Millennials are the current pet food purchasing powerhouse generation, but as more Gen Zers become adults, they’re throwing their preferences into the trends mix.
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First, some generational definitions. As commonly (though not invariably) defined, the Silent Generation was followed by the Baby Boomers (born 1946–64), and then by Gen X (born 1965–1976), Gen Y (born 1977–1996) and Gen Z (born 1977–2010). Because the latter terms side-stepped descriptive commitment, “Millennials” has largely replaced the generic “Gen Y.”
