Product Launches
Fera Pets launches longevity supplement for dogs
The soft chew supplement targets mitochondrial function, brain health and cellular resilience to support healthy aging in dogs.
Fera Pets Longevity Chews
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Mergers and Acquisitions
CompletePet acquired by Blue Sea Capital
The Miami, Florida-based soft chew, topical and dental product maker moves to new ownership after a five-year growth run under Align Capital Partners.
Pet Food Recalls
Vets Plus recalls Fi dog supplements over Salmonella risk
Company is pulling two lots of dog supplements after an ingredient supplied to its manufacturer showed potential Salmonella contamination.
Recall With Kibble Horizontal Chat Gpt
Product Launches
Dr. Tim's Pet Food launches sprinkle-on dental supplement
The daily supplement is designed to be added to a dog's regular food to support gum health, fresher breath and help reduce plaque.
Supplements Supplier Brief
PetDomain rebrands from ThorneVet, launches pet supplements
Family-owned company has rebranded from ThorneVet and launched a veterinarian-formulated supplement line with 38 products.
Product Launches
Host Defense launches mushroom supplement for pets
New powder formula targets immune function and whole-body wellness in dogs and cats.
Host Defense Mushrooms
Supplements Supplier Brief
Native Pet names Ariel Stoddard first CMO
The pet supplement company hired its first chief marketing officer as it moves into a new phase of growth.
Native Pet Logo
Product Launches
New tool targets Amazon marketplace compliance risk
Apex Compliance's new API scanning capability lets brands review Amazon seller content for regulatory and platform-related risks alongside existing marketing channels.
Apex Compliance Logo
Product Launches
Austin and Kat expands mushroom supplement line for dogs
Whole-mushroom ingredients carry the brand’s sourcing-first approach beyond CBD.
The new products are made with organic, whole-mushroom ingredients sourced from a California-based company that cultivates and processes functional mushrooms domestically.
Supplements Supplier Brief
ADM research explores gut-metabolic axis for pet postbiotics
In recent research, a new postbiotic strain from ADM shows promise for supporting healthy glucose metabolism in dogs during weight management.
Interest in metabolic health supplements for pets is already emerging among brands and consumers.
Product Launches
Pet Honesty launches lickable cat supplement line
The company's new Cat Squeezables line offers eight formulas targeting specific health needs in a lickable purée format.
Cat Squeezables (2)
Research Notes
Study finds enzyme blend supports joint comfort in dogs
A published clinical trial found dogs given Exclzyme Pet scored better on measures of joint comfort and mobility than a placebo group.
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