Latin American man looking at the checklist on smartphone to get his groceries at the market - Consumerism concepts
Pet food shoppers continue to diversify their purchasing habits, with cross-channel shopping becoming more common even as brand loyalty remains a factor as well. | Hispanolistic I iStock.com
The current “omnimarket” landscape in the pet industry — which includes the availability of a perplexing array of products from a multiplicity of convenient sources — means that marketers must compete aggressively and substantively for consumer mindshare and customer loyalty.
As reported in Packaged Facts’ recent “U.S. Pet Product Retail and Internet Shopping Trends,” this holds especially true in the retail/e-tail arena, where cross-shopping for pet food — buying pet food at more than one place — is common both within and across channels.
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