Product Launches
Pet Honesty launches lickable cat supplement line
The company's new Cat Squeezables line offers eight formulas targeting specific health needs in a lickable purée format.
Pet Honesty pet supplement and treat product lineup with colorful packaging boxes arranged on white background
Brand Insights
Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt
Intralox
The Intralox Series 2100 ZERO TANGENT™ Radius Flat Top belt maintains product orientation through tight conveyor turns while maximizing space and safely handling delicate products and packages.
Minimize Footprint, Maximize Results with Intralox's Zero-Tangent Curved Conveyor Belt
Research Notes
Study finds enzyme blend supports joint comfort in dogs
A published clinical trial found dogs given Exclzyme Pet scored better on measures of joint comfort and mobility than a placebo group.
Supplements Supplier Brief
Wuffes dog supplements land at Pet Supermarket
The brand's five best-selling supplements are now stocked in all 199 Pet Supermarket stores across the Southeast U.S.
Corgi dog surrounded by natural pet care products including shampoos, conditioners, and supplements in dark glass jars and bottles
Supplements Supplier Brief
Wuffes launches full supplement line at PetSmart stores
Wuffes, an NASC-certified dog supplement brand, is now available in more than 1,300 PetSmart locations nationwide.
Woman smiling while offering a pet treat to a brown and white dog against a neutral background
Supplements Supplier Brief
UniChem hosts canine detection training, highlights NASC quality
The Ontario, California, Police Department's explosive detection canine unit trained inside UniChem's active facility, where the teams were introduced to NASC quality standards.
Law enforcement officers with K-9 units stand outside UniChem Enterprises Inc. building entrance on a sunny day
Supplements Supplier Brief
Native Pet launches UC-II joint supplement for dogs
Hip+Joint Advanced Care features undenatured type II collagen as its anchor ingredient.
Native Pet Hip+Joint Advanced Care dog supplement package on pink background
Pet Food News
Hill's Global Symposium to explore gut-skin axis in pets
Hill's Pet Nutrition's free annual virtual event for veterinary professionals will focus on microbiome research and dermatological health.
Pet Food Marketing and Branding
Pet Honesty launches brand promise, pledges $1 million in donations
Pet supplement brand is committing to product donations and a new science-validation framework.
Hand offering a golden dog treat to an excited brown dog with mouth open
Research Notes
Studies: Postbiotic ingredient reduces canine bad breath compounds
Two new peer-reviewed studies expand the clinical evidence base for Kingdom's Superculture Pet Oral, a postbiotic used by more than a dozen pet food and supplement brands.
Dalmatian dog licking nose with tongue out against black background
Supplements Supplier Brief
Fera Pets supplements expand into Petco stores nationwide
The veterinarian-founded pet supplement brand is now available at Petco locations across the country.
Pet Food Marketing and Branding
Wuffes dog supplements launch nationwide at Petco
The digitally native brand marks its first major retail partnership with the pet specialty chain.
Woman sitting with brown and white corgi dog, holding green pet product package indoors on patterned rug
Pet Food Ingredients
Study: Novel postbiotic ingredient improves stool quality in dogs
A 28-day clinical trial found that dogs receiving a postbiotic ingredient from Kingdom showed improvement in stool consistency compared to a placebo group.
Yellow Labrador retriever running through shallow water with a stick in its mouth
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