Wet Noses is expanding beyond dog food and treats with the launch of Purrks, a line of human-grade crunchy cat treats. Purrks treats feature real meat as the first ingredient and include chicken, beef, bone broth and catnip in three recipes:
- Catnip Crunchies
- Chicken Crunchies
- Beef Crunchies
The line is baked in Wet Noses' own kitchens in its Washington facilities, giving the company direct oversight of ingredient sourcing, production and quality, Roel Cruz, vice president of sales and marketing at Wet Noses, said.
"For too long, cat parents have had limited options when it comes to treats made with the same transparency and quality standards they expect for the rest of their pets' nutrition," said Cruz. "With Purrks, we're bringing our human grade philosophy to cats by creating treats made with real ingredients and a standard pet parents can feel good about."
Purrks will be available at Wet-Noses.com, Chewy, Amazon and Petco.
