Pet Food Ingredients
BioVivo Science to debut natural antioxidant platform at Petfood Forum
BioVivo Science will introduce its U.S.-made pet nutrition ingredient portfolio at Petfood Forum, headlined by the launch of AmbrOx, a polyphenol-based antioxidant solution for pet food stability.
Brand Insights
Helping you navigate the evolving pet supplements industry
Petfood Industry
Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.
Helping you navigate the evolving pet supplements industry
Supplements Supplier Brief
dsm-firmenich debuts microalgal oil to replace fish oil
The company will introduce its new ingredient, which mirrors fish oil's EPA:DHA ratio using closed-system algae fermentation, at Petfood Forum 2026.
dsm-firmenich is launching Veramaris O3 Max Pure, a seamless fish oil replacement at Petfood Forum 2026.
Pet Food News
Annamaet Petfoods marks 40 years with meal donations
The family-owned premium pet food company will donate 40,000 meals to pets in need throughout its anniversary year.
Annamaet Petfoods Logo
Supplements Supplier Brief
Pet Honesty supplement line enters US Walmart stores
Pet Honesty's dog and cat supplement assortment is now available across nearly 13,000 Walmart locations nationwide.
According to the supplement brand, the Walmart partnership strengthens Pet Honesty’s omnichannel retail strategy.
Supplements Supplier Brief
Native Pet adds supply chain, R&D, retail leaders
Three new hires bring experience from Purina, Instinct Pet Food and Whitebridge Pet Brands to the growing brand.
Native Pet Logo Logo
Supplements Supplier Brief
ADM adds joint health postbiotic to pet portfolio
ADM's newest postbiotic ingredient targets the gut-joint axis with preliminary research supporting cartilage function, collagen production and mobility in pets.
Adm Priome Joint Health Postbiotic For Pets
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