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Research Notes
Studies: Postbiotic ingredient reduces canine bad breath compounds
Two new peer-reviewed studies expand the clinical evidence base for Kingdom's Superculture Pet Oral, a postbiotic used by more than a dozen pet food and supplement brands.
Supplements Supplier Brief
Fera Pets supplements expand into Petco stores nationwide
The veterinarian-founded pet supplement brand is now available at Petco locations across the country.
Pet Food Marketing and Branding
Wuffes dog supplements launch nationwide at Petco
The digitally native brand marks its first major retail partnership with the pet specialty chain.
Pet Food Ingredients
Study: Novel postbiotic ingredient improves stool quality in dogs
A 28-day clinical trial found that dogs receiving a postbiotic ingredient from Kingdom showed improvement in stool consistency compared to a placebo group.
Research Notes
Research shows trace mineral form affects canine mobility, exercise recovery
A Petfood Forum 2026 Tech Talk presentation detailed findings from multiple Zinpro-funded studies examining how trace mineral form affects mobility outcomes in dogs.
Petfood Forum News
Layn Natural Ingredients to showcase botanical extracts at Petfood Forum
Company will feature its TruGro line and branded ingredients at Booth #2336 in Kansas City, April 27–29.
Supplements Supplier Brief
NaturVet names Kristy Murphy chief revenue officer
Murphy brings more than 20 years of pet industry experience to the role.
Pet Food Ingredients
BioVivo Science to debut natural antioxidant platform at Petfood Forum
BioVivo Science will introduce its U.S.-made pet nutrition ingredient portfolio at Petfood Forum, headlined by the launch of AmbrOx, a polyphenol-based antioxidant solution for pet food stability.
Supplements Supplier Brief
dsm-firmenich debuts microalgal oil to replace fish oil
The company will introduce its new ingredient, which mirrors fish oil's EPA:DHA ratio using closed-system algae fermentation, at Petfood Forum 2026.
Pet Food News
Annamaet Petfoods marks 40 years with meal donations
The family-owned premium pet food company will donate 40,000 meals to pets in need throughout its anniversary year.
Supplements Supplier Brief
Pet Honesty supplement line enters US Walmart stores
Pet Honesty's dog and cat supplement assortment is now available across nearly 13,000 Walmart locations nationwide.
Supplements Supplier Brief
Native Pet adds supply chain, R&D, retail leaders
Three new hires bring experience from Purina, Instinct Pet Food and Whitebridge Pet Brands to the growing brand.
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