Pet food marketers begin to cat(ch) up

The cat segment may finally be getting its due as investors and companies alike see the available opportunities.

January 22, 2024

Cat owners have long known their animals are worth it, and now the pet food industry may be catching up.

Cat owners have long known their animals are worth it, and now the pet food industry may be catching up.

Nynke van Holten I iStock.com

Nobody would claim that the pet industry readily acknowledged — much less universally welcomed — a turning of the tide in pet industry opportunities, such that growth opportunities have tilted toward cats.

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Nestlé Purina PetCare Company announces expansion

Suzy Badaracco, president of food industry trends think tank Culinary Tides, speaks April 29 at Petfood Essentials in Kansas City, Missouri.

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Sales performance, growth prospects in US pet food

The trends are shifting in terms of pet ownership and pet food sales influences.

Dogs and cats are vying for the top spot in pet owners’ hearts more than ever, shifting pet food sales trends to match.

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The prognosis for prescription pet foods

Pet owners continue to shift the channels through which they purchase their pets’ diets.

Veterinary diet purchasing directly through the veterinarian is down, but that doesn’t mean pet owners aren’t spending their money on specialty formulations for their pets.

Pet supplement sales push past US$2 billion

An increased focus on pet health has pet owners looking beyond food for solutions.

The pet supplement space continues to grow as COVID has heightened pet owners’ awareness of their animals’ needs.

It’s raining kittens: Cat adoption in the spotlight

Learn about current trends in cat adoption, including a comparison to dog adoptions and a focus on kittens.

Dogs have been well-represented in pet food since pet food began, and now cats are getting some well-deserved attention.

Market prospects: Puppy adoption vs. senior dog spending

Learn about age-related trends in the dog ownership space, including the demographics of puppy adoptions versus senior dog spending.

Dog ownership is seeing shifts, with multiple potential causes merging together to highlight senior pups.

Pet Food Market

What’s next for pet food: A generational perspective

Learn about the various pet food shopping patterns found among the generational demographics, especially millennials and Gen Z.

All the generations love their pets, but they may have different priorities when it comes to feeding their beloved animal.

Pet Food Market

Inflation drives pet food dollar growth

Learn about current inflation patterns and their effects on the pet food market.

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Pet Food Market

Demographic headwinds to dog population growth

Learn about the economic and demographic factors involved in the current downswing of dog ownership, as well as what pet spending might be in for.

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Pet Food Market

Loyalty issues in pet food

Learn about the lack of loyalty when it comes to shopping channel, even as brand loyalty remains fairly high in the pet food space.

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Pet Food Market

Topline pet product sales trends

Learn about the continued growth of various pet product market channels, as well as what the retail landscape for success looks like.

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Pet Food Market

Direct-to-consumer as a purer play

Learn about the direct-to-consumer purchasing trend and its place in the larger e-commerce pet food and treats space.

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Pet Food Market

Buying patterns by pet food type

Learn about the current buying patterns of pet owners by food type, including dry, wet and specialty formulations.

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