Adventures in Pet Food

Adventures in Pet Food

How similar are the US human and pet food markets?

Reports show parallels in terms of growth rates, the influence of inflation and how health and wellness still factor into consumers’ purchasing decisions.

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Adventures in Pet Food

Vets and MDs share lack of nutrition knowledge

A lack of nutrition education and training among health care professionals seems to be another close parallel between human food and pet food.

Adventures in Pet Food

Pet food is still resilient, but owners must see the value

Pet food continues to earn its reputation for being resilient during tough economic times, but consumers must perceive value, especially for premium claims.

Adventures in Pet Food

In age of AI, human element still essential in pet food

With the prevalence of automation and AI, human involvement and expertise is more important than ever, especially when it comes to pet food safety.

Adventures in Pet Food

Hype may be top challenge to cultivated protein in pet food

Can cultivated protein escape the fate of other over-hyped novel sources, like insect protein, which seems to have met reality in the current economic environment?

Adventures in Pet Food

Pet owners overwhelmed by product choices? I get it now

Like many pet owners, I find myself relying on recommendations and personal purchasing philosophies in deciding what cat foods and other products to buy.

Adventures in Pet Food

The human food influence: Our pets are what we eat?

A survey combining human food preferences and pet feeding drivers shows just how much what we give our pets is affected by how we eat ourselves.

Adventures in Pet Food

European pet care market: 3 top trends, 4 strategic moves

Europe represents almost one-third of the nearly US$225 billion pet care market and mimics global trends in specific ways, according to Sahiba Puri of Euromonitor.

Adventures in Pet Food

State of AI in pet food: Data, measurement lead to success

While AI adoption still lags in many areas of pet food, the real gap lies in lack of data collection and measurement, according to experts.

Adventures in Pet Food

Human food-pet food convergence: A look at longevity

Eating to foster a longer, healthier life is an emerging growth category for both humans and pets, one of many that crosses over between human food and pet food.

Adventures in Pet Food

Nature vs. science: Do they still compete in pet food?

Natural pet food claims used to seem opposed to scientific ones; yet now, advances in research and technology allow products to include multiple types of benefits.

Adventures in Pet Food

Dog food and treats are popular topics on social media

Data show dog owners globally like to post, converse and learn about dog nutrition and food products online and on social media. Who’s doing the most talking?

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