Latin American man looking at the checklist on smartphone to get his groceries at the market - Consumerism concepts
Pet food shoppers continue to diversify their purchasing habits, with cross-channel shopping becoming more common even as brand loyalty remains a factor as well. | Hispanolistic I iStock.com
The current “omnimarket” landscape in the pet industry — which includes the availability of a perplexing array of products from a multiplicity of convenient sources — means that marketers must compete aggressively and substantively for consumer mindshare and customer loyalty.
TABLE 1: Target shoppers have high levels of cross-shopping when it comes to purchasing pet food, being more likely to also shop elsewhere than those who choose other stores.
