A study conducted by researchers at Vilnius University's Šiauliai Academy examined how pet owners in Lithuania relate to their animals, finding widespread practices of treating pets as family members regardless of education level, income or residence.
The research, which surveyed 571 respondents (primarily dog owners), found that more than 90% agreed with statements like "My dog or cat is a true family member" and "I have a strong emotional bond with my pet." As many as 66.7% of surveyed pet owners refer to their animals as their children.
"Previously, animals fulfilled functions related to protection, hunting, or status, but today pets often take on the role of a child," said Associate Professor Evandželina Petukienė, one of the study's authors.
Premium pet food, birthday celebrations common practices
The majority of participants believed no one could care for their animal as well as they could and frequently referred to their pet as a child. Most reported not sparing money when it comes to pet food and choosing the best available options. Other noted items:
- 64% agreed that a pet should be buried almost like a close relative
- 43% stated they care more about their pet's health than their own
- 40% said they always celebrate their pet's birthday and give gifts on special occasions
Younger, single pet owners show strongest humanization trends
The study found that the level of animal humanization does not depend on education, income or place of residence. However, women tend to humanize animals more than men, forming stronger emotional bonds with animals and being more likely to celebrate pets' birthdays, give gifts and want items associated with their animals.
People who live alone tend to humanize animals slightly more, and younger respondents, particularly those aged 19 to 25, were most likely to attribute human qualities to animals.
"I assumed that older people would humanize animals more, but the opposite turned out to be true," Petukienė said. "This may be related to the growing child-free trend among younger generations."
The study was conducted by master's student Asta Mačiunskienė, with data analysis by lecturer Sigitas Balčiūnas and supervision by Petukienė.
