Supplements Supplier Brief
Native Pet names Ariel Stoddard first CMO
The pet supplement company hired its first chief marketing officer as it moves into a new phase of growth.
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Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Supplements Supplier Brief
ADM research explores gut-metabolic axis for pet postbiotics
In recent research, a new postbiotic strain from ADM shows promise for supporting healthy glucose metabolism in dogs during weight management.
Interest in metabolic health supplements for pets is already emerging among brands and consumers.
Product Launches
Pet Honesty launches lickable cat supplement line
The company's new Cat Squeezables line offers eight formulas targeting specific health needs in a lickable purée format.
Cat Squeezables (2)
Research Notes
Study finds enzyme blend supports joint comfort in dogs
A published clinical trial found dogs given Exclzyme Pet scored better on measures of joint comfort and mobility than a placebo group.
Product Launches
Apex Compliance adds Amazon scanning for marketing review
The platform's new tool lets brands review Amazon seller content for potential regulatory and compliance risks alongside their existing marketing channels.
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Supplements Supplier Brief
Wuffes dog supplements land at Pet Supermarket
The brand's five best-selling supplements are now stocked in all 199 Pet Supermarket stores across the Southeast U.S.
Wuffes Corgi With Product Line
Supplements Supplier Brief
Wuffes launches full supplement line at PetSmart stores
Wuffes, an NASC-certified dog supplement brand, is now available in more than 1,300 PetSmart locations nationwide.
Wuffes products are now available at wuffes.com, Amazon, PetSmart and Chewy.
Supplements Supplier Brief
UniChem hosts canine detection training, highlights NASC quality
The Ontario, California, Police Department's explosive detection canine unit trained inside UniChem's active facility, where the teams were introduced to NASC quality standards.
UniChem hosted teams from the local police department's canine explosive detection unit for a real-world training exercise at its facility in Ontario, California, in April.
Supplements Supplier Brief
Native Pet launches UC-II joint supplement for dogs
Hip+Joint Advanced Care features undenatured type II collagen as its anchor ingredient.
Native Pet Next Gen Joint Care News
Pet Food News
Hill's Global Symposium to explore gut-skin axis in pets
Hill's Pet Nutrition's free annual virtual event for veterinary professionals will focus on microbiome research and dermatological health.
Pet Food Marketing and Branding
Pet Honesty launches brand promise, pledges $1 million in donations
Pet supplement brand is committing to product donations and a new science-validation framework.
The Honest Difference Dog Supplement
Research Notes
Studies: Postbiotic ingredient reduces canine bad breath compounds
Two new peer-reviewed studies expand the clinical evidence base for Kingdom's Superculture Pet Oral, a postbiotic used by more than a dozen pet food and supplement brands.
Huskyherz Dalmatian 1020790 1280 (1)
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