Pet food marketers begin to cat(ch) up

The cat segment may finally be getting its due as investors and companies alike see the available opportunities.

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Cat owners have long known their animals are worth it, and now the pet food industry may be catching up.
Cat owners have long known their animals are worth it, and now the pet food industry may be catching up.
Nynke van Holten I iStock.com

Nobody would claim that the pet industry readily acknowledged โ€” much less universally welcomed โ€” a turning of the tide in pet industry opportunities, such that growth opportunities have tilted toward cats.

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