PetDomain, formerly known as ThorneVet, announced its rebrand and new product lineup for pets.
Thorne and ThorneVet operated as one company until 2019, when Kim and Alex Pearson took over operations of ThorneVet and ran it as a separate entity. The team has formulated pet-focused supplements since 2002 and has operated independently since 2019. After Thorne was acquired by new ownership in 2023, the two brands' focuses diverged, with PetDomain concentrating exclusively on animal health.
The company said its launch responds to what it calls the "standard gap" — the assumption that pets do not need, or cannot benefit from, the same quality of care that people now expect for themselves.
"We built PetDomain because pet parents have been holding a higher standard than the supplement aisle was willing to meet," said Alex. "Your pet can't tell you what they need, so the standard for what you give them has to be higher. That's the whole reason this brand exists."
The company said its formulations are developed under a structured process and manufactured to standards it says most pet owners do not typically ask about. PetDomain is a founding member of the National Animal Supplement Council, manufactures in GMP-certified facilities and uses an independent lab to verify that active ingredients remain at full potency through the end of shelf life, not only at the time of manufacture.
PetDomain said it launched with 38 products and is used by 1,159 veterinarians and practitioners. Products are manufactured in Vermont. The company said it is launching with a lead focus on supporting joint health, which it identifies as the largest category in pet supplements by spend, alongside longevity, digestive and calming formulas already on the market.
