Market Report

David Sprinkle
Market Report
Targeted premiumization strategies in pet foods
From fresh pet food to personalization, the various avenues in the premium pet food space continue to expand.
Fresh pet food growth is one of the ways the premium pet food market is expanding its reach as more pet owners look to optimize their animals’ eating habits.
Brand Insights
Simplify Pet Food Labeling: Strategies for Navigating Global Regulations
Esko
Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools
Simplify Pet Food Labeling: Strategies for Navigating Global Regulations
Market Report
Rising pet food, veterinary costs top challenges to pet ownership
Consistent price increases in pet care over the last several years are taking a toll on the stability of pet ownership.
Pet owners are feeling the costs of pet ownership more now than ever, as prices for everything continue to increase.
Market Report
Pet food shopper psychographics: A generational perspective
Everyone is concerned about rising prices, but how loyal are the various generations to current pet food trends?
Pet Owner Generations
Market Report
US pet ownership update
Overall pet ownership has dipped slightly, especially where dogs are concerned, with cats finally gaining ground.
Cats have gained ground in the pet ownership arena during the last several years — even before the COVID-19 pandemic changed the landscape.
Market Report
Lessons from pet owner psychographics
Both dog and cat owners seem to agree on where pets belong in their humans’ lives.
Pets are undeniably part of peoples’ families, but what does that translate to in terms of things like identity and long-term ownership?
Market Report
‘All of the Above’ and pet product channel shopping trends
Omnichannel shopping continues to evolve as pet owners eschew the either/or concept and use whatever’s most convenient.
The continued expectation of convenience in purchasing has led to the strengthening of the omnimarket approach to pet food shopping.
Market Report
Pet product retailing and political outlook
Data shows particular political leanings when it comes to who shops where for pet food.
Everyone agrees that their pets are the best — but when it comes to politics, there are some differences in shopping channel preferences.
Market Report
Pet food price inflation and retail shopping shifts
Price changes have affected how — and where — pet owners conduct their pet food shopping.
Pet food shopping continues to shift as inflation pressures, omnichannel options and pet owner preferences evolve.
Market Report
Generational notes on pet food
The younger generations are firmly in the driver’s seat when it comes to pet food shopping trends.
Millennials are the current pet food purchasing powerhouse generation, but as more Gen Zers become adults, they’re throwing their preferences into the trends mix.
Market Report
Cross-currents in pet food expectations
Pet owners provide clear preferences in surveys, but their actual purchases don’t always bear their thoughts out.
Pet owners treat their pets like family, and with that comes the same conflicts of desire vs. practicality in pet food purchasing that exist in human food purchasing.
Market Report
Vets as pet care influencers are on a more crowded stage
Specialty pet shops and the internet have gained in influence in recent years.
Veterinarians remain a reliable source of pet information in pet owners’ eyes, but other sources of information are gaining ground among millennials and Gen Z.
Market Report
Dry dog food update: Growth from ongoing premiumization
The top dog kibble companies continue to see growth in usage, as does the overall category.
Dog kibble brands continue to grow, alongside and perhaps in spite of novel ingredient and similar trends.
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