Pet food shoppers span diverse backgrounds yet share largely the same priorities. Where they choose to fulfill those needs, however, varies considerably, continuing to drive the industry’s omnichannel focus.
Preis_King | Pixabay.com
The internet now draws 39% of pet food shoppers, matching the mass merchandiser/supercenter share. After a ferocious growth curve in shopper draw — from 5% of pet food shoppers in 2016 to 36% in 2022 — the internet has leveled off (at least temporarily) at 38–39% of category shoppers from 2023 through 2025, according to MRI-Simmons data.
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