pet Honesty forms Science and Health Advisory Council to guide R&D

New expert-led council will advise on product development, clinical research and scientific substantiation for the pet supplement brand.

Dog and Cat Food Nutrition

Improve well-being of aging dogs with focus on joint, muscle health

Speakers at Petfood Forum 2025 in Kansas City, Missouri, U.S., discussed ways to improve canine mobility by preserving joint and muscle health.

Older Yellow Lab Dog

Pet Food Additives/Supplements

Fera Pets supplements launch in 175+ Petco stores nationwide

Fera Pet Organics

Veterinarian-founded Fera Pets expands into brick-and-mortar retail with a selection of clean-label pet supplements now available at Petco.

Fera Pets' supplements will now be available at Petco, expanding the company's reach beyond e-commerce.

Trending: Pet Food Podcast

EPISODE 85: What roles do nutraceuticals play in pet food?

In this episode of Trending: Pet Food, NutriFusion CEO William Grand joins host Lindsay Beaton to break down synthetic vs. natural nutraceuticals and discuss their evolving role in pet nutrition.

William Grand Photo For Podcast

Hill’s adds ActivBiome+ Tech to Science Diet for gut and immune health

New formulation enhances select Hill’s Science Diet adult and senior dry foods with a prebiotic fiber blend and antioxidant mix targeting key health priorities.

Hill's Activ Biome

Biotic blend protects cats’ gut health when switching diets

Switching cat food abruptly can lead to gastrointestinal disturbances and affect microbiota balance.

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Pet Food Ingredients

The evolution of functional pet food ingredients

Consistent humanization of pets has led to a laser focus on health and wellness that means functional formulations are expected to do more than ever.

Functional pet food ingredient needs are on the rise, leading formulators and pet owners alike to ask for more.

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