The global pet probiotic foods market is projected to reach US$3.09 billion by 2033, up from an estimated US$1.62 billion in 2024, according to new research from Research Intelo.
The market is expected to grow at a compound annual growth rate of 7.4% from 2025 to 2033, driven primarily by increasing pet owner awareness of gut health importance and rising demand for functional pet food products.
According to the research, pet ownership trends and the humanization of pets are fueling market expansion, particularly in urban areas where pets are increasingly viewed as family members. This emotional connection has created demand for health-enhancing products that mirror human wellness trends.
Premium pet food embraces functional ingredients
Pet owners are seeking preventive health solutions to address common issues including digestive disorders, allergies and immune deficiencies, noted the report. The premium pet food segment has embraced functional ingredients, with probiotics now integrated into everyday pet foods, treats and snacks rather than being limited to specialized supplements.
Manufacturing challenges related to probiotic stability during processing and storage have been addressed through advances in microencapsulation and freeze-drying technologies. These innovations help ensure live cultures survive manufacturing and remain effective through consumption.
The market faces challenges including limited consumer understanding of probiotics' role in pet health and regulatory uncertainties around labeling and claims. However, these create opportunities for educational marketing and veterinary partnerships, said the report.
The integration of prebiotics with probiotics, known as synbiotics, is gaining traction for enhanced gut health solutions. Personalized pet nutrition and subscription-based delivery services are also reshaping the market landscape.
According to the report, key companies in the pet probiotic foods market include Nestlé Purina PetCare, Mars Petcare, Hill's Pet Nutrition, Blue Buffalo (General Mills), Diamond Pet Foods, WellPet LLC, Nutramax Laboratories, Bayer Animal Health and Novozymes.
