Adventures in Pet Food

Adventures in Pet Food

When pet food purchases don’t match what owners say they want

Data from an ongoing survey of U.S. dog owners reveals a gap between what they rate as the most important dog food attributes and what they actually buy.

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Adventures in Pet Food

US pet owner spending strong, cost concerns a factor

Recent surveys show spending among U.S. pet owners remains strong, particularly among higher-incomes; yet rising costs are a concern, and trust in brands is key.

Adventures in Pet Food

AI usage: Pet food, human food ‘stuck in the stone age’?

Despite all the hype and awareness around AI, recent surveys show pet food and human food companies are not using it widely, perhaps taking time to evaluate.

Adventures in Pet Food

Pet food in Brazil: Dynamic market, full of promise

Though growth in pet food sales in Brazil has slowed, and the country faces challenges such as U.S. tariffs, the market has significant upside and potential.

Adventures in Pet Food

Tips for navigating tariffs: Is your pet food business prepared?

New U.S. tariffs have gone into effect, affecting many imports of pet food, ingredients, packaging or other raw materials. Where does your company stand?

Adventures in Pet Food

The urban legend of pet food’s environmental impact

A misleading study from 2017 on pet food’s carbon footprint continues to be cited as fact, bringing to mind other misinformation-fueled situations like DCM.

Adventures in Pet Food

Cracking the code for insect protein to take off in pet food

Recent studies highlight challenges for insect protein with regulatory compliance, processing and consumer acceptance, but also offer clues for overcoming them.

Adventures in Pet Food

What happens if (when) AI autonomously markets your pet food?

Agentic AI, an autonomous system, may soon become an authoritative source of information and recommendations for your brand and products. Are you ready?

Adventures in Pet Food

Do pet owners and other consumers still demonize ingredients?

Recent surveys indicate consumers of human food and purchasers of pet food may no longer focus on avoiding certain ingredients in their buying choices.

Adventures in Pet Food

Pet food as pet medicine: Owners seem open, can vets help?

Surveys show consumers see diet and nutrition as key to health and wellness, as do pet owners for their pets, but they need veterinarians’ support.

Adventures in Pet Food

Big pet food players get fresh to pursue ongoing growth

Just a week apart, Royal Canin and General Mills both announced new lines of fresh pet food, entering a high-growth category. Will others soon follow?

Adventures in Pet Food

Pet food weathers the geopolitical and economic storm

Tariffs, trade wars, actual wars, oh my! Pet food, like most markets, is facing significant challenges resulting from geopolitics and macro-economics.

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