Market Trends and Reports: Page 2

U.S. and Canada

“Made in the USA” guards against tariff volatility, contamination

Domestic supply chains may function as a hedge against price fluctuations, although short-term ingredient costs may be higher.

Pet Ownership Statistics

Report: Gen Z drives bird, small animal ownership growth

New APPA data reveals shifting demographics and purchasing patterns among specialty pet owners.

Market Trends and Reports

Trading down may be sticky as pet owners seek value

Consumers have recalibrated what they consider acceptable value, and many who traded down are not looking back.

Europe

In Europe, pet treat market shifts toward functional, wellness-driven products

Dutch pet treat market reveals dual consumer segments driving category evolution beyond impulse purchases.

Adventures in Pet Food

Pet food prices over time: History doesn’t repeat, it builds

Data on U.S. pet food spending and pricing (both producer and retail) show steady increases over decades to the current, challenging level for pet owners and producers.

Market Trends and Reports

Report: Three brands dominate US fresh, raw pet food searches

Bubblegum Search analysis reveals that within fresh and raw segment, The Farmer’s Dog leads with more than half a million monthly visits.

U.S. and Canada

Stability to volatility: 4 decades of pet food production costs

Over the past four decades, the Producer Price Index (PPI) for dog and cat food manufacturing has evolved from relative stability to marked volatility and structural cost increases.

U.S. and Canada

For 100 years, U.S. pet spending rose despite economic downturns

A long‑term rise in disposable income helps explain why spending on pets, pet food and related services has steadily climbed.

Global Commerce

Cat food growth helps Smucker pet food profit rise 2% in Q2 FY26

Although pet food sales lagged the overall company’s net sales growth, the segment's margin strength and brand momentum in cat food suggest underlying resilience.

Latin America/Carribean

Turning busy pet food shelves into strategic growth engines

Many pet food portfolios in Latin America are still built around price, negotiation leverage or brand dominance rather than true shopper insight.

Adventures in Pet Food

2026 trends: Consumers look to resilience, value, nostalgia

Human food trends for 2026 are focusing on economic uncertainty and consumer anxiety. Does this approach apply to pet food, and to what extent?

Business Strategy

Economic signs that pet food may be in era of cost challenges

Overall, the indices suggest the industry has exited the extreme volatility of the pandemic but entered a phase where cost pressures remain a challenge.

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