Hydration trends in the pet food market

Pet owners are increasingly aware of their pets’ water intake and hydration needs, leading to an expanded market segment.

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Lindsay Beaton
June 10, 2026
Hydration Trends
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Hydration has always been vital for pets, and leaving fresh water out for them has long been a standard practice in pet-having homes. But the conversation around hydration has become more complex as pet food and treat brands have taken it upon themselves to provide options beyond wet pet food as hydration accompaniments or boosters.

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