Adventures in Pet Food: Page 3

Adventures in Pet Food

Top human food trends for 2025: Insights for pet food

Consumers are still focusing on ingredients, wellness, gut health, plant-based foods and sustainability, but for next year, AI has also made top trends lists.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Adventures in Pet Food

Pet treat update: Is it becoming a cat’s world?

In the U.S., cat treat sales are growing at a much higher rate than are dog treats, though from a much smaller base. Should companies focus on this category?

Adventures in Pet Food

The ongoing pain of high prices for pet food purchasers

Pet owners are still experiencing financial constraints from higher pet food prices and also ones for human food, beverages and other pet care categories.

Adventures in Pet Food

Pet food brand success today requires consumer trust

Consumers worldwide have low trust in national and global companies, according to a recent survey, and in today’s world, that could apply to pet food, too.

Adventures in Pet Food

Pet food inflation update: Prices still declining monthly

Month to month, pet food prices in the U.S. continue to decrease, though they’re still higher than three to five years ago due to inflation’s cumulative effects.

Adventures in Pet Food

Consumer mindsets in late 2024: Determined and intentional

A new global consumer study assessing current financial outlooks and purchasing habits may offer insights for pet food companies on their pet-owning customers.

Adventures in Pet Food

US pet owners spent 17.6% more on pet food in 2023

Households of all income levels increased their pet food spending, while changes varied among different age groups, with some up and some down.

Adventures in Pet Food

Spotlight on Brazilian pet food market: Strong and growing

With the second largest pet food production volume globally and opportunities to grow, Brazil is fueled by innovative companies focused on safety and social causes.

Adventures in Pet Food

3 values that drive pet food purchasers

For marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.

Adventures in Pet Food

What is the future for vegan pet food?

A recent spate of vegan pet food innovations, following on earlier announcements, indicates growing excitement and interest for the still nascent category.

Adventures in Pet Food

How to market your pet food brand in inflationary times

Higher prices still plague pet food and other consumer categories, yet certain strategies can lead to more effective marketing. Hint: Focus on value and data.

Adventures in Pet Food

State of pet food innovation: Novel product launches down

The number of truly novel new pet food and treat launches has fallen globally and in the U.S., according to data, yet opportunities to innovate remain.

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