Europe

Market Trends and Reports

Report: Three brands dominate UK fresh dog food search

Butternut Box, Natures Menu and Bella & Duke capture nearly two-thirds of organic search traffic in the £200 million UK fresh and raw dog food market.

According to a recent report, Butternut Box leads the UK's fresh and raw category with 73,000 organic visits per month, followed by Natures Menu and Bella & Duke.

Brand Insights

Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production

Datacor (formerly Format Solutions)

Discover how pet food manufacturers are reducing emissions and driving sustainability through ingredient innovation and eco-friendly nutrition.

Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production

Snellman Group acquires Benyfit Natural in UK debut

The Finnish company's purchase of the raw dog food producer marks its first entry into the British pet food market.

Poland's 3coty expands into dog food, international markets

The cat food maker plans U.S. entry while Vafo Group invests in microbiome research and Fressnapf | Maxi Zoo launches urban stores.

Known its range of products for cats, Poland's 3coty is readying to roll out products for dogs.

Turkish pet food producer secures investor for expansion

Çağatay Pet Food gains minority shareholders to support production capacity growth, while Italy's Farmina Pet Foods plans €20 million investment in Serbian facility.

For Çağatay, the new shareholders will support the company's growth, enhancing its competitiveness in the pet food industry.

Marleybones closes funding round

UK-based company plans to expand retail presence and scale Pantry Fresh dog food meals with investment led by TAW Ventures.

Marleybones has closed a £2.5 million (US$3.2 million) funding round, which comes on the back of over 200% growth since the company’s last funding round.

Pet Food Market

Branded pet food holds ground against private label in Europe

Private label's rapid expansion during Europe's economic crisis is decelerating, though the segment continues gaining ground in Eastern Europe and Russia.

Bigstock British Bull Dog Eating

Global Commerce

Farmina invests US$8 million to expand distribution capacity in Brazil

Italian pet food manufacturer positions Brazil as the center of its Latin American expansion strategy.

Art Deco Image Of An Italian Greyhound On The Streets Of Rio De Janeiro

German pet food producer opens second factory in Poland

Josera has invested in automated production lines, an R&D laboratory and an AI-based logistics system at its new facility in Paproć.

Josera's new Polish plant, which will produce dry pet food, is part of a manufacturing hub in the country’s western Wielkopolska.

Nutriment Company acquires France's Easy-BARF

Acquisition marks TNC's eighth purchase in 2025 and establishes its presence in Europe's third-largest pet market.

Tnc Acquires Easy Barf

Czech cultivated meat specialist launches dog treat program

Bene Meat Technologies offers the Try & Share initiative which lets EU dog owners test cell-based treats, while Ukrainian distributor Suziria expands Half & Half brand to Japan.

1 Bene Meat Technologies

Insect-based Cat and Dog Food

Finnish insect protein company names officers, plant construction advances

Volare appointed Benjamin Armenjon and Antti Åke to lead commercial strategy and operations as the company builds its first large-scale black soldier fly production facility in Pori, Finland.

Mars receives menopause friendly accreditation in the UK

Mars, Inc. has earned the Menopause Friendly Accreditation in the United Kingdom for workplace support programs.

Mars, Inc., the parent company behind PEDIGREE, Royal Canin and SHEBA, has been awarded the Menopause Friendly Accreditation in the UK by Henpicked.

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