Market Trends and Reports

Market Trends and Reports
Hydration trends in the pet food market
Pet owners are increasingly aware of their pets’ water intake and hydration needs, leading to an expanded market segment.
Hydration Trends
Ingredient Issues
Heating pet foods via consumer microwaves
Surveys show that some pet owners heat up their pets’ food, but where are they getting their instructions?
Pet owners may microwave their pets’ food without understanding the potential downsides or how to do it properly at all.
Market Report
Economic pressures hamper pet food sales growth
The ongoing complex global economic situation is wearing on pet owners and their bank accounts.
As economic instability spreads across multiple fronts globally, pet owners — and by extension, the pet industry — are feeling the strain.
Pet Supplements & Treats Digest
Cat supplement market poised for growth as ownership trends shift
Shannon Landry of Packaged Facts Pet presented consumer insights at the NASC Annual Conference outlining why the cat market deserves more attention from supplement makers.
Packaged Facts projects cat product sales will grow faster than dog product sales across most categories over the next five years.
Pet Supplements & Treats Digest
4 pet supplement consumer segments to watch
A new analysis from Nextin Research maps the pet supplement market into four behaviorally defined segments, offering brands a roadmap for targeting prospects and retaining current buyers.
The four consumer segments — Wellness Disengaged, Interested Inactives, Adjacent Wellness Shoppers and Pet Supplement Adopters — each carry distinct implications for how brands should allocate marketing and product development resources.
Latin America/Carribean
Why retailers are becoming pet food companies in Mexico
A new Triplethree International report finds that retailers in Mexico are reshaping the pet food value chain through private-label development, category management and direct access to shopper data.
Through private-label development, category management and direct access to shopper data, retailers are becoming increasingly influential participants in the pet food value chain.
Market Trends and Reports
Survey: Pet owners maintain health spending despite rising costs
An Elanco survey of 1,409 U.S. pet owners found 95% consider pet health and wellness a priority they will not cut under economic pressure.
Elanco said their findings align with broader industry data showing the animal health sector has averaged about 5% annual growth over 20 years.
Pet Food Marketing and Branding
How human consumer trends reshape pet food marketing
Pet owners now apply the same values — nutrition, wellness and identity — to their animals that they apply to themselves, creating new opportunities.
Dogs and cats are now seen as family members, emotional support systems, workout buddies, travel companions and, in many homes, the most consistently well-liked member of the household.
Adventures in Pet Food
The human food influence: Our pets are what we eat?
A survey combining human food preferences and pet feeding drivers shows just how much what we give our pets is affected by how we eat ourselves.
Flavor Personalities Dog Owners
Market Trends and Reports
Report: Pet food antioxidants market projected at $508.7 million
The global market for pet food antioxidants is forecast to grow at a 6.2% compound annual rate through 2033, driven by rising pet ownership and demand for natural ingredients, according to Growth Market Reports.
Antioxidants For Pet Food Market Report
Adventures in Pet Food
European pet care market: 3 top trends, 4 strategic moves
Europe represents almost one-third of the nearly US$225 billion pet care market and mimics global trends in specific ways, according to Sahiba Puri of Euromonitor.
Pff Europe 2026 Sahiba Puri
Market Trends and Reports
Report identifies 5 pet ownership affordability trends
Bank of America data reveals how veterinary costs, generational spending gaps and private equity clinic consolidation are reshaping the U.S. pet market.
Woman Buying Pet Food With Golden Retriever Chat Gpt
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