Two forces are driving pet food market trends: economic pressure and pet owners’ desire to provide what they perceive as the "best" nutrition — less processed, more natural options.
Pekic | iStock.com
Pet food is unrivalled as the pet health and wellness product considered most important by consumers. As shown by Packaged Facts January 2026 survey data, pet food is ranked among the most important pet health and wellness products by 74% of pet owners, with flea/tick medications a somewhat distant second at 51% and pet treats following closely at 47%. Moreover, the priority on pet food as a pet health product rises up the generational ladder, tying in part to a greater likelihood of having senior pets.
Log in to view the full article
Subscribe to Magazine
