Market prospects: Puppy adoption vs. senior dog spending

Learn about age-related trends in the dog ownership space, including the demographics of puppy adoptions versus senior dog spending.

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David Sprinkle
July 6, 2023
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Dog ownership is seeing shifts, with multiple potential causes merging together to highlight senior pups.
Dog ownership is seeing shifts, with multiple potential causes merging together to highlight senior pups.
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As argued in Packaged Facts’ “Pet Population and Ownership Trends in the U.S.” (September 2022), a single-minded focus on pet population growth, or even more narrowly on new pet parents, can mean looking at pet market opportunities from the wrong end of the telescope.

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