Lisa Cleaver

2 Lisa Selfie December 2020

Lisa Cleaver is a senior reporter for Petfood Industry, Pet Supplements Pro, petfoodindustry.com and Petfood Forum. She reports on industry trends and critical issues for the pet food and pet supplement industry, including developments in the processing, manufacturing, nutrition, safety and other important topics to the space.

Market Trends and Reports

Survey: 40% of Americans would choose pets over children

A new Harris Poll survey finds Americans increasingly would choose a pet over a child, with younger generations making personal financial sacrifices to afford rising pet care costs.

Young Family With Pets No Kids Chat Gpt

Pet Food Lawsuits, Litigation

Appeals court partially revives KetoNatural lawsuit against Hill's

The 10th U.S. Circuit Court of Appeals ruled some Hill's Pet Nutrition marketing statements about grain-free diets may constitute false advertising, reviving part of a class-action lawsuit while upholding dismissal of claims against affiliated veterinarians and nonprofits.

Qimono Gavel Pixabay

Pet Supplements & Treats Digest

Healthspan focus drives pet supplements growth, report finds

Cascadia Pet Industry Insights projects the U.S. dog supplement market to grow at a 10.7% compound annual rate through 2028 as owners prioritize longevity and functional formulations.

According to Cascadia, estimates suggest that dog life expectancy has doubled in the past four decades.

Pet Food Ingredients

BioCraft releases first public cell-cultured ingredient safety dossier

The company published years of tumorigenicity, genotoxicity and viral safety data for its cell-cultured pet food ingredient and proposed a minimum disclosure standard for the category.

According to BioCraft, animal cell-cultured ingredients sold in the European Union and the UK are not subject to independent, ingredient-level safety review at this time.

Industry Voices

7 questions to ask a contract testing lab

Vetting a lab's expertise, accreditation and data transparency is as critical as its turnaround time.

Petra Erlandson advised to start a contract lab search partnership with a clear sense of destination, so every step taken moves in the right direction.

Supplements Supplier Brief

ADM research explores gut-metabolic axis for pet postbiotics

In recent research, a new postbiotic strain from ADM shows promise for supporting healthy glucose metabolism in dogs during weight management.

Interest in metabolic health supplements for pets is already emerging among brands and consumers.

Pet Food Ingredients

Freeze-dried pet food gains ground in demand, ingredients and manufacturing

Consumer behavior, ingredient innovation and production engineering are converging to move freeze-dried pet food from specialty format to scalable category.

2606 Freezedried Pet Food

GAPFA congress in Ottawa yields new board, presents award

The Global Alliance of Pet Food Associations wrapped its Ottawa technical congress by electing new leadership for 2026-2028 and presenting its first Distinguished Service Award to a longtime volunteer leader.

Pet Food Ingredients

Report: Fresh, frozen dog food outpaces category growth

Despite premium pricing and tightened consumer budgets, fresh and frozen dog food continues to gain share from wet and dry formats, according to a new industry report.

Fresh and frozen pet food share gains have come largely at the expense of shelf-stable wet food, which Cascadia said has consistently lost share.

Business Strategy

Women in Petfood Leadership hosts development workshop at SuperZoo 2026

The group will host a networking mixer and a leadership workshop for women in the pet food industry during SuperZoo in Las Vegas next month.

Join Women in Petfood Leadership for an interactive workshop, led by Sarah Rutledge, leadership development partner, and Joenelle Wetzler, leader of learning and organizational development, both with Simmons Foods.

Pet Food Market

Petflation in June slows as cat food prices climb

Data from Pet Business Professor shows cat food PPI increases have outpaced dog food since 2024, even as overall pet food retail prices remain largely flat.

Canned and wet cat food prices have climbed 6.4% since May 2024 — nearly four times the increase seen in canned dog food, according to Pet Business Professor.

Industry Voices

How to design pet supplement clinical studies that deliver results

Speakers at the NASC Annual Conference outlined a practical framework for building credible, budget-conscious clinical data programs.

Designing A Clinical Study Chat Gpt

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