Adventures in Pet Food

Adventures in Pet Food

Unpredictable consumer behavior? Turn to innovation

In a climate of constantly evolving consumer demands, many pet food companies are prioritizing innovation and new product development in 2026.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Adventures in Pet Food

Global consumer mindsets at 2026 start: Where does pet food fit?

Economic volatility has become a semi-permanent condition that consumers have adapted to, affecting their spending and how they think about product purchases.

Adventures in Pet Food

Will pet food M&A activity pick up in 2026?

Pet food and pet industry M&A has declined over the last three years, though categories like cat food and pet treats remain attractive to investors.

Adventures in Pet Food

Factors, and facts, behind pet humanization

A new study of pet owners in Lithuania shows the “pets as family members” ethos extends far and wide, and that social factors matter more than other demographics.

Adventures in Pet Food

Pet food innovation going in wrong direction for this economy?

New pet food product launch activity is down, not surprisingly during economic uncertainty — but this may be the exact right time to focus on innovation.

Adventures in Pet Food

Alternative pet food sales growth: Market savior?

If it weren’t for high growth in fresh, dehydrated, freeze-dried, air-dried and similar diets, pet food sales in developed markets like the U.S. would show no increases.

Adventures in Pet Food

Pet food prices over time: History doesn’t repeat, it builds

Data on U.S. pet food spending and pricing (both producer and retail) show steady increases over decades to the current, challenging level for pet owners and producers.

Adventures in Pet Food

2026 trends: Consumers look to resilience, value, nostalgia

Human food trends for 2026 are focusing on economic uncertainty and consumer anxiety. Does this approach apply to pet food, and to what extent?

Adventures in Pet Food

Top 5 pet food claims, human food trends: Health is the link

Health is a common theme tying together leading pet food claims and top human food and beverage trends for 2026, according to consumer surveys.

Adventures in Pet Food

5 trends driving pet food growth in Asia and beyond

Premiumization is among the top trends in the Asia-Pacific pet food market, says a Euromonitor expert, but pushing pricing too far can affect volumes and growth.

Adventures in Pet Food

Consumer mindsets make the case for pet companionship

People globally are feeling stressed, anxious and overwhelmed. This influences key trends for 2026 while substantiating the benefits of pet ownership.

Adventures in Pet Food

Best practices for developing premium pet food products

For new product development success, it’s crucial to set expectations early on for the product itself, costs and timelines, then stick to the agreed-upon timeline.

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