Dogs have been well-represented in pet food since pet food began, and now cats are getting some well-deserved attention.
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As noted in the previous edition of Market Report (see the July 2023 issue of Petfood Industry magazine), a single-minded focus on pet population growth, or even more narrowly on new pet parents, can mean looking at pet market opportunities from the wrong end of the telescope — unless you’re focusing on kittens.
