Pet Food Additives/Supplements: Page 3

Global Commerce
NARA calls for probe into Chinese collagen, gelatin imports
Trade group cites market imbalance as U.S. producers face export restrictions and domestic pricing pressure.
Nara Logo
Market Trends and Reports
Report: Pet food nutraceutical market projected to double by 2033
A new market research report projects the global pet food nutraceutical sector will nearly double in value over the next decade, driven by pet humanization trends and growing demand for preventive health products.
According to Growth Market Reports, the pet food nutraceutical industry is experiencing a significant transformation, driven by innovation, evolving consumer preferences, and an expanding range of specialized products.
Supplements Supplier Brief
Pet Honesty supplement line enters US Walmart stores
Pet Honesty's dog and cat supplement assortment is now available across nearly 13,000 Walmart locations nationwide.
According to the supplement brand, the Walmart partnership strengthens Pet Honesty’s omnichannel retail strategy.
Pet Food Ingredients
Why functional? Pet parents want their animals to live longer
Pets are living longer, and pet owners want full-body system answers to help make those extra years count.
Pets are family, and their humans are determined to maximize the good years they have together.
NASC News
NASC expands quality seal program to include pet treats
The National Animal Supplement Council addresses regulatory confusion in the pet treat category through established compliance framework.
Pet Treats Exciting Extruder Andrea Gantz
Supplements Supplier Brief
ADM adds joint health postbiotic to pet portfolio
ADM's newest postbiotic ingredient targets the gut-joint axis with preliminary research supporting cartilage function, collagen production and mobility in pets.
Adm Priome Joint Health Postbiotic For Pets
Pet Food News
AlphaPet acquires German pet supplement brand Tierliebhaber
Acquisition is AlphaPet's sixth since 2020 and its second in the first quarter of this year.
Merger Acquisition Maksim Labkouski Big Stock com
East Asia
Report: China pet food market grows 9%; supplements up 20%
Moojing Market Intelligence data show China's online pet food market reaching CN¥41.38 billion, with supplements outpacing all other segments.
Cat Eating Treat Karlee J Photography Pixabay
Pet Supplements & Treats Digest
Wellness, proactive care reshaping pet supplement use
Pet parents and veterinarians are moving beyond reactive treatment, driving demand for species-specific, proactive supplementation across gut health, immunity and stress.
Woman Exercising With Corgi Tatomm Bigstock
Pet Supplements & Treats Digest
Pet supplement market poised for double-digit growth
Experts point to humanization trends, e-commerce dominance and emerging ingredients as key forces shaping the category heading into 2026 and beyond.
Bigstock Gray Domestic Cat Eats Supplement Lariskstefania
Industry Voices
A welcome to Pet Supplements Pro
NASC President Bill Bookout reflects on 25 years of industry progress and introduces a new resource built for pet supplement and treat professionals.
Pet Food News
PetPax wins Purina Pet Care Innovation Prize at Global Pet Expo
Startup's oral thin-film supplement line beat out four other finalists in the live pitch competition.
PetPax Co. was selected as the grand prize winner following the live pitch competition at Global Pet Expo.
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