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Adventures in Pet Food: Page 2
Adventures in Pet Food
Feeding of alternative cat foods rises with cat population
Brands offering alternative cat food formats seem to be making inroads with cat owners seeking more feeding options and products for their pets.
Adventures in Pet Food
5 ways to prepare, plus signs to watch, for tariffs
New or pending U.S. tariffs pose threats to pet food manufacturers and suppliers. Here’s how to watch and prepare for potential market and consumer reactions.
Adventures in Pet Food
More pet food origins: Redemptive treats, filling a void
In sharing two more stories, about how a dog treat and a dog food company began, we highlight the unique circumstances and market niches driving the industry.
Adventures in Pet Food
What fluid consumer sustainability views mean for pet food
New consumer survey reports on perceptions and purchasing behaviors related to sustainability offer valuable insights for pet food and treat brands.
Adventures in Pet Food
When human food and pet food trends converge (and collide)
Humanization, no longer just a trend but rather a foundation of the pet food market, has driven explosive growth but has also created some concerns.
Adventures in Pet Food
Pet food company origin stories keep the market dynamic
How did your pet food company get started? Origin stories in our industry are often unique and inspiring, keeping the market fresh and moving forward.
Adventures in Pet Food
State of pet food M&A: Europe is most active in 2024
The U.S. pet food and pet care market experienced another year of slower merger and acquisition activity, but companies in Europe have picked up the slack.
Adventures in Pet Food
Why pet food safety depends on forming a food safety culture
Despite pet food companies having robust food safety programs, recalls still happen. Creating a food safety culture is required for future success.
Adventures in Pet Food
7 best practices for new pet food product launch success
Pet food product launches are down in the U.S. and globally, yet they’re worth more in dollars, and opportunity abounds for truly novel products.
Adventures in Pet Food
Pet food marketing: Turn to the fun and unique to stand out
For pet food brands, breaking through today’s marketing and social media clutter requires unique, heartwarming and often entertaining concepts and efforts.
Adventures in Pet Food
Top human food trends for 2025: Insights for pet food
Consumers are still focusing on ingredients, wellness, gut health, plant-based foods and sustainability, but for next year, AI has also made top trends lists.
Adventures in Pet Food
Pet treat update: Is it becoming a cat’s world?
In the U.S., cat treat sales are growing at a much higher rate than are dog treats, though from a much smaller base. Should companies focus on this category?
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