Market Report

Pet food private label and fresh food trends

Cost consciousness, brand loyalty among factors in fresh pet food growth compared to private label sales.

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Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Update: Pet food channel shopping patterns, buyer demographics

Pet food owners continue to bring complexity to shopping patterns among multiple demographic considerations.

Pet food shoppers span diverse backgrounds yet share largely the same priorities. Where they choose to fulfill those needs, however, varies considerably, continuing to drive the industry’s omnichannel focus.

Projecting the Hispanic homeowner role in dog population growth

A recent report looks at the present (2025) and the future (2035).

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Competitive landscape favors corporate kingpins

The convergence of evolving e-commerce strategies, omnichannel shopping trends and consumer demand for comprehensive solutions presents significant growth opportunities for larger companies.

Pet owner spending has broadened across physical and digital retail channels among all types of pet products and services.

The veterinary profession and pet food

Traditionally, veterinarians have not been provided with nutritional education that matches pet owner expectations.

Veterinarians must be provided with nutritional education that matches pet owners’ unique needs with regards to their animals’ health and wellness.

Targeted premiumization strategies in pet foods

From fresh pet food to personalization, the various avenues in the premium pet food space continue to expand.

Fresh pet food growth is one of the ways the premium pet food market is expanding its reach as more pet owners look to optimize their animals’ eating habits.

Rising pet food, veterinary costs top challenges to pet ownership

Consistent price increases in pet care over the last several years are taking a toll on the stability of pet ownership.

Pet owners are feeling the costs of pet ownership more now than ever, as prices for everything continue to increase.

Pet food shopper psychographics: A generational perspective

Everyone is concerned about rising prices, but how loyal are the various generations to current pet food trends?

Pet Owner Generations

US pet ownership update

Overall pet ownership has dipped slightly, especially where dogs are concerned, with cats finally gaining ground.

Cats have gained ground in the pet ownership arena during the last several years — even before the COVID-19 pandemic changed the landscape.

Lessons from pet owner psychographics

Both dog and cat owners seem to agree on where pets belong in their humans’ lives.

Pets are undeniably part of peoples’ families, but what does that translate to in terms of things like identity and long-term ownership?

‘All of the Above’ and pet product channel shopping trends

Omnichannel shopping continues to evolve as pet owners eschew the either/or concept and use whatever’s most convenient.

The continued expectation of convenience in purchasing has led to the strengthening of the omnimarket approach to pet food shopping.

Pet product retailing and political outlook

Data shows particular political leanings when it comes to who shops where for pet food.

Everyone agrees that their pets are the best — but when it comes to politics, there are some differences in shopping channel preferences.

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