Vets as pet care influencers are on a more crowded stage

Specialty pet shops and the internet have gained in influence in recent years.

June 26, 2024

Veterinarians remain a reliable source of pet information in pet owners’ eyes, but other sources of information are gaining ground among millennials and Gen Z.

Veterinarians remain a reliable source of pet information in pet owners’ eyes, but other sources of information are gaining ground among millennials and Gen Z.

NickyLloyd | iStock.com

As reported in Packaged Facts’ “U.S. Pet Market Outlook 2024–2025,” industry players should pay ever-closer attention to where and how pet owners are receiving their pet care information. Especially worth noting — including from the pet product retailing point of view — are generational shifts in consumer behavior and psychographics that have led to some erosion of the primacy of veterinarians as sources of pet care and pet health information.

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