Adventures in Pet Food

Adventures in Pet Food

Pet owners overwhelmed by product choices? I get it now

Like many pet owners, I find myself relying on recommendations and personal purchasing philosophies in deciding what cat foods and other products to buy.

Adventures in Pet Food

The human food influence: Our pets are what we eat?

A survey combining human food preferences and pet feeding drivers shows just how much what we give our pets is affected by how we eat ourselves.

Adventures in Pet Food

European pet care market: 3 top trends, 4 strategic moves

Europe represents almost one-third of the nearly US$225 billion pet care market and mimics global trends in specific ways, according to Sahiba Puri of Euromonitor.

Adventures in Pet Food

State of AI in pet food: Data, measurement lead to success

While AI adoption still lags in many areas of pet food, the real gap lies in lack of data collection and measurement, according to experts.

Adventures in Pet Food

Human food-pet food convergence: A look at longevity

Eating to foster a longer, healthier life is an emerging growth category for both humans and pets, one of many that crosses over between human food and pet food.

Adventures in Pet Food

Nature vs. science: Do they still compete in pet food?

Natural pet food claims used to seem opposed to scientific ones; yet now, advances in research and technology allow products to include multiple types of benefits.

Adventures in Pet Food

Dog food and treats are popular topics on social media

Data show dog owners globally like to post, converse and learn about dog nutrition and food products online and on social media. Who’s doing the most talking?

Adventures in Pet Food

Add the good: Food ingredient approach that plays in pet food

Seeking ingredients in human food products that support health is one of three strategies pursued by global consumers. We see the same trend in pet food.

Adventures in Pet Food

Online pet food shopping in 2026: Snapshots and nuances

Pet food e-commerce is not slowing down, but now it differs by consumers’ location and age group, and doesn’t necessarily match e-commerce patterns overall.

Adventures in Pet Food

Affordability and its effect on pet food premiumization

In an economic environment that continues to challenge consumers, including pet owners, what do things like value and premiumization look like?

Adventures in Pet Food

Clean Label Project redux: We’ve seen this playbook before

The Clean Label Project’s recent report about supposedly high levels of heavy metals in dry dog food revives memories of a similar pet food report in 2017.

Adventures in Pet Food

Pet food safety update: Some companies have work to do

While a sizable portion of pet food companies are focusing on supplier verification and ingredient tracing, other important safety areas may need more attention.

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