Europe

Canadian pet food business rolls out superfood products

Three companies make strategic moves across North American and European markets with new product launches and expansion plans.

Dog Eating Super Food Kibble Dall E

Brand Insights

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FEDIAF releases updated guidelines for cat and dog food

The 2025 edition includes refined nutrient tables and clarified annexes to support pet food formulation and compliance.

Nutritional Guidelines 2025

Pet Food Market

Pet food investments flow into Eastern Europe

Despite economic headwinds, Eastern Europe is seeing an influx of investment in pet food production

Despite economic turbulence, Eastern Europe is still perceived as a promising direction for pet food investments.

Cypriot pet food producer invests in capacities, eyes new export markets

Champion Pet Food plans warehouse expansion, while Vafo Group adds collagen chewable treats to its lineup.

Champion Pet Food continues to purchase new machinery to ramp up its production and packaging capabilities.

Umami Bioworks, Friends & Family launch cultivated seafood pet food

Collaboration will introduce cultivated seafood ingredients across Singapore, the UK and European Union markets following regulatory approvals.

Together, the two companies previously launched cultivated fish cat treats with microalgae and cultured proteins (pictured above) in July 2024.

Inspired Pet Nutrition may buy Ultra Premium Direct

The exclusivity agreement would transfer all shares held by Eurazeo and other stakeholders to Inspired Pet Nutrition.

Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man

Nordic pet care company reports strong H1 performance

Musti Group posts 14.3% sales growth, while Bene Meat Technologies calls for clearer EU cultivated meat regulation.

Musti Group has reported improved net sales for the first six months of this year owing to the acquisition of Pet City.

52 European pet food companies' annual revenues 2024

Mergers and acquisitions were a prominent force in Europe last year, as was the slow but steady rise in pet ownership.

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Chart: Top 10 European pet food companies by 2024 revenue

With a growing pet population and robust business environment, European pet food companies may continue growing in 2025 despite tariffs, military conflicts and other macroeconomic challenges.

Dall·e 2024 07 31 14 20 39 A Detailed Map Of Europe Created Entirely Out Of Kibble Each Country Is Represented By Different Shapes And Sizes Of Kibble Pieces, Carefully Arrange

Pet Food Packaging

Mars launches recyclable pouches for WHISKAS in UK, Germany

Company introduces recyclable mono polypropylene packaging for its WHISKAS cat food brand, replacing traditional multi-material pouches.

The new 'designed to be recyclable’ mono polypropylene packaging format has been launched in the UK and Germany.

Kormotech partners with Bulgaria's largest online pet retailer

Also: Belgian pet food maker Versele-Laga opens new Hungarian production facility while European industry body calls for harmonized EU waste sorting labels.

Kormotech's pet food brands will now be available across Petmall's 17 brick-and-mortar stores and online platform as the Ukrainian producer expands its eight-year presence in Bulgaria's growing pet food market.

Mars names new leaders for pet businesses in UK, Ireland and the Nordics

Global pet food manufacturer has appointed Nick Foster to lead Mars Pet Nutrition across UK, Ireland and Nordic markets while expanding James McGrath's Royal Canin responsibilities.

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