Pet food shopper psychographics: A generational perspective

Everyone is concerned about rising prices, but how loyal are the various generations to current pet food trends?

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David Sprinkle
June 9, 2025
Pet Owner Generations
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Packaged Facts’ January 2025 Survey of Pet Owners shows that 71% of pet product shoppers are concerned (strongly or somewhat) about rising prices for pet foods and that 68% agree (strongly or somewhat) that many pet products were becoming too expensive. Not surprisingly, therefore, 73% agree that they are “on the lookout for lower prices, special offers and sales on pet products.”

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