Pet Ownership Statistics

Economic pressures hamper pet food sales growth

The ongoing complex global economic situation is wearing on pet owners and their bank accounts.

As economic instability spreads across multiple fronts globally, pet owners — and by extension, the pet industry — are feeling the strain.

Extreme pet humanization distances people from each other

Exploring the psychological phenomena of humanization may help pet food makers better understand pet owners' buying habits, along with how the bond between pet and owner can go too far.

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Market Trends and Reports

6 pet owner personas influence global pet food buying behavior

A survey with more than 2,600 pet owners maps purchasing “personas” based on food preferences, pricing priorities, motivations and age groups.

Personas Tutores De Pet Brasil

Market Trends and Reports

Younger generations making their mark on small pet trends

As Gen Z enters the workforce under current economic conditions, they’re taking on small pets as companions.

The small pet market is evolving as Gen Z hits the scene with purchasing power and a high-end view of their hairy, scaled or feathery family members.

Making the pet food/pet health connection: Recent trends

Pet owners are turning to pet food to boost their pets’ health and wellness.

Two forces are driving pet food market trends: economic pressure and pet owners’ desire to provide what they perceive as the 'best' nutrition — less processed, more natural options.

The Familiar, an AI-powered robot pet, has zoodroid potential

Robotic pets remain novelties today, but as zoodroids advance they could disrupt the pet food industry.

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The macro context for pet population growth

With U.S. population growth slowed and consumer debt rising, pet ownership is undergoing a shift.

Pet population growth depends on the health of the human population’s economy.

Gen X pet ownership surges 12% in 2025 as children leave home

As children leave home, members of Generation X are increasing in pet ownership, during the so-called “empty nest” stage.

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Dog population and housing affordability

Dog ownership is strongly linked to the ability to own a home.

Dog ownership is strongly linked to home ownership and renters’ ability to find pet-friendly housing.

Pet Food Marketing and Branding

Brick-and-mortar pet food retailers seek loyalty through service

At a physical pet specialty retail outlet, employees can be trained to solve problems, while selling products.

A Woman With Several Dogs On Leashes Stands On A City Street

Unusual pet adoption patterns surface, driven by affordability

Gen Z adults and lower-income households show disproportionately high intent to adopt pets in the next six months.

Pet adoption rates are becoming more nuanced among various demographics, including generation and income levels.

Map of European pet food companies: Culinary traditions plus growing markets

Countries with strong agricultural bases, mature food processing sectors and culturally ingrained views of pets as companions tend to support larger and more diverse pet food industries.

Pets In The Traditional Ethnic Clothing Of Various European Countries They Are Standing Infront Of A Collage Of Famous European Landmarks

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