Market Report

David Sprinkle
David Sprinkle is the director of pet market research at Packaged Facts, a leading authority on the U.S. pet industry. He is also a frequent presenter at U.S. and international pet and veterinary conferences, as well as the author of Petfood Industry magazine’s monthly column, "Market Report."
Market Report
Sales performance, growth prospects in US pet food
The trends are shifting in terms of pet ownership and pet food sales influences.
Dogs and cats are vying for the top spot in pet owners’ hearts more than ever, shifting pet food sales trends to match.
Brand Insights
Pet Food Quality: A More Holistic Approach to Food Safety
KEMIN NUTRISURANCE
Learn why addressing microbial risks throughout the value chain is critical to a robust food safety program. Brand Insights from Kemin.
Pet Food Quality: A More Holistic Approach to Food Safety
Market Report
Pet food marketers begin to cat(ch) up
The cat segment may finally be getting its due as investors and companies alike see the available opportunities.
Cat owners have long known their animals are worth it, and now the pet food industry may be catching up.
Market Report
The prognosis for prescription pet foods
Pet owners continue to shift the channels through which they purchase their pets’ diets.
Veterinary diet purchasing directly through the veterinarian is down, but that doesn’t mean pet owners aren’t spending their money on specialty formulations for their pets.
Market Report
Pet supplement sales push past US$2 billion
An increased focus on pet health has pet owners looking beyond food for solutions.
The pet supplement space continues to grow as COVID has heightened pet owners’ awareness of their animals’ needs.
Market Report
It’s raining kittens: Cat adoption in the spotlight
Learn about current trends in cat adoption, including a comparison to dog adoptions and a focus on kittens.
Dogs have been well-represented in pet food since pet food began, and now cats are getting some well-deserved attention.
Market Report
Market prospects: Puppy adoption vs. senior dog spending
Learn about age-related trends in the dog ownership space, including the demographics of puppy adoptions versus senior dog spending.
Dog ownership is seeing shifts, with multiple potential causes merging together to highlight senior pups.
Pet Food Market
What’s next for pet food: A generational perspective
Learn about the various pet food shopping patterns found among the generational demographics, especially millennials and Gen Z.
All the generations love their pets, but they may have different priorities when it comes to feeding their beloved animal.
Pet Food Market
Inflation drives pet food dollar growth
Learn about current inflation patterns and their effects on the pet food market.
Dollar moving up. Money finance growth chart graph stock market
Pet Food Market
Demographic headwinds to dog population growth
Learn about the economic and demographic factors involved in the current downswing of dog ownership, as well as what pet spending might be in for.
Shot of a young woman relaxing with her dog at home
Pet Food Market
Loyalty issues in pet food
Learn about the lack of loyalty when it comes to shopping channel, even as brand loyalty remains fairly high in the pet food space.
Latin American man looking at the checklist on smartphone to get his groceries at the market - Consumerism concepts
Pet Food Market
Topline pet product sales trends
Learn about the continued growth of various pet product market channels, as well as what the retail landscape for success looks like.
Man and dog on leash walking in hard-ware store.
Pet Food Market
Direct-to-consumer as a purer play
Learn about the direct-to-consumer purchasing trend and its place in the larger e-commerce pet food and treats space.
Smart working at home with female and her puppy working on computer together in friendship and love. Cheerful happy woman write on laptop with a dog on her legs. Concept of domestic animals lifestyle
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