Pet Food Additives/Supplements: Page 4

Pet Food Ingredients
BioVivo Science to debut natural antioxidant platform at Petfood Forum
BioVivo Science will introduce its U.S.-made pet nutrition ingredient portfolio at Petfood Forum, headlined by the launch of AmbrOx, a polyphenol-based antioxidant solution for pet food stability.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Supplements Supplier Brief
dsm-firmenich debuts microalgal oil to replace fish oil
The company will introduce its new ingredient, which mirrors fish oil's EPA:DHA ratio using closed-system algae fermentation, at Petfood Forum 2026.
dsm-firmenich is launching Veramaris O3 Max Pure, a seamless fish oil replacement at Petfood Forum 2026.
Pet Supplements & Treats Digest
Pet supplement innovation driven by science, wellness trends
Trending ingredients, delivery formats and growing regulatory pressure shape how brands develop pet supplements.
When it comes to their pets' health, today's pet parents are more proactive than ever, and their wellness priorities look a lot like our own.
Pet Supplements & Treats Digest
Compliance as a competitive edge for pet supplement, treat companies
Companies that build proactive regulatory frameworks are scaling faster, earning retailer trust and outpacing competitors that treat compliance as an afterthought.
Regulatory readiness is becoming a real competitive advantage in pet supplements.
Global Commerce
NARA calls for probe into Chinese collagen, gelatin imports
Trade group cites market imbalance as U.S. producers face export restrictions and domestic pricing pressure.
Nara Logo
Market Trends and Reports
Report: Pet food nutraceutical market projected to double by 2033
A new market research report projects the global pet food nutraceutical sector will nearly double in value over the next decade, driven by pet humanization trends and growing demand for preventive health products.
According to Growth Market Reports, the pet food nutraceutical industry is experiencing a significant transformation, driven by innovation, evolving consumer preferences, and an expanding range of specialized products.
Supplements Supplier Brief
Pet Honesty supplement line enters US Walmart stores
Pet Honesty's dog and cat supplement assortment is now available across nearly 13,000 Walmart locations nationwide.
According to the supplement brand, the Walmart partnership strengthens Pet Honesty’s omnichannel retail strategy.
Pet Food Ingredients
Why functional? Pet parents want their animals to live longer
Pets are living longer, and pet owners want full-body system answers to help make those extra years count.
Pets are family, and their humans are determined to maximize the good years they have together.
NASC News
NASC expands quality seal program to include pet treats
The National Animal Supplement Council addresses regulatory confusion in the pet treat category through established compliance framework.
Pet Treats Exciting Extruder Andrea Gantz
Supplements Supplier Brief
ADM adds joint health postbiotic to pet portfolio
ADM's newest postbiotic ingredient targets the gut-joint axis with preliminary research supporting cartilage function, collagen production and mobility in pets.
Adm Priome Joint Health Postbiotic For Pets
Pet Food News
AlphaPet acquires German pet supplement brand Tierliebhaber
Acquisition is AlphaPet's sixth since 2020 and its second in the first quarter of this year.
Merger Acquisition Maksim Labkouski Big Stock com
East Asia
Report: China pet food market grows 9%; supplements up 20%
Moojing Market Intelligence data show China's online pet food market reaching CN¥41.38 billion, with supplements outpacing all other segments.
Cat Eating Treat Karlee J Photography Pixabay
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