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Pet Food Market
Market Trends and Reports
Market Report
Update: Pet food channel shopping patterns, buyer demographics
Pet food owners continue to bring complexity to shopping patterns among multiple demographic considerations.
Market Trends and Reports
Pet food and the evolving approach to behavioral health
Hiring in-house behaviorists and connecting practices to specialist care reflect growing focus on evidence-based stress management for dogs and cats.
Business Strategy
Functional pet food trends require science, consumer education
As functional demands become stronger among pet parents, pet food companies are threading marketing with science and education to ensure pet health.
Market Trends and Reports
Cat ownership grows, industry expands food and treat options
Top trends in the cat space are beginning to mirror those well-established in the dog space as felines continue to garner more industry attention.
Pet Food Insights
The ingredients powering the US pet food industry
The pet food industry continues to grow, with ingredients playing a vital role in the industry’s evolution.
Adventures in Pet Food
Alternative pet food sales growth: Market savior?
If it weren’t for high growth in fresh, dehydrated, freeze-dried, air-dried and similar diets, pet food sales in developed markets like the U.S. would show no increases.
Business Strategy
Pet food subscriptions grow with e-commerce evolution
Subscription pet food sales create more predictable revenue streams, while inherently generating demographic information about pets and their owners.
U.S. and Canada
“Made in the USA” guards against tariff volatility, contamination
Domestic supply chains may function as a hedge against price fluctuations, although short-term ingredient costs may be higher.
Pet Ownership Statistics
Report: Gen Z drives bird, small animal ownership growth
New APPA data reveals shifting demographics and purchasing patterns among specialty pet owners.
Market Trends and Reports
Trading down may be sticky as pet owners seek value
Consumers have recalibrated what they consider acceptable value, and many who traded down are not looking back.
Europe
In Europe, pet treat market shifts toward functional, wellness-driven products
Dutch pet treat market reveals dual consumer segments driving category evolution beyond impulse purchases.
Adventures in Pet Food
Pet food prices over time: History doesn’t repeat, it builds
Data on U.S. pet food spending and pricing (both producer and retail) show steady increases over decades to the current, challenging level for pet owners and producers.
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