NaturVet names Kristy Murphy chief revenue officer

Kristy MurphyNaturVetNaturVet has appointed Kristy Murphy as chief revenue officer, the pet supplement company announced. In the role, Murphy will oversee commercial strategy, including sales and marketing, revenue and trade strategy, customer growth and channel expansion.

"Kristy brings a proven track record of building and scaling some of the most respected brands in the pet industry," said Geoff Granger, CEO at NaturVet. "Her expertise, strategic vision, and industry relationships will be instrumental as we continue growing the NaturVet brand."

Murphy joins NaturVet with more than 20 years of pet industry leadership across specialty, club, mass and ecommerce channels. Most recently, she led strategy at Made by Nacho, where she drove growth, developed strategic partnerships and guided the company through a national retail launch. She has also held roles at Simply Protein for Pets, Solid Gold Pet and Mars, where she earned the Mars Tie & Scarf Club honor, a recognition for leaders who have demonstrated excellence over 10 or more years.

"I'm excited to join NaturVet and build on the brand's leadership in pet health and wellness," Murphy said. "I look forward to collaborating with the team to expand our reach and make an even greater impact on pets and their families."