Pet Ownership Statistics

Pet Food Marketing and Branding
6 pet owner personas help segment dog and cat food, treat marketing
Market researchers identified six distinct consumer profiles, each with different purchase motivations, communication preferences and expectations for pet food brands.
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Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Market Report
Check your commitment to cat-ification
As cat popularity rises, particularly in the U.S., the market must shift alongside this changing ownership trend.
Cat owners remain unsatisfied with their options, even as cat ownership gains ground on dogs.
Latin America/Carribean
Economic, social effects on Mexico's pet food market in 2026
As Mexico's pet food market matures, companies that understand the country's demographic shifts, cultural heritage and economic realities may be best positioned for success.
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U.S. and Canada
Cats continued US pet food market growth in 2025
Growing cat ownership, premiumization and investor interest drive the pet food industry toward felines.
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Market Report
Economic pressures hamper pet food sales growth
The ongoing complex global economic situation is wearing on pet owners and their bank accounts.
As economic instability spreads across multiple fronts globally, pet owners — and by extension, the pet industry — are feeling the strain.
News Hound
Extreme pet humanization distances people from each other
Exploring the psychological phenomena of humanization may help pet food makers better understand pet owners' buying habits, along with how the bond between pet and owner can go too far.
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Market Trends and Reports
6 pet owner personas influence global pet food buying behavior
A survey with more than 2,600 pet owners maps purchasing “personas” based on food preferences, pricing priorities, motivations and age groups.
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Market Trends and Reports
Younger generations making their mark on small pet trends
As Gen Z enters the workforce under current economic conditions, they’re taking on small pets as companions.
The small pet market is evolving as Gen Z hits the scene with purchasing power and a high-end view of their hairy, scaled or feathery family members.
Market Report
Making the pet food/pet health connection: Recent trends
Pet owners are turning to pet food to boost their pets’ health and wellness.
Two forces are driving pet food market trends: economic pressure and pet owners’ desire to provide what they perceive as the 'best' nutrition — less processed, more natural options.
News Hound
The Familiar, an AI-powered robot pet, has zoodroid potential
Robotic pets remain novelties today, but as zoodroids advance they could disrupt the pet food industry.
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Market Report
The macro context for pet population growth
With U.S. population growth slowed and consumer debt rising, pet ownership is undergoing a shift.
Pet population growth depends on the health of the human population’s economy.
Top Story
Gen X pet ownership surges 12% in 2025 as children leave home
As children leave home, members of Generation X are increasing in pet ownership, during the so-called “empty nest” stage.
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