Pet Honesty has announced Cat Squeezables, a new line of lickable purées designed to deliver targeted health benefits. The line builds on the company's existing crunchy, creamy, dual-texture cat supplements.
The product line reflects the company's The Honest Difference platform, which it describes as its commitment to clean ingredients and science-backed formulas. The company said Cat Squeezables were developed over 18 months with feeding and palatability testing aimed at addressing a common challenge in cat wellness: getting cats to consistently take supplements.
"Lickable purée products have become one of the fastest-growing formats in cat care, but most are designed for enjoyment rather than functional health support," said Rich Greenberg, CEO of Pet Honesty. "We wanted to make that daily routine healthier without making it any harder, with a format and flavor cats genuinely want to eat. Your cat will think it's a treat. You'll know better."
The purées are made with salmon and contain omega-3s. The company said the products are grain-free, high-protein and formulated without by-products or cellulose. The line includes eight formulas:
- Calming Support
- Digestive Gut Health
- Hairball Support
- Immune System Support
- Daily Multivitamin
- Senior Mobility Support
- Skin & Coat Health
- Urinary Tract Health
The formulas contain active ingredients including lysine, glucosamine, postbiotics, prebiotics, cranberry extract, psyllium husk, taurine, zinc, chamomile, L-theanine and L-tryptophan, depending on the formula.
The company said it conducted feeding studies throughout development to evaluate palatability. In an independent feeding study cited by the company, 100% of cats consumed the new products.
Cat Squeezables are available online at PetHonesty.com, Amazon and Chewy. The company said the products will be available at Petco stores starting in August.
