Pet food shopper psychographics: A generational perspective

Everyone is concerned about rising prices, but how loyal are the various generations to current pet food trends?

June 9, 2025

Pet Owner Generations

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Packaged Facts’ January 2025 Survey of Pet Owners shows that 71% of pet product shoppers are concerned (strongly or somewhat) about rising prices for pet foods and that 68% agree (strongly or somewhat) that many pet products were becoming too expensive. Not surprisingly, therefore, 73% agree that they are “on the lookout for lower prices, special offers and sales on pet products.”

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Ollie names Allison Stadd chief marketing officer

Merger Acquisition Maksim Labkouski Big Stock com

What role is M&A playing in pet food growth?

Targeted premiumization strategies in pet foods

From fresh pet food to personalization, the various avenues in the premium pet food space continue to expand.

Fresh pet food growth is one of the ways the premium pet food market is expanding its reach as more pet owners look to optimize their animals’ eating habits.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Rising pet food, veterinary costs top challenges to pet ownership

Consistent price increases in pet care over the last several years are taking a toll on the stability of pet ownership.

Pet owners are feeling the costs of pet ownership more now than ever, as prices for everything continue to increase.

US pet ownership update

Overall pet ownership has dipped slightly, especially where dogs are concerned, with cats finally gaining ground.

Cats have gained ground in the pet ownership arena during the last several years — even before the COVID-19 pandemic changed the landscape.

Lessons from pet owner psychographics

Both dog and cat owners seem to agree on where pets belong in their humans’ lives.

Pets are undeniably part of peoples’ families, but what does that translate to in terms of things like identity and long-term ownership?

‘All of the Above’ and pet product channel shopping trends

Omnichannel shopping continues to evolve as pet owners eschew the either/or concept and use whatever’s most convenient.

The continued expectation of convenience in purchasing has led to the strengthening of the omnimarket approach to pet food shopping.

Pet product retailing and political outlook

Data shows particular political leanings when it comes to who shops where for pet food.

Everyone agrees that their pets are the best — but when it comes to politics, there are some differences in shopping channel preferences.

Pet food price inflation and retail shopping shifts

Price changes have affected how — and where — pet owners conduct their pet food shopping.

Pet food shopping continues to shift as inflation pressures, omnichannel options and pet owner preferences evolve.

Generational notes on pet food

The younger generations are firmly in the driver’s seat when it comes to pet food shopping trends.

Millennials are the current pet food purchasing powerhouse generation, but as more Gen Zers become adults, they’re throwing their preferences into the trends mix.

Cross-currents in pet food expectations

Pet owners provide clear preferences in surveys, but their actual purchases don’t always bear their thoughts out.

Pet owners treat their pets like family, and with that comes the same conflicts of desire vs. practicality in pet food purchasing that exist in human food purchasing.

Vets as pet care influencers are on a more crowded stage

Specialty pet shops and the internet have gained in influence in recent years.

Veterinarians remain a reliable source of pet information in pet owners’ eyes, but other sources of information are gaining ground among millennials and Gen Z.

Dry dog food update: Growth from ongoing premiumization

The top dog kibble companies continue to see growth in usage, as does the overall category.

Dog kibble brands continue to grow, alongside and perhaps in spite of novel ingredient and similar trends.

Pet food sales and retail shopping patterns: A side-by-side look

E-commerce and brick & mortar continue to grapple for share in an omnichannel market containing more players than ever.

Pet food shopping has far more consumer options than ever before, leading to a different experience for each pet owner depending on their needs.

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