Pet food marketers begin to cat(ch) up

Nobody would claim that the pet industry readily acknowledged — much less universally welcomed — a turning of the tide in pet industry opportunities, such that growth opportunities have tilted toward cats.

The cat is certainly out of the bag. Recent Petfood Industry coverage of the trend includes “Growth continues in the cat food space” (November 6, 2023), “Why cats are a growth category for pet food” (November 1, 2023), “Cats, cat food growing in Asia and around the world” (October 27, 2023) and “It’s raining kittens” (September 5, 2023).