Adventures in Pet Food

Debbie Phillips-Donaldson
Adventures in Pet Food
Novel pet food proteins: Promising, yet long path to market success
A new report on alternative pet food ingredients, mainly proteins, shows some with high potential but still needing development, research and consumer acceptance.
Close-up view of numerous cream and tan colored mealworm larvae clustered together on substrate material
Adventures in Pet Food
Top human food trends: Nutrient density, protein plus, longevity
Innova Market Insights’ annual list of the top 10 human food and beverage trends for the coming year include ones that dovetail with pet owner demands.
Smiling couple with golden retriever enjoying outdoor time in green hillside landscape
Adventures in Pet Food
Raw, fresh, freeze-dried pet food: On the march to mainstream?
The continued robust growth rates for newer pet food formats may mean they have surpassed their niche and ‘alternative’ status, or will soon.
Handful of roasted cashew nuts held in open palms against white background
Adventures in Pet Food
Is ‘affordability anxiety’ hitting pet food?
As a third of consumers worldwide say they’re worse off financially, and pet owners cite rising pet food prices as a challenge, how do pet food brands respond?
Woman holding small white dog while reading medication or pet product package in pharmacy aisle
Adventures in Pet Food
Private label pet care growth outpaces national brands
Brand loyalty still has its place in the pet food and care market, but private label sales are rising faster than those of name brands, even for premium products.
Vibrant illustration of a busy grocery store aisle with shoppers, shopping carts, and colorful packaged products lining shelves under bright overhead lighting.
Adventures in Pet Food
What makes a dog food ‘premium’ to US dog owners?
According to a recent survey, U.S. dog owners prefer premium dog foods, even if they have some unrealistic ideas of what constitutes ‘premium.’
Woman holding small white dog while selecting pet food from store shelves
Adventures in Pet Food
‘Ethical nutrition’: Rising in human food, also in pet food?
Pet owners increasingly prioritize animal welfare and other ethical claims for the pet foods they seek, following similar trends in human food.
Herd of cattle grazing in a lush green pasture with trees under a cloudy sky
Adventures in Pet Food
Owners using AI to research pet care: The good, bad and alarming
Pet owners are increasingly turning to AI for information on their pets’ nutrition, health and behavior. A recent survey reveals promising and concerning insights.
Brown dog gazing at its blue holographic digital reflection on a futuristic neon-lit screen in a tech environment
Adventures in Pet Food
To reach pet owners, focus on outcomes, not ingredients
In developed pet food markets like the U.S. and developing ones like Brazil, owners are paying attention to health outcomes for their pets, rather than formulations.
Beagle dog eating from a stainless steel food bowl on white background
Adventures in Pet Food
Is pet food picking up the pace in adopting AI?
Is AI adoption in pet food accelerating, and can it keep up as the technology advances? Should it? Distrust and fear of AI are receding but concerns remain.
Futuristic robotic dog with metallic black and gold design stands in a high-tech laboratory with glowing holograms and data displays.
Adventures in Pet Food
How similar are the US human and pet food markets?
Reports show parallels in terms of growth rates, the influence of inflation and how health and wellness still factor into consumers’ purchasing decisions.
Woman with blonde hair and pink bandana playfully interacting with a golden Labrador dog at a wooden kitchen counter surrounded by fresh vegetables and bread
Adventures in Pet Food
Vets and MDs share lack of nutrition knowledge
A lack of nutrition education and training among health care professionals seems to be another close parallel between human food and pet food.
Veterinarian reviewing medical records with a dog owner and golden retriever in a modern clinic examination room.
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